2. Sprinkles Cupcakes: Chicago
• Locations across America
• Cupcake ATM
• Serves ice cream, cookies and cupcakes
• Has a functioning iPhone/Android app
http://www.sprinkles.com
3. Target
Audience
• Females
• 16-22
• This age range is old enough to
participate in large-scale gamification
while remaining in the highest target
market
4. Sprinkles Chicago Scavenger Hunt - Secret Sprinkles 2015
24 Sprinkle Cupcake Stickers are hidden throughout the city of Chicago.
Sprinkles twitter feed and their app will release two clues/riddles weekly for the 3 months of
the campaign.
When a person finds a sticker it will include a QR code that will give them random coupons
and discounts with every find.
Submission of findings will include posting on Instagram or twitter under the hashtag
##SecretSprinkles2015
Secret Sprinkles will include 6 levels of Cupcake Hunters, for every four cupcakes stickers
you find throughout the 3-month campaign you level up, and each level up includes smaller
prizes.
If you find all 8 stickers within a given month you win a free dozen cupcakes.
The first person to find all 24 stickers wins an ultimate Sprinkles Cupcake Catered Party.
5.
6. Why will the target audience be
motivated?
• High amount of
prizes available
• Always a chance
to win
• Eventful campaign
7. Measurable Goals
• Measuring twitter and instagram traffic
through the sprinkles name
• Measure store traffic with the use of coupons
gained from the program
• Financially, the company will gain name
recognition and an increase in company
sales
• Bring recognition back to the cupcake
industry
• If successful, campaign can move forward to
other Sprinkles Locations
