A STUDY ON CONSUMER AWARENESS ABOUT BRANDS Brand awareness of nexa Best way to identify the consumer needs Deep study on Brand Awareness of Nexa MBA STUDIES Thank you

2. A STUDY
ON CONSUMER AWARENESS
ABOUT NEXA

3. TABLE OF CONTENTS
3
• INTRODUCTION
• ORGANIZATION AT A GLANCE
• CONCEPTUAL FRAMEWORK
• RESEARCH METHODOLOGY
• DATA ANALYSIS AND
INTERPRETATION
• FINDINGS AND SUGGESTIONS
• CONCLUSION

4. 4
INTRODUCTION
• In various part of the world, consumers always tend to choose different kinds
of services and products without having to know much about that product’s
specification and the proper usage of that product.
• consumers buy products as per there brands preference and loyalty quotient.
• The purpose of this research is to analyse NEXA as a Premium Brand and its
awareness among Consumers. It is known that Maruti Automobile Brands are
not seen as Premium Brands.
• However, in the early 1990s, when the open market was established, Maruti
Suzuki was controlling more than half of the automobile market which was not
expected throughout the market.
• NEXA – the next generation showroom is Maruti’s earnest attempt to win over
a new generation of customers who are tech savvy and care a lot about Brand
image.

5. OBJECTIVES AND SCOPE OF THE STUDY
This study will help to evaluate the present position of Brand NEXA among the
existing customers. The study eventually helps to identify the vital reason why
consumers like NEXA, which is the most important feature of NEXA cars, in
which way consumers demand modification on existing models, how much is
the level of customer acceptance.
• To evaluate the customers awareness and expectation towards the
“NEXA” car
• To identify the factors influencing in selection of NEXA.
• To evaluate the awareness of young generation towards NEXA
• To understand the reasons for change in perception, if any.
Scope of the Study
This study will give feedback to the company regarding opportunity which comes
Particular age group, profession interested in buying premium segment cars of
NEXA.
• The survey was carried on for company and customer.
• The main theme has been emphasized on market share, position and brand .

6. “
6
▪ Maruti Suzuki India Limited, formerly known as
Maruti Udyog Limited, is an automobile
manufacturer in India. It is a 56.21% owned
subsidiary of the Japanese car and motorcycle
manufacturer Suzuki Motor Corporation.
▪ Maruti was established in February 1981 with
production starting in 1983 with the Maruti_800,
based on the Suzuki Alto kei car.
▪ Maruti Suzuki India Limited (MSIL), leader in
the Indian automobile industry, was launched
NEXA in July 2015 at New Delhi, its new
premium sales channel. NEXA marks the first
initiative by an automobile company to go
beyond selling cars and create a new format of
retail experience for the customer.
ORGANIZATION AT A GLANCE

7. “
▪ Nexa is a retail network from maruti Suzuki that
caters the high end consumers who have gone beyond
their first cars and are now looking for an experience.
It offers a high level of sophistication and is based on
the principals of exclusivity, pampering and listening
to the consumer.
▪ The head office of the NEXA Company is located in
New Delhi and having a strong network of
showrooms in various cities and countries.
▪ MARUTI SUZUKI S-CROSS
▪ MARUTI SUZUKI BALENO
▪ MARUTI SUZUKI CIAZ
▪ MARUTI SUZUKI IGNIS
7
Table-2.2: Maruti Suzuki Baleno Price By Variants
VARIANT PRICE SPECIFICATION
Sigma petrol ₹5.83lkh Manual, petrol,
21.4kmpl
Delta petrol ₹6.51lkh Manual, petrol,
21.4kmpl
Zeta petrol ₹7.48lkh Manual, petrol,
21.4kmpl
Alpha petrol ₹8.27lkh Manual, petrol,
21.4kmpl
RS ₹9.49lkh Manual, petrol,
21.4kmpl
Zeta cvt ₹8.65lkh Manual, petrol,
21.4kmpl
Source: Company
Website
Delta cvt
₹7.97lkh Manual, petrol,
21.4kmpl
PRODUCT DESCRIPTION

8. 8
CONCEPTUAL FRAMEWORK
Anyone who consumes goods is a consumer. Consumers get exploited in the
market. They respond to advertisements and buy goods. Generally advertisements
do not give all the information that a consumer needs to know or wants to know
about a product.
Consumer awareness is making the consumer aware of His/hers rights. Consumer
awareness it a marketing term. It means that consumers note or are aware
of products or services, its characteristics and the other marketing P's (place to
buy, price, and promotion).Usually commercials and ads increase consumer
awareness, as well as "word of mouth"(a comment from someone you know about
a product or service).
Factors Affecting Consumer Awareness
• Listening to Radio
• Viewing Television
• Reading Newspapers
• Reading Magazines
• Browsing Internet
• Curiosity of Knowing General Things
• Discussion with Relatives
• Discussion with Friends

9. RESEARCH METHODOLOGY
9
▪ A research method is simply a technique for collecting data. It can involve a specific
instrument such self-prepared questionnaire, a structured interview schedule or
participant observation.
Research design consists of the following factors:
▪ Sample design
▪ Observational design
▪ Statistical design
▪ Operational design
▪ The study was done for a period of 45 days. This study was conducted in the
organisation in the period of 28 may to 2 July 2022.
▪ In the research process the primary data has been taken into consideration and all the
primary data were collected from the potential customers of Maruti Nexa.
▪ Primary data was collected through questionnaires, direct conversation, meeting,
interview and observation of the employees.

10. DATA ANALYSIS AND INTERPRETATION
10
PRIMARY DATA ANALYSIS
Table-5.1: Occupation of the respondents
Occupation Responden
ts
Percentage
Business man 20 40%
Gov. Employee 16 32%
Private employee 10 20%
Student 4 8%
40%
32%
20%
8%
Fig-5.3: Occupation of the
Respondents
Business man
Gov. Employee
Private employee
Student
INTERPRETATION
It is interpreted from the above table-3 that 40% respondent belongs to their
occupation are Business man, 32% of respondent belongs to Gov. Employee, 20%
of respondent belongs to Private employee and 8% respondent belongs to student.
It can be interpreted that more people are business man.

11. 11
DATA ANALYSIS AND INTERPRETATION
20%
16%
8%
12%
4%
40%
Fig-5.9: Medium of
Awareness about the Brand
Nexa.
Newspaper Ads
TV Ads
Magazines
Cinema
Event Shows
Sales Representative
4%
8%
36%
42%
12%
Fig-5.10.1: Brand Image of
Maruti Suzuki Affects Nexa
Stnongly Disagree
Disagree
Neutral
Agree
Strongly Agree
INTERPRETATION
This chart shows the samples’ responds whether the brand image of Maruti Suzuki
affects Nexa. Among the 50 samples, 4% of them strongly disagree that it’s very
low. 8% as disagree, 36% as neutral, 42% as agree and 12% are of strongly agree.
From the above chart it is interpreted that brand image of Maruti Suzuki affects
Nexa.

12. 12
DATA ANALYSIS AND INTERPRETATION
8%
20%
40%
24%
8%
Fig-5.10.2:Advertising
Campaign of Nexa are
Frequent Than Maruti Suzuki
Stnongly Disagree
Disagree
Neutral
Agree
8%
22%
30%
34%
6%
Fig-5.10.3: Nexa Price
is Higher
Stnongly
Disagree
Disagree
Neutral
20%
66%
12%
2%
Fig-5.11: Often hear people talking
about NEXA
Not at All
Sometimes
Often
All the time
INTERPRETATION
This chart shows the samples’ responds whether the price of Nexa is higher
than other car brand. Among the 50 samples, 8% of them strongly disagree.
22% as disagree, 30% as neutral, 34% as agree and 6% are of strongly agree
that it’s very low.

13. USE DIAGRAMS TO EXPLAIN YOUR IDEAS
13
DATA ANALYSIS AND INTERPRETATION
30%
40%
20%
10%
Fig-5.12: Model of
NEXA most Popular
of among the…
Baleno
Ciaz
S-Cross
Ignis
36%
64%
Fig-5.13: Recalling
of Brand Nexa
Yes
No
Table-5.13: Recall of NEXA brand, When thinking of Premium
Segment Cars.
Recall of Brand NEXA No of Responses Percentage
Yes 18 36%
No 32 64%
INTERPRETATION
It is interpreted from table-13 that 36% recall
the brand and 64% don’t recall the brand. It is
concluded from the above table that people
don’t recall the brand when they thinking of
premium segment cars.

14. FINDINGS
14
▪ The Respondents are In the age group 31-35 Is the major
target segment for a premium car manufacturer would fall in
that age group .
▪ From The Above Study We Found That The Occupation Of
Major Part Of Respondents Are Businessman.
▪ It Was Found That People Sometimes Talking About The
NEXA Brand, When The Think Of Luxurious Car Having
Style And Comfort.
▪ The Company Creates Awareness Among Consumers
Through Sales Representatives & Spent Less In Other
Awareness Media.
▪ It Was Found That People Sometimes Talking About The
NEXA Brand, When The Think Of Luxurious Car Having
Style And Comfort.
▪ It Was Found That Ciaz Model Of NEXA Is Most Popular
Among The Consumers Because Of Its Sedan Class .

15. SUGGESTIONS
15
• The promotional activities taken by the company need to be more effective.
If the firm promotes products rigorously and effectively then customers will
get more information regarding the Brand.
• Indian youth/consumers are very strongly influenced by testimonials of
sports personalities, film stars and celebrities. For positioning the consumer
durables like cars, the manufacturers can utilise the endorsement of these
celebrities.
• Customers form their expectations through statements made by friends and
relatives and therefore it would be beneficial if the extent of influence of
such groups was studied.
• Respondents are incurring high maintenance costs and it has to be
considered by the manufacturer.
• Nexa may send SMS regarding car-care tips, in addition to service
reminders for periodic services, in order to show that customers are the real
concern of Nexa.

16. SUGGESTIONS AND CONCLUSIONS
16
• More attractive advertisement has to provide through various advertisement
media.
• Respondents are incurring high maintenance costs and it has to be considered
by the manufacturer.
• Nexa may send SMS regarding car-care tips, in addition to service reminders
for periodic services, in order to show that customers are the real concern of
Nexa.
• Car’s publicity can be developed, which will add awareness.
• Must focus on customer feedback, which results in customer satisfaction and
it lead to recommendation of product.

17. CONCLUSIONS
17
▪ As customers, we buy a lot of things every day. We buy, not only after
having any pre assumption about the product but also having nothing.
Needs must be fulfilled. People go anywhere to get his dreams come
true. In such a time, all business leaders are striving hard to get more
customers and spare no effort to get them satisfied.
▪ Maruti Suzuki Nexa has great such effects on customers which had help
to increase their sales. They have a good scale of sales every year and
they provide a good piece of services to them. This study has impartial
results on its findings so that it can be conclude that brand awareness has
a great range of influence on consumers.

18. ▪ To cover all the regions of Balesore town
was very difficult.
▪ One and half months of time was not
sufficient to study all aspects of
consumer awareness.
▪ Interview method of data collection was
more convenient than questionnaire.
▪ The data given by the respondents may
limit to their own knowledge, feelings
and awareness.
▪ The study was purely confined to 63
samples. May not be applicable to entire
customers.
▪
18
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19. 19
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29. 2. EXTRA RESOURCES
For Business Plans, Marketing Plans, Project Proposals,
Lessons, etc

30. TIMELINE
30
DEC
NOV
OCT
SEP
AUG
JUL
JUN
MAY
APR
MAR
FEB
JAN
Blue is the colour of
the clear sky and the
deep sea
Red is the colour of
danger and courage
Black is the color of
ebony and of outer
space
Yellow is the color of
gold, butter and ripe
lemons
White is the color of
milk and fresh snow
Blue is the colour of
the clear sky and the
deep sea
Yellow is the color of
gold, butter and ripe
lemons
White is the color of
milk and fresh snow
Blue is the colour of
the clear sky and the
deep sea
Red is the colour of
danger and courage
Black is the color of
ebony and of outer
space
Yellow is the color
of gold, butter and
ripe lemons

31. ROADMAP
31
1 3 5
6
4
2
Blue is the colour of the
clear sky and the deep
sea
Red is the colour of
danger and courage
Black is the color of ebony
and of outer space
Yellow is the color of gold,
butter and ripe lemons
White is the color of milk
and fresh snow
Blue is the colour of the
clear sky and the deep
sea

32. GANTT CHART
32
Week 1 Week 2
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Task 1
Task 2 ◆
Task 3
Task 4 ◆
Task 5 ◆
Task 6
Task 7
Task 8

33. SWOT ANALYSIS
33
STRENGTHS
Blue is the colour of the
clear sky and the deep sea
WEAKNESSES
Yellow is the color of gold,
butter and ripe lemons
Black is the color of ebony
and of outer space
OPPORTUNITIES
White is the color of milk
and fresh snow
THREATS

34. BUSINESS MODEL CANVAS
34
Key Activities
Insert your content
Key Resources
Insert your content
Value Propositions
Insert your content
Customer Relationships
Insert your content
Channels
Insert your content
Customer Segments
Insert your content
Key Partners
Insert your content
Cost Structure
Insert your content
Revenue Streams
Insert your content

35. FUNNEL
35
PURCHASE
LOYALTY
AWARENESS
EVALUATION
DISCOVERY
INTENT
Insert your content
Insert your content
Insert your content
Insert your content
Insert your content
Insert your content

36. TEAM PRESENTATION
36
Imani Jackson
JOB TITLE
Blue is the colour of the
clear sky and the deep sea
Marcos Galán
JOB TITLE
Blue is the colour of the
clear sky and the deep sea
Ixchel Valdía
JOB TITLE
Blue is the colour of the
clear sky and the deep sea
Nils Årud
JOB TITLE
Blue is the colour of the
clear sky and the deep sea

37. COMPETITOR MATRIX
37
LOW
VALUE
1
HIGH
VALUE
1
LOW VALUE 2
HIGH VALUE 2
Our company
Competitor
Competit
or
Competit
or
Competitor
Competit
or
Comp
etitor

38. WEEKLY PLANNER
38
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
09:00 - 09:45 Task Task Task Task Task Task Task
10:00 - 10:45 Task Task Task Task Task Task Task
11:00 - 11:45 Task Task Task Task Task Task Task
12:00 - 13:15 ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time
13:30 - 14:15 Task Task Task Task Task Task Task
14:30 - 15:15 Task Task Task Task Task Task Task
15:30 - 16:15 Task Task Task Task Task Task Task