2. ● Brief Intro of Event
● Demographics of Area
● Event Description
● Event Date
● Packages
● Target Market
● Promotion
● Data Collection
● Estimated Costs
● ROI
● Publicity Generated
● Measuring Success
● Questions
3.
4. Scottsdale, AZ
● Population: 230,512
● Female: 51%
● White: 89.3%
● Bachelor’s Degree or Higher:
52.7%
● Median Household Income:
$72,154
● 10 Top 100 U.S. Golf
Courses
Glendale, AZ
● Population: 237,517
● Female: 50.9%
● White: 67.8%
● Hispanic: 35.5%
● Bachelor’s Degree or Higher:
21.5%
● Median Household Income:
$47,474
● Home to University of Phoenix
Stadium
5. Who?- Callaway partnering with Fiesta Bowl, TPC
Scottsdale, and Bud Light
Where?-TPC Scottsdale
○ “One of America’s Best Courses” by
Golfweek Magazine
○ Home of largest attended tournament in the
World, Waste Management Phoenix Open
○ 35 min from Fiesta Bowl (Glendale)
What?- Night Golf at TPC Presented by Callaway
Par 3 Course
○ Create out of stadium course
Driving Range
○ Fun and Laid Back
Stadium Hole: Closest to the Pin Competition
○ Party
Why?
● Fun, innovative event that has never
been brought to Scottsdale
● Attract Fiesta Bowl travelers and locals
● Potential for generating huge publicity
6. ● 3 Day Event
● December 28th, 29th,
30th
● Will take place 3 days
before Fiesta Bowl in
2017 (December 31st)
● Purchase individual
day pass
● Events will start
around 6PM and end
between 1-2AM
7. Closest to the Pin
● $20 for three shots
Driving Range
● $20 for medium bucket
● $50 unlimited balls
Par 3 Course
● $100 per twosome
● $200 per foursome
Bar vouchers per
package
8. Fiesta Bowl Fans
Attendance
(2014): 66,896
Fans Spent $7.9
million on golf
during the 2010-
2011 BCS
National
Championship
Average ticket
price on secondary
market (2014):
$209.14
Locals
Waste
Management
Phoenix Open
Average
Attendance per
Year: 500,000
Average number of
rounds played per
year (Arizona):
12 million
Median Household
Income
(Scottsdale):
$72,154
9. Website, Email
Blast to Ticket
Purchasers,
Social Media
Social Media,
Authorized
Retailers in the
Area
Callaway
Website, Email
Blast to their
eClub, Social
Media
Twitter Followers: 14,400
Likes on Facebook: 22,300
Twitter Followers: 8,290
Instagram Followers: 2,613
10.
11. ● Night Golf Hole in One Package
○ $995 per package
○ Includes:
■ 160 golf balls
■ 25 red glow sticks
■ 25 green glow sticks
■ 75 10” glow yardage
markers
■ 100 22” necklaces
■ 40 6 color LED
flashing 27”
necklaces for carts
■ 25 green glow ring
cup
■ 9 tee markers
■ 9 flag markers
● TPC Scottsdale Expense
○ $100 per Player
○ $30,000
● 4 Night Golf Hole in One Packages
○ $3980
● Balls for Driving Range and Players
○ 3160 golf balls @ 5.61
○ $17,748
● Extra Yardage Markers
○ $172.50 for 150
● Labor
○ $996 setup and teardown
○ $200 food and bev for
volunteers
● Contingency
○ 10% of entire budget
● Total Estimated Costs
○ $58,406.15
12. Category Amount of people
estimated
Amount of
revenue per
day
Amount of
revenue
throughout event
Par 3
Course
100 ($50
x100)=
$5,000
($5,000 x
3)= $15,000
Driving
Range
250
200-medium
50-unlimited
($20x200)
=$4,000
($50x50)=
$2,500
($6,500x3)=
$19,500
Closest to
the pin
200 ($20x200)
=$4,000
($4,000x3)=
$12,000
$15,000+$19,500+$12,000=$46,500
Number
of people
per day
Number of
people
consuming
alcohol
Average
amount
consumed:
3 beers
Price per
beer=
$7.50
Three
day
event
1,000 600 (600 x 3)=
1,800
(1,800 x
$7.50)=
$13,500
($13,500 x
3)=
$40,500
Beer Revenue
Share of revenue: $40,500 * .3= $12,150
Final Calculations:
$46,500 +
$12,150 =
$59,000 -
$58,406.15 =
$243.85
Event Revenue
13. $1,000,000,000+ Estimated
amount that the Fiesta Bowl
and its surrounding events has
generated for the Arizona
economy over the past five
years
Partners:
Member of the Pac 12
50,358 students
Member of the Pac 12
42,236 students
Member of the NFL
Facebook: 232,405
followers
Facebook: 249,114
followers
Facebook: 1,212,882
followers
Twitter: 135,311
followers
Twitter: 95,033
followers
Twitter: 235,278
followers
Member of the NBA Member of the MLB Member of the NHL
Facebook: 1,793,517
followers
Facebook: 687,411
followers
Facebook: 283,161
followers
Twitter: 463,096
followers
Twitter: 237,271
followers
Twitter: 183,246
followers
14.
15. ● Brand Awareness
● Social Engagement
● Return on Investment
● Publicity Generated
