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Was ist Influencer Marketing

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Influencer Marketing ist "The New King Of Content". Content Marketing in Kombination Blogger Relations & Social Media Influencer Relations ist Influencer Marketing. Wer sind Influencer? Wie findet man Influencer? Was sind wichtige Kenntzeichen für Influencer?

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Was ist Influencer Marketing

  1. 1. © ADENION 2015 by Was ist Influencer Marketing?
  2. 2. © ADENION 2015 Influencer Marketing 2 „The New King of Content“
  3. 3. © ADENION 2015 Influencer Marketing 3 Influencer kommunizieren - die richtigen Inhalte - in der richtigen Form - über die richtigen Kanäle - an die richtigen Zielgruppen
  4. 4. © ADENION 2015 Funktionen der Influencer im Content Marketing 4 Ideenquelle für Inhalte und Kanäle, die im Internet tatsächlich gut funktionieren. Content & Kanäle Wer kommuniziert aktuell welche Inhalte über meine Themen? Wer hat welchen Einfluss? Meinungsführer & Multiplikatoren Networking & Interaktion, um von der Reichweite relevanter Influencer zu profitieren. Distribution & Seeding
  5. 5. © ADENION 2015 Was ist Influencer Marketing? Blogger & Influencer Relations Influencer Marketing Content Marketing 5
  6. 6. © ADENION 2015 Warum Influencer Marketing? 6 http://www.theshelf.com/the-blog/2015/3/17/influencer-marketing-is-the-new-king-of-content 92% der Konsumenten vertrauen Empfehlungen von anderen Personen – selbst von denjenigen, die sie nicht kennen – bzgl. Unternehmensinhalten 70% der Konsumenten geben Online-Bewertungen von Kunden als zweit vertrauenswürdigste Quelle an.
  7. 7. © ADENION 2015 7 85 % der Influencer sind Blogger Quelle (2013): Jeder 11. Deutsche gilt als Influencer Quelle (2015): Influencer identifizieren | Wer ist ein Influencer?
  8. 8. © ADENION 2015 Wer sind Influencer? 8 Influencer Journalisten Experten Blogger/ Video- Blogger Social Media Aktivisten Mitarbeiter Geschäfts- partner Kunden Interessenten
  9. 9. © ADENION 2015 Was sind Influencer? 9 Blogger Journalisten / Medien Influencer Meinungsmacher Multiplikatoren Markenbotschafter Social Media Meinungsführer © Influma by ADENION GmbH
  10. 10. © ADENION 2015 Wo sind Influencer zu finden? 10 Influencer Experten Journalisten Blogger/ Video- Blogger Social Media Aktivisten Mitarbeiter Geschäfts- partner Kunden Interessenten Fachmedien Medien Blogs Corporate Blogs Verbraucher Portale Foren Fachportale Intranet Business- Netzwerke Social Media
  11. 11. © ADENION 2015 Entwicklung einer Influencer Marketing Strategie Strategie - Bestimmung von Zielen und KPIs - Themen und Keyword Portfolio - Identifikation von Themen, Influencern und Kanälen Recherche - Themenrecherche - Blogger und Influencer Analyse - Sammeln von aktuellen Beiträgen und Beobachten der Influencer Aktivitäten Kontakt - Networking - Interaktion - Platzierung eigener Themen - Direktkontakt und Austausch 11 © Influma by ADENION GmbH
  12. 12. © ADENION 2015 Kennzahlen von Influencern 12 • Themen des Blogs / der Social Media Postings • Qualität und Tonalität der Bloginhalte / Postings • Anzahl und Frequenz der Blogartikel / Postings • Anzahl der Abonnenten, Follower • Anzahl und Qualität der Interaktion ØKommentare ØLikes ØShares • Anzahl und Art der Social Media Kanäle
  13. 13. © ADENION 2015 3 wichtige Regeln für Influencer Relations 13 Zuhören & Beobachten Zuhören & Beobachten Kontakt & Interaktion Kontakt & Interaktion Respektvolle Beziehungspflege Respektvolle Beziehungspflege © Influma by ADENION GmbH
  14. 14. © ADENION 2015 14 Blogger / Influencer Relations Recherche Selektion Kontakt Interaktion Von Influencern profitieren | Reichweite stärken
  15. 15. © ADENION 2015 15
  16. 16. © ADENION 2015 16 Content & Influencer Marketing mit Content Marketing ü Content Analyse ü Ideengenerierung ü Content Jacking ü Content Curation ü Content Seeding ü Themenmonitoring Influencer Marketing ü Blogger & Influencer Relations ü Influencer Analyse ü Vernetzung ü Interaktion ü Influencer Monitoring SEO ü Content Analyse ü Content Seeding ü Influencer Analyse ü Backlink Building
  17. 17. © ADENION 2015 Social Media News veröffentlichen Veranstaltungen bewerben Bilder teilen und verwalten Dokumente verteilen Professionelles Reporting Veröffentlichungs- termine planen Stellenanzeigen veröffentlichenADENION GmbH | Merkatorstraße 2 | 41515 Grevenbroich | Tel: + 49 2181 7569-266, Fax: + 49 2181 7569-199 Web: influma.de E-Mail: kundenservice@influma.de Influencer Marketing | Content Marketing Stichworte suchen Social Signals vergleichen Artikel & Autor merken nach Zeitraum & Medien filtern Influencer, Blogs & Themenfinden & folgen by

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