1. The KMG Logo and Device 06/11/14
Logo 1.1
The logo is representative of the KMG brand
as a whole. It was created as a unique identifer for
the Kau Media Group that will sit as the basis of
it’s primary identity. The logo device can be used
seperately from the Logo Typeface.
KAU MEDIA GROUPKAU MEDIA GROUP

2. The KMG Device 06/11/14
Logo Device 1.2
The logo device represents strength,
and vision. The flow of 3 ideas becoming
one and the triangle as the nature
of problem solving and diverse thinking.

3. The KMG Logo Architecture 06/11/14
KAU MEDIA GROUP
KAU MEDIA GROUP
x height
x height
0.5 x height
0.5 x height
0.5 x height
0.5 x height
0.5 x height
x height = The height of the upper case initials

4. The KMG Device Architecture 06/11/14
0.25 x height
0.25 x height
X= Vertical Height of Device

5. The KMG Device Sizing 06/11/14
16px 32px 64px 128px 256px + | From 12mm + for Print sizes
Logo Sizing 1.5
The logo sizes are defined, initialy with the current
responsive device sizings for standard IOS icons.
For print sizes the minimum size is 12mm.

6. The KMG Colours 06/11/14
Logo Colour 1.6
The logo colours are a Cyan Gradient, Magenta Gradient
and a Yellow Gradient colour and Black to represent
a media based colour schematic.
Pantone: 2995C
Pantone: 2985C
Pantone: 1955C
Pantone: 1935C
Pantone: 138C
Pantone: 137C
Pantone: Neutral Black C
Hex Colour A: #0db8ee
Hex Colour B: #62c8f2
Hex Colour A: #6b0e3b
Hex Colour B: #9d1858
Hex Colour A: #ed8737
Hex Colour B: #f6a734
Hex Colour A: #000

7. The KMG Typeface 06/11/14
Logo Typeface 1.7
The logo typeface is Helvetica Neue Bold and
Myriad Pro Regular. The typeface is a masculine font style
that has been adapted to allow for the responsiveness
and the way it interacts with different platforms. It can
be used as black and white logo type only as per
fig 1.
KAU MEDIA GROUP
KAU MEDIA GROUP
Fig 1.