The future product of Arla Foods and how to market it!

•

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Kristina Jacobson

My presentation for the competition "Marketing Student of the Year, 2016". The task was to find a business opportunity for Arla Foods, develop and present Arla Food's next product and the marketing strategy. Contact me at: https://se.linkedin.com/in/kristinajacobson1

HELLO!

What does this product
offer me?
Bild

ENERGY

PODUCT: NATURAL PROTEIN POWDER

HEALTH
NATURE
SUSTAINABILITY

PREPARATION
RECUPERATION
FULLNESS

NATURE

SUSTAINABILITY

MARKETING

INSPIRATION FOR FOOD & HEALTH

SMOOTHIE TRUCK POP-UP BAR SPONSORING &
PARTNERSHIP

SEASONAL INGREDIENTS

#ARLAtour
#NaturligSuperKraftPåVäg

RETARGETING

EVENT

SPORTS IDOLS

SHARING INSPIRATION

THANK YOU!

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The future product of Arla Foods and how to market it!

2.

3. What does this product offer me? Bild

5. PODUCT: NATURAL PROTEIN POWDER

6. HEALTH NATURE SUSTAINABILITY

7. PREPARATION RECUPERATION FULLNESS

9. SUSTAINABILITY

10.

12. INSPIRATION FOR FOOD & HEALTH

13. SMOOTHIE TRUCK POP-UP BAR SPONSORING & PARTNERSHIP

14.

15. SEASONAL INGREDIENTS

16.

17. #ARLAtour #NaturligSuperKraftPåVäg

18. RETARGETING

19.

21. SPORTS IDOLS

22. SHARING INSPIRATION

23.

24.