This is a book review of Rashmi Bansal's Follow every rainbow. This book tells us the story of 25 Women Entrepreneurs who have successfully created their business irrespective of their background and circumstances

1. FOLLOW EVERY RAINBOW
-BY RASHMI BANSAL
Presented by:
Megha Poojari
Priya Roy
Ajay Kumar
Raju Reddy
Bharath B S
Janmejaya Sahoo
Rego Ranzil

2. RASHMI BANSAL
• Is a writer, entrepreneur and motivational speaker.
• Economics graduate from Sophia College, Mumbai
• Completed her MBA from IIM Ahmedabad
• Author of 8 bestselling books on entrepreneurship

3. FOLLOW EVERY RAINBOW
• Stories of 25 enterprising women.
• Faced challenges and won them
• These women raised families as well as companies
• Thought to be taken from the book
NEVER GIVE IN OR GIVE UP
• These stories say one thing loud and clear
Women think and act differently than men, but they can
just as successful. What success means, is something only
you can decide.

4. CONTENTS
LAKSHMI
DURGA
SARASWATI

5. LAKSHMI
These are ‘Ghar ki Lakshmis’ who brought wealth and prosperity to the
home- by co-opting family members into their business. Because
success is not something you seek for self, it is sweeter when shared
with all.

6. A CUT ABOVE
MEENA BINDRA (BIBA)
• Navy wife, mother of two
• Started a business to earn some pocket money
• Major help from her sons Sanjay and Siddharth
• Turned a humble salwar kameez into national brand
• Turnover over 300 crores.
• Thoughts:
Live a dream and have it all

7. WORK IS WORSHIP
RAJNI BECTOR (CREMICA)
• Married to a well to do family in Ludhiana
• Enjoyed baking cakes and making ice cream
• Small business started in her home kitchen
• Now a 500cr food empire managed by her three sons
• Thoughts :
Like the sun, which must rise and shine everyday, We must
know what we want and that we are born to shine.
Whatever the job, no job is too small or too big.

8. OTHER NOTABLE MENTIONS
• Manju Bhatia (Vasuli) – Loan recovery company employing only
women
• Nirmala Kandalgaonkar (Vivam Agrotech) – Found success in
unusual business of vermicomposting
• Ranjana Naik (Swan Suites) – Successful business of Service
apartments
• Leela Bordia (Neerja International) – Revived the traditional art
of blue pottery and improved the life of the artisans
• Premlata Agarwal (Mountaineer) – 48 year old housewife from
Jamshedpur to become the oldest Indian women to scale Mount
Everest.

9. DURGA
Circumstances forced these women to be enterprising, to fight for
their survival. They rose to the challenge, slaying demons within
and without. Tapping into divine energy – or Shakti – which lies
dormant in each of us.

10. I WILL SURVIVE
PATRICIA NARAYAN (CATERER)
• An alcoholic husband
• Forced to leave her cocoon and step out
• Initially a stall at Marina beach
• Now a successful enterprise growing into a food court chain
• Thoughts:
If you love what you do then regardless of the initial hassles, you
will be able to perform.
Brush off unforgiving incidents and stay focused on your work

11. SOUL SISTER
ELA BHATT (SEWA)
• Defying caste and curfew, Elaben fought for the rights of worker
sisters
• Vegetable vendors, rag pickers and midwives.
• Sewa is 1.4 million women strong
• Core Values: Gandhian
• Thoughts:
Improve your own lot and contribute to the welfare of
the society, a peaceful constructive society where women are
leader.

12. OTHER NOTABLE MENTIONS
• Sudeshna Banerjee (P S Digitech HR) : Became an assertive
business, proving herself in a male-dominated world of
engineering services.
• Jasu Shilpi (Sculptor) : She entered her profession precisely
because Michaelangelo once said sculpture is not a womens’
work.
• Dipali Sikand (Les Conciergies) : Dabbled with politics and
corporate life before bouncing back from personal tragedy, to
become an entrepreneur.
• Paru Jaykrishna (Asahi Songwon) : The 300cr Asahi Songwon
company is a testament to the power of a mother’s love

13. SARASWATI
Armed with a professional education, these women are carving out an
identity through entrepreneurship. They enjoy an unusual amount of
freedom to be who they wish to be, beyond traditional roles.

14. HOP, SKIP AND JUMP
NAMRATA SHARMA (KRAYON PICTURES)
• Conventional career – got to move around the world
• Excited business in the world of animation
• Thoughts:
Its important to know a little bit of everything. So there is no
straight route to get there.

15. DUST WORTHY
AAMEENA (PJP INDUSTRIES)
• Clad in Burqa, she works with heavy machineries
• Unusual industry of sawdust
• Her daring and determination resulted in partnership with Godrej
• Lead to further growth and expansion
• Thoughts:
Work hard, this is the success of the Industry

16. OTHER NOTABLE MENTIONS
• Otara Gunewardene (Odel) – First Sri Lankan woman
entrepreneur to take her company public
• Neeti Tah (36 Rang) – Successful in bringing traditional tribal
arts to the notice of modern world

17. LEARNINGS
• Key to success is Determination and Hard work
• Behind every successful women, is her Family
• Never let anybody tell you, that you cant do anything.