Brief guide for student staff who would be implementing the Jump Start identity on print and promo items

1. Jump Start
STYLE GUIDE

2. Aims Methods
Communicate the VALUE of the
program (result in prospective
students feeling/understanding
that it is worth the cost, effort,
early arrival)
Position the program as
ESSENTIAL to their UBC
experience
Support the UBC brand – be bold,
open, adventurous, fun, globally
connected and globally respected
Tell a compelling, sophisticated
visual story through photography,
colour and type
Focus on engaging the viewer
emotionally, rather than trying
to build meaning into a single
symbol (which tends toward the
cliché)
Do so through imagery of
engaged students in moments of
transformative learning
Capitalize on the strength of the
tagline

3. Color
UBC blue
PMS 648
CMYK 100, 62, 0, 52
RGB 0, 40, 89
#002859
UBC white Jump Start green
PMS 375
CMYK 47, 0, 94, 0
RGB 146, 212, 0
#92D400
Jump Start yellow
PMS 109
CMYK 0, 10, 100, 0
RGB 254, 209, 0
#FED100
Jump Start gradient
Jump Start green is always on the left, transitioning to Jump Start yellow on the right

4. Color
Energetic
Celebratory
Youthful
Fresh
Sunshine
Growth
Smile

5. Type
Whitney bold, all caps
Bold
Energetic
Celebratory
Strong
Loud
Minimum size = 0.5" wide

6. Type + Color: wordmark
Wordmark is always used in UBC blue or white

7. Type + Color: tagline
THE
SMART
START
TO LIFE
AT UBC
THE
SMART
START
TO LIFE
AT UBC
THE
SMART
START
TO LIFE
AT UBC
THE
SMART
START
TO LIFE
AT UBC
Preferred color for the tagline is Jump Start gradient, or white reversed
out of Jump Start gradient. If use of a gradient is not appropriate,
tagline can be used in Jump Start green or yellow.
Typesetting of tagline: Whitney Bold, all caps, 0 tracking, tight
ledding (e.g. 28/26 pt), type size as large as possible (e.g. should be
considerably larger than Jump Start wordmark and any other text)

8. Photo strategy
Things to consider when shooting, selecting, and cropping photos
1 Photo shows activity & energy
(tight cropping can help emphasize this)
2 Smiles on everyone
3 Student’s expression hints at transformative learning,
an aha moment; they look engaged
We are using the students’ expressions to tell the story of what Jump Start
offers. The results (the learning, support, and connection) are shown in their
expression.
When pairing photos in a design, choose images with different settings (e.g.
indoor and outdoor) to show that learning happens anywhere and everywhere.

9. FUNPhoto strategy – Examples