It's a case solution of trap ease america. Answers and points are given.

1. Trap-Ease America

2. The information that Marta and Trap –Ease
need to evaluate their opportunity.
• Knowing the target segment and their demand
• Finding out the past and present sale of their
current product
• Finding out the business that make up the company.
• Detect the problems in their current product
• Discovering ways to reach the products to consumer
• Tracking out the competitors product

3. The mission statement of Martha and Tap-ease
• We are providing you a innovative product which is
efficient , easy to use, free from mess, safe in very
human way.

4. 2. Has Martha identified the best target market for
Trap Ease? What other market segments might the
firm target?
Other market segment’s might the firm target are given
below:
For instance, warehouses and office spaces can
become infested with mice.
Trap-Ease represents a safe way for these office spaces
to deal with their infestation.
The firm may also target single women.

5. 3.How has the company positioned the Trap-
Ease for the chosen target market?
• The company has positioned the Trap-Ease for the
chosen target market as a new and innovative
product.
• Trap-Ease mousetrap is also a famous product as the
trap been the subject of numerous talk shows and
articles in various popular press and trade
publications.
• Trap-Ease is positioned for use by the individual
homeowner who has these concerns.

6. Could it position the product in other
ways?
• The Trap-Ease could also be advertised on
telemarketing channels and on social media
outlets that are popular among women.
• By making “The most affordable, innovative
mouse trap” it can gain more demand.
• At last by making a good service customer
team they can also take the position of the
market.

7. Product: Trap-Ease innovative mousetrap
Price: Retail = $2.99
Place: Large Retailers, Safeway, Kmart, Hechingers & CB
Drugs
Promotion: Trade shows, Home-and-Shelter style
magazines, Publicity.

8. Problems with this marketing mix:
• Very high price compared to its competitors.
• “Price is not worthy” According to It’s customer’s.
• The retailers are not interested at all to sell the product in
their store room.
• Failed to select correct targeted market.
• Failed to communicate with customers.
• Transportation activity in a timely manner is being a big
issue too.
• Failed to cover enough market coverage.

9. Trap-Ease America’s competition

10. Q:6:How would you change TRAP-EASE's
marketing strategy?
1.Coming out a new product
2.benefits of the product
3.attracting new customers
4. attract traditional products.
5.Hire sales person
6. informing customers to new products

11. What kind of control procedure would you
establish for this strategy?
1.Operating controls
2. strategic controls
3.Gathering information to achieve company's goals
& strategy
4.Deliver product in time
4.Give certain discount.