2. 1. New and expectant parents: They are likely to value quality, comfort, and unique
designs for their babies.
2. Friends and family members looking for gifts for baby showers or birthdays: The
locality-themed patterns can add a personal touch to their gifts.
3. Local boutique retailers: They may be interested in stocking unique, location-specific
items.
Target Audience
Segments
3. ● @jennhallak: This influencer shares her journey of parenthood
and can highlight the quality and comfort of Little Hometown's
products.
○ She can do a "day in the life" feature, showcasing how Little
Hometown's products are not just beautiful, but practical for
daily use.
● @jasminechiswell: This influencer reflects her work / life
balance, juggling a busy schedule as a full time parent and part
time creator.
○ Her audience consists of other young moms who want to
relate to the madness of taking on the job, while still
finding ways to stay relaxed and at peace
Potential
Influencer
Angles
Example Influencer
Angles
4. Our
Partnership
✅ At least 5-10 Approved influencers scouted and managed
✅ Ad Management for TikTok
● (Recommended Minimum Ad Spend is $4,000/mo.)
Consulting Bonuses
✅ Website Conversion Rate Optimization
✅ Email Marketing Optimization
✅ Fractional CMO
Initial Ad Spend:
$6,000/month
Investment:
$1,500 per month + 5%
Note:
● Initial Influencer fees included
Deliverables Cost Structure
