Touting a commitment creating a device that was beautifully robust and perfect for the healthy urban crowd, Suunto Product Manager Markus Kemetter offered attendees insight into thinking behind the new Suunto 3 Fitness. More than just an activity tracker, the Suunto 3 Fitness relies on the Firstbeat analytics engine to help wearers keep tabs on their aerobic fitness level, stress, recovery, and the restorative power of their sleep. The watch also features adaptive training programs that can guide anyone to improve their fitness level in a safe and sensible way.

2. SUUNTO 3 FITNESS
Markus Kemetter

3. 2004: SUUNTO t6

4. EXPERIENCE-SEEKING ATHLETE
SPORTY MULTIACTIVE
HEALTHY URBAN
Committed and passionate, their life evolves around their sports.
Seek for progress in races or extreme personal goals.
Seek for new experiences and challenges, inspired by each other.
They have always been active, sports is a part of their lifestyle.
Versatile training brings a feeling of fulfillment.
Seek for progress in personal goals, participate in events.
Inspired by new experiences and challenges.
Interested in holistic health and wellbeing.
Striving to find time and motivation for active lifestyle.
Being active is a way to energize and feel good about themselves

5. THE HEALTHY URBAN
• HEALTH is their number one driver for purchasing wearable technology, and most important motivator for doing sports.
• STRESS and being too busy is the main barrier preventing from exercising more.
• FUNCTIONALITY AND DURABILITY are main drivers to keep using wearables and not getting bored using them.

6. SUUNTO 3 FITNESS
BEAUTIFULLY ROBUST
ADAPTIVE TRAINING GUIDANCE
ACTIVITY & SLEEP TRACKING

7. BEAUTIFULLY ROBUST

8. In design we relied on the key design elements of Suunto: Robustness, accuracy and
reliability, like always. But with Suunto 3 Fitness, we wanted to look even further. We
designed it to be smaller and lighter than any of our connected sports watches ever
before.
The watch is designed to fit all occasions of life: The minimalistic stainless steel bezel
gives a durable but beautiful face to the watch, while the small sized, rounded case
and soft strap makes it light and comfortable to wear everyday, everywhere.
This is why we call Suunto 3 Fitness Beautifully Robust.
BEAUTIFULLY ROBUST

9. Scandinavian, minimalistic appearance.
Stainless steel bezel and pushers are polished
to give the watch a hint of luxury
Design is built on Suunto’s key elements:
Robustness, Accuracy & Reliability
Shapes on the back are designed to be
comfortable against the skin
User changeable
straps with no tools
required
Hard Glass-fiber reinforced
composite case is tough, but is
light and looks friendly
Inner edge of the bezel is elevated above the
lens for sctratch protection
BEAUTIFULLY ROBUST

11. ADAPTIVE TRAINING GUIDANCE

12. DETERMINES
YOUR FITNESS
LEVEL
CREATES A
TRAINING
PLAN FOR YOU
GUIDES YOU
THROUGH YOUR
WORKOUT
ADJUSTS
YOUR PLAN

13. The Suunto 3 Fitness detects your fitness level and expresses it as a number
equivalent to your maximum oxygen consumption (VO2Max). The VO2Max
has previously been used mainly by endurance athletes but has now become
more common way to measure how fit you are.
FITNESS LEVEL

14. The Suunto 3 Fitness keeps your training plan up to date. The plan will adapt
to you also on moments when you don’t follow the plan. Your training plan
will always be optimized for you.
TRAINING PLAN THAT ADAPTS TO YOU

15. The Suunto 3 Fitness helps you stay in zone while exercising and guides you
all the way through your planned session.
REALTIME WORKOUT GUIDANCE

17. 24/7 ACTIVITY TRACKING

23. SUUNTO 3 FITNESS FOR YOU

24. THE COLORS

25. SUUNTO 3 FITNESS IN SPORTS
• 70 SPORTS OUT OF THE BOX
• LIGHTWEIGHT 36g (1,27oz)
• WRIST BASED SPEED AND DISTANCE
• INTENSITY TARGETS AND HEARTRATE ZONES
• CONNECTED GPS WHEN PHONE IS NEARBY
• POOL SWIM DISTANCE

26. SUUNTO 3 FITNESS EVERY DAY
MOBILE
NOTIFICATIONS
SELECTABLE
WATCHFACES
INCOMING
CALLS
NOTIFICATION
HISTORY

27. SUUNTO APP – THE MOBILE COMPANION
LOG ALL YOUR WORKOUTS
ACTIVITY, SLEEP AND FITNESS TRENDS
SHARE YOUR WORKOUTS
USE CONNECTED GPS

28. SUUNTO 3 FITNESS
BARCLAYCARD bPAY SPECIAL EDITION
GO FOR A RUN AND BUY A BOTTLE OF WATER WITHOUT HAVING TO CARRY
YOUR WALLET WITH YOU
WORKS IN PUBLIC TRANSPORTATION: BUS, TUBE, TRAM, DLR, LONDON
OVERGROUND, TFL RAIL, EMIRATES AIR LINE, THAMES CLIPPERS RIVER BUS
AND MOST NATIONAL RAIL SERVICES IN LONDON
WORKS WITH ANY VISA OR MASTERCARD DEBIT OR CREDIT CARD,
REGISTERED TO A UK ADDRESS
PRICE AND AVAILABILITY WILL BE INFORMED LATER THIS SUMMER