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Melanie Fischer
Freelance Copywriter
Email:melanie@fishingforpurpose.com
Website:www.fishingforpurpose.com
Professional Profile
Summary
A freelance copywriterforthe flyfishingindustry…withapassionforpartneringmyskillswith
enthusiasticmarketing endeavors.
Copywriting Approach
Fishinghaspurpose beyondjustcatchingfish.Itisaboutcatchingrejuvenation,solitudeandclarity.
Copythat hooksonto those deepemotional needs of the prospect,landsthe sale—thatismy
copywritingapproach.
I come alongside yourmarketingteamtounderstandthe product andthe existingmarketing strategies,
thenlend mycopywritingskillsinordertoenrich yourmarketingefforts.
Copywriting Services
I specialize incontentcreation, suchasblogsandarticles, andalsooffera wide range of other
copywritingservices:
 Brochures
 Email newsletters
 Salesletters
 Catalogcopy
 Email series
 Promovideoscripts
 Infographics
…Andmore
Writing Experience
A wide varietyof writingexperience infusesmyworkwitha unique andeffectivestyle.My experience
comesfrompaid projects,volunteerworkandlearningassignments.
 Videoscripts
 Salesletters
 Fundraisingletters
 Webcopy
 E-mail series
 Blogs& articles
 Professionally
written
correspondence
 Technical manuals
 Printand e-books
 PowerPointand
Keynote
Presentations
 Workshops
 Infographics

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Training
 Copywritingtraining:AWAI(AmericanWriters&ArtistsInc.)
o Acceleratedcopywritingprogram—foundational training
o COS (circle of success) member—anongoingcopywritingintensivetrainingprogram
o 2014 & 2015 CopywritingBootcamp—live teachingbytopcopywriterssuchasClayton
Makepeace,Mark Ford,Dan Kennedy,DavidDeutsch,NickUsborne,BobBly,Paul
Holingshead, Carline Anglade-Cole
o ContentMastery:online course taughtbyBrianClark of Copyblogger
o Several othercopywritingmodules
 Online marketingcourse:Audience BusinessMasterclassbyDannyIny
 Online communitybuildingcourse:Tribe WritersbyJeff Goins
 Attendedseveral mini onlinemarketingtrainingsessions
 Foundationstrainingforsupportingindividualswithdisabilities
 Biological SciencesDiploma-LabandResearch:2yeardiplomaprogramat N.A.I.T(Northern
AlbertaInstitute of Technology)
Personal Qualities
 Committedtomy work
 Pioneeringspirit
 Willingnesstolearn andgrow
 Appreciativelyacceptsandinvites
feedback
 Attentiontoandpassionforexcellence
 Capacityto collaborate
 A desire toserve throughmygifts,skills
and abilities
 Good humor
Relevant Skills
 Effective andcreative written
communicator
 Capable verbal communicator
 Abilitytowrite andpresentworkshops
and presentations (KeynoteandPower
Pointwithslidesandanimations)
 Basic understandingof online marketing
 Exhibitsacreative marketingflair
 Knowledgeable inthe fundamentalsof
research
Work Experience
 Freelance writerandcopywriter
 Hiredfor a twoweek videoandjournaling adventure toCanada’s EasternArctic(BaffinIsland)to
documentthe Inuitculture
 Supportedindividualswithdisabilities: Developedand spearheadedan“entrepreneurswith
disabilities”project—assistedindividualsinsettingupandrunningtheirown small businesses
 Lab tech inan environmental labata pulpmill
 Lab tech inthe medical researchfield(diabetes,heartdisease,metabolicstudies &obesity
studies)

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Volunteer Experience
 Boat and sportsmanshow—assistedinteachingchildrenhow totie fliesat the NorthernLights
FlyFishersflytyingbooth
 Local SoupKitchen
o Front endwork—served,cooked,cleaned
o Organizedandran several fundraisingevents
o Secretaryof the board
o Setup and maintenance of the website
o Setup a sponsorshipprogram
Interests and Other Experiences
 Outdoorenthusiast: camping&flyfishing
 Flytying
 Setup WhitecourtCastaways—alocal flyfishingclub
 Past memberof OutdoorWritersAssociation
 Past memberof Women’s FlyFishingAssociation—Canada
 Past memberof NorthernLightsFlyFishers&Trout UnlimitedEdmonton,Alberta,Canada
 Broad musical interest—drummedwith variousgroups