1. Alex Clare
Alexander George otherwise known as Alex Clare,
born on the 14th of September in 1985. He’s a British
singer-songwriter, his debut album was The Lateness
of the Hour, released in the UK on the 11th of July
2011 by Island records.
His love for music started at a young age when his
farther introduced him to jazz music. This lead him on
to playing the trumpet and drums, he then placed an
emphasis on guitar and songwriting. He started
playing at open mic nights with his own original
material. A demo finally earned him a deal with the
island label in the uk.
Alex is now a very successful singer song writer, his
lasted album was a big hit selling thousands of copies.

2. Website analysis
This is the home page of Alex Clare's website. The page has been set out very clearly and is very well
presented. The page is not over crowed however displays all the information need.
He’s used basics colours using a black on grey. The black bold font stands out making the text very
readable. The same is used through out the website to establish a trend
Here there are different tabs directing to you
sections on his website
He is section for fans to write comments. They have
been able to do this by link his website to social
networking website. This is great way for him to
promote his music as well as gaining feedback from fans

3. Website analysis
Here is a direct link to Alex Clare's YouTube channel. This is one on his latest songs featuring Rudimental, the
songs called “Not giving in” Here viewers of the website and listen to his latest tracks as well and go directly to
his YouTube channel. They have also scripted the website to automatically play the video when the page opens.
This gives a quite a nice effect as the music slowly fades in when the user opens the page
This is Alex’s most recent album. If you
click the play sign it will run though clips
on his song. If you click the album picture
it self it will take you direct to ITunes and
Amazon where you can purchase his
music.

4. Website analysis
Below Alex Clare’s latest album are his tour dates. This
gives his fans a chance to see his tour dates and give
them a chance to buy tickets straight away. No
matter what tab you click on the tour dates come up.
This is him just try to promote his tour as much as
possible.
On the website there is no reference to his other albums on the main page. It’s solely just promoting his latest
album “Lateness of the hour” In my opinion I find this quite odd. I think there should at least be some
reference to his other albums. I feel this would only benefit him maybe showing new fans his older work