Stepping back to look at the frame of 1 loaf of bread reveals much more value than the $1.00 you pay at the market. In fact, continuing to step backwards reveals complex processes, sustainability, and deep cultural value.
1. Reframing Bread
A world of value beyond the end product
Team25772 - Yulia Goncharova, Coreen Mazzocchi
2. Stepping back to look at the frame of 1 loaf of bread reveals
much more value than the $1.00 you pay at the market. In
fact, continuing to step backwards reveals complex processes,
sustainability, and deep cultural value.
INGREDIENTS HARVEST
BAKER NATURE
BREAD CULTURE
3.
4. Bread Baker
A baker gains their livelihood from creating and selling this
bread.
5. Baker Ingredients
The baker takes any number of raw ingredients, possibly
including fruit or nuts, to create the bread. In this case we focus
on the flour.
6. Ingredients Harvest
Flour comes from wheat which is harvested by machines,
ground into flour, and transported. The livelihoods of countless
people are sustained by creating bread ingredients, even before
the bread bakers themselves. The flour production is quite a
valuable process in terms of man and machine power.
7. Harvest Nature
Seeds are planted. They become wheat with the help of sun,
rain, birds, and bees. The part nature plays is of ultimate value in
creating our 1 loaf of bread.
8. Nature Culture
Every unique culture throughout history has had their own
special version of bread. Beyond the physical and product, one
loaf of bread, there is literally a world of culture and value.