The document contains research and images from various sources about the treatment of farm animals. It discusses research showing pigs have high intelligence levels comparable to dogs and chimpanzees. It also mentions cows showing signs of grief when separated from loved ones. Additionally, it notes that 97% of pigs in the US are raised in factory farms. The document then shows images from films and PSAs about farm animals. It appears to be compiling research and visuals for a project about creating ethical treatment of animals.

1. Selected social media post
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2. Theme
Creating ethical treatment
for all animals.
Meredith O’Connor Computer Graphics

3. Research
“IQ tests reveal pigs can outsmart dogs and
chimpanzees”
http://www.dailymail.co.uk/sciencetech/article-3122303/Move-
Lassie-IQ-tests-reveal-pigs-outsmart-dogs-chimpanzees.html
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4. Research
“It is common for cows to show very obvious
signs of grief when a loved one is taken away
from them.”
http://www.care2.com/causes/7-fascinating-things-you-never-
knew-about-cows.html
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5. Research
The Factory farm is where 97% of US pigs are
raised.
http://www.splendidtable.org/story/inside-the-factory-farm-
where-97-of-us-pigs-are-raised
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6. Link to Dropmark research
http://meredithoconnor.dropmark.com/297261
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27. Foreground image
Taken from short film “Old MacDonalds and the Factory Farm”

28. Foreground image
Taken from PSA for Mercy for Animals

29. Foreground image
Taken from short film “Old MacDonalds and the Factory Farm”

30. Foreground image
Taken from short film “Old MacDonalds and the Factory Farm”

31. Foreground image
Taken from short film “The Scarecrow”

32. Foreground image
Taken from short film “The Scarecrow”

33. Foreground image
Taken from short film “The Scarecrow”

34. Foreground image
Taken from short film “The Scarecrow”

35. Foreground image
Taken from short film “The Scarecrow”

36. Foreground image
Taken from short film “The Scarecrow”

37. Foreground image
Taken from PSA for Mercy for Animals

38. Foreground image
Taken from short film “A Pig’s Tale”

39. Foreground image
Taken from short film “A Pig’s Tale”

40. Foreground image
Taken from short film “Humane Society for Farm Animals”

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Cropping

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Layers

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Contrast and
density

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Color
Balance

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Rotation

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Burning and
Dodgeing

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Saturation/De-
Saturation

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Text tool

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Vignetting

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Gradient

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Color
Balance

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Transforming
via opacity

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Spot healing

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Lasso

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Magic wand

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Clone tool

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Clipping
mask

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Final Connotative
Combined Image

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Words to create organizational name
Equality
Animals
Ethical
Moral
Activist
Common Sense

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Created organizational name
Ethics+ Equality= Ethiquality
The name combines the back bone of the
cause, which is promoting ethical
behavior through equality for animals. It has
a good ring to it and
sounds catchy and contemporary

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Reference photos

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Logo Sketches

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Logo Sketches

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Logo Sketches

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Logo Sketches

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Logo Sketches

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Logo Sketches

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Logo option #1

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Logo option #2

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Logo option #3

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Final Logo

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Wearing Logo