2. BACKGROUND
• Exists for a few reasons:
• Food sustains life
• It restores options
• It provides hope
• Largest food bank in VA
• Distributes millions of meals a year
• 4 in 10 of the contributions are to children
• Serves more than 114,000 people each month
3. PROBLEM STATEMENT
The Blue Ridge Area Food Bank must increase traffic on
Instagram account to spread the word (their mission
statement) and meet their target public’s interests
4. TARGET PUBLIC
• 18-25 men and women
• Young people who have the
financial means to donate
small amounts such as
canned foods
• Young people who are active
in their community and can
connect to the need around
them
• People who spend their time
being charitable and
sympathetic
5. HOW DID WE INTERPRET
MISSION STATEMENT?
The food bank as a whole aims to motivate the people in the
surrounding areas (men and women ages 18-25) to donate
and contribute to the needs in the community around them.
6.
7.
8. INSTAGRAM
CAMPAIGN
• Donate food to food bank
• Take a photo with your
friends
• Hashtag
#HungerHeroToolKit
• Tag Blue Ridge Area Food
Bank
• Incentive: get reposted
(public recognition)
