1) The document describes a proposal for Manchester Creative Studio (MCS) to admit 100 students by Easter 2014 through a 4-day workshop called "MCS Future Games". 2) In the workshop, teenagers work in teams on real industry briefs related to designing games, marketing teams, and starting a business in gaming while documenting their work on social media. 3) This allows parents to see their children's learning process and skills being developed for future careers, with the goal of getting parents to consider MCS as an alternative to traditional schools.

1. MCStudio
wheniawoke.co.uk
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2. • Project lead
• Working face-to-face with client to uncover value gaps, insight, conflict points, user and stakeholder
stories, share research and present strategic directions
• Facilitating ideation, SCRUMs, and group development, timing
• Experimenting with adapting the Google Design Sprint to develop ideas, strategic reasoning and customer
journey
• Presentation art direction
my role
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3. To admit 100 students by Easter, 2014 into Manchester Creative Studio, a 5-year studio school based on
employer-led learning.
the brief
There is a general misconception of sending teens to a different school system in the UK.
For parents: More than 90% of parents in Manchester do not make deliberate decisions on comparing
different schools or educational systems. Their mindset are attached to traditional schooling and based on
academic achievement, rather than student engagement and future potential. In addition, students currently
sent to free schools are frequently those with behavioural problems, and thus rejected in traditional schools.
For students: Teenagers aged 13-15 aren't aware of new possibilities in different educational systems.
the challenge
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4. Seeing kids excited and engaged in education gets parents to listen.
the insight
MCS Future Games, inviting teens to join a 4-day workshop to solve real industry briefs on designing their
own interactive game, marketing tames, and starting a business in gaming. In the process, they are asked to
create their stories by documenting their process, sharing their learnings on their favourite social platforms,
and inviting conversation from their parents and personal network.
the solution
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6. Phase 1
Activation x MadLab
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7. Intro
Hi! My name is Mia and I’m a teenager interested in all kinds of cool stuff. I like tech,
social media and being creative.
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8. The other day when I was in Piccadilly Gardens and I saw an amazing thing:
A giant trampoline game controller!
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9. There were even some cool guys coaching us on how to
make our own controller!
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10. They invited us to join an awesome 4 day competition to save the
industry of gaming here in the UK!
It turns out there is a new school called Manchester Creative Studio
that focuses on the creative industries and in learning by doing.
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11. Phase 2
The Workshop
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12. When I get there it turns out instead of teachers I have MCS
mentors, people from the gaming industry, a personal coach and
Hyper Island facilitators.
Their jobs are to brief, lecture, coach, facilitate and give feedback
to our interdisciplinary teams and projects.
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13. and I also get to meet my awesome team!
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14. All the teams are made out of 5-6 people
my age. First we have to get organized,
talk about our skills and try out roles.
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15. Every team gets a brief assigned depending on our interests.
Mobile game
development
Campaign for game
launch
Business of gaming
3x
3x
3x
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16. Besides getting interdisciplinary workshops to help us solve briefs, we
learn by doing, we prototype and we document everything in MCS
assigned social media groups.
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17. We can also use these channels to ask for help from other people:
my parents, teachers, community, experts, and our own friends
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18. All of these streams of data are captured on a sub-site of MCS so people can see
every team’s tangible learning experience
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19. All of these streams of data are captured on a sub-site of MCS so people can see
every team’s tangible learning experience
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20. This way we share our progress with everyone, especially our
parents who can see the skills we’re learning for our future.
The Guardian was also interested, I mean come on we’re saving
the gaming industry!
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21. At the end of the workshops, every team was awarded with Digital Badges:
-Most Inventive
-Most Collaborative
-Most Business Savvy
etc.
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22. And my MCS personal coach handed me a personalized learning profile with
information about my specific skills. They even helped me talk to my parents
about this new educational path with a prospectus.
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23. • Engage kids
• Find the appropriate and interested students
• Educate instead of advertise
• Brings attention to, and understanding of, their kids interests.
• Build trust between parents and MCS
• Position the brand with the same core values and methodology that MCS inherent
• Construct a long term, scalable strategy
• Invites students, parents and community into the conversation, so they can also add value to and shape
MCS’s offerings
• Using free social platforms teens already use and having them create content is cost effective
why it works
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24. Thanks!
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