AFC Bournemouth is an English football club based in Bournemouth, Dorset that was promoted to the Premier League for the first time in 2015. The presentation identifies the club's main issues as large debt, lack of infrastructure, unknown international fans, and low stadium capacity. Three solutions are proposed: international tours to promote the club abroad, developing the club's website and mobile app to engage more fans, and using social media like Snapchat to target younger audiences. Implementing these solutions could help the club benefit from its promotion and address its current obstacles.

1. Introduction
slide
AFC Bournemouth is a professional
football team based in Bournemouth,
Dorset who as 2015 play in the Premier
League, the top tier of the English
football system for the first time in
their history.
Presented by:
Mehran Amini Tehrani
Sepehr Mohammadirad
Yeraly Asambayev

2. Executive Summary
By the end of this presentation, you will
know:
How AFC Bournemouth can benefit from
its promotion
What the obstacles and issues for the
current moment are
Explained 3 solutions to use the
opportunities and to eliminate the
weaknesses

3. Core Values & Club History
The club was formed in 1899 out of the remains of
Boscombe FC
The 2009 -10 started with Eddie Mitchell as the new
chairman at the club
The 2011-2012 season could be seen as one of
important transitions as the majority of excellent
players left for better opportunities.

4. Main issues identified
Large debt
Lack of infrastructure
International fans are
unknown
Low stadium capacity
(11,700)

5. Overview of solutions
International Tours
Website
Social media
Snapchat

6. Solution 1
International Tours
Why is it beneficial?
Results?
Costs? £100,000
Timeline - less than one month or about a month

7. Solution 2
Website
Results?
Cost?
Timeline - 1-2 months
Negative (-) Positive (+)
Language Mobile Responsive
Too much info! Easy to navigate
Cookies are not available! No pop-up ads

8. Solution 3
Social network
Snapchat & mobile app
Why is it beneficial?
Results?
Costs?
Timeline - less than 10 days

9. Summary & Conclusion
Mission Statement is ….
Our solutions ….
Solutions are beneficial if ….

10. Appendix
The questionnaire below is conducted through an online interview with one of the A.F.C Bournemouth’s fans.
1- Where are the most Bournemouth fans live?
2- What do you the most about the club?
3- What do you the least about the club?
4- Do fans happy about the ticket prices?
5- How many support the club in Bournemouth? Which age group?
6- What is the most valuable intangible asset of the club?
7- How the new partnership with PEAK6 can help the club to grow?

11. Bibliography
http://www.bournemouth.gov.uk/Business/Business.aspx - Accessed on 5th of
November
http://www.bournemouth.gov.uk/CouncilDemocratic/Statistics/Themes/Labourma
rket.aspx - Accessed on 5th of November
http://www.whymostwebsitessuck.com - Accessed on 5th of November