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Matthew Caruso
END360
Spring 2014
Professor Bitterman
University at Buffalo
Portfolio
TABLE OF CONTENTS
Module 1: Wayfinding 3-4
Module 2: Visualizing Data 5-6
Module 3: Worksheet 7-8
Module 4: Transit Oriented Development and
Complete Streets 9-10
Module 5: Communicating Evironmental
Design Concepts 11-12
2
Tim Hortons
3470 Main Street, Buffalo, New York
Wayfinding
Wayfinding encompasses all of the ways in
which people and animals orient themselves
in physical space and navigate from place to
place.
For project 1 my group had to analysis
the circulation around Tim Hortons on Main
Campus near University at Buffalo South
Campus. My team had to indentify site
boundaries, major and minor points of entry
egress.
My team also had to find primary,
second and tertiary nodes. As a team we also
analysized how people travel around the site
by walking, driving, or taking public
transportation.
Completed Spring 2014
Adobe Illustrator, Satellite Imagery
3
Walgreens
T-Mobile/
Texas Red Hots
Tim Hortons
Walgreens
4
Poverty
Erie County, New York
Visualizing Data
Infographics are graphic visual representations of
information, data or knowledge intended to present
complex information quickly and clearly.
For project two I had to research information from
the US Census that was related towards poverty within
Erie County.
I created pictograms to showed comparisons, relativity,
relationship, scale, and trends of both men and
women in poverty in Erie County, New York.
Completed Spring 2014
Adobe Illustrator, US Census Information
5
10%
29%
30%
31%
Less than High School Graduate
High School Graduate
Some College Associate’s Degree
Bachelor’s Degree or Higher
Population of Poverty within Erie County
14%
70%
6%
24%
65%
6%
29%
Married Couple Householders
Above Poverty Below Poverty
6
Cheektowaga
3470 Main Street, Buffalo, New York
Branding
Brands help us identify commodities-products,
places, and systems-form other similar
commodities. Brands cue emotional triggers to
encourage us to love or dislike a particular brand.
For project 3 my group had to come up with a brand
the Town of Cheektowaga and try to apply a
corporate style of branding for the area to create a
sense of place.
My team had to look up the history behind
Cheektowaga and try to incorporate certian features
that the define the area and try to identify a sense of
place.
Completed Spring 2014
Adobe Illustrator, Satellite Imagery
7
TOWN OF
CHEEKTOWAGA
C
TOWN OF
CCHEEKTOWAGA
TOWN
CCHEEK
TOWN
CCHEEKT
8
Buffalo
West Delavan Avenue and Main Street
Complete Streets
Complete Streets are streets designed for everyone. They
are designed and operated to enable safe access for all
user, including pedestrian, motorist, and transit riders of all
ages and abilities. Complete Streets make it easy to cross
the street, walk to shops, and bicycle to work. They allow
buses to run on time and make it safe for people to walk
to and from train station.
Project 4 was a two person group project. My team had to
Complete Street that change the approach to the intersection
West Delavan Avenue and Main Street.
My team had to analyze Complete Street policies and create
a design that when enable safe access for all users.
Completed Spring 2014
Adobe Illustrator, Satellite Imagery
9
MainStreet
DelavanAvenue
10
Freitag
135 Greene Street New York, N.Y.
Community Environmental Desgin Concepts
Freitag is a company that specializes in designed carry bags
from old truck, car, and bike parts. Freitag makes functional,
tough, and water-resistant bags that carry out their design from
using recyclable products.
Project 5 was an individual project was to design a scrim,
which is a very light textile made from cotton, for Freitag. This
project was to convey a design in a convincing fashion through
our drawing skills. The scrim had to cover the witdh of the
building’s facade, from the ground floor all the way to the top
of the sixth floor.
The idea of the scrim was to clear convey a concept, not just
to decorate the front of the building.
Completed Spring 2014
Adobe Illustrator, Adobe Photshop, Satellite Imagery
11
TGIFH
A
N
K
O
O
D
N
E
S
S
T
S
R
E
I
T
A
G
OPEN JUNE ‘14
F
R
E
I
T
A
G
2
0
1
4
12

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Matthew Caruso Portfolio

  • 1. Matthew Caruso END360 Spring 2014 Professor Bitterman University at Buffalo Portfolio
  • 2. TABLE OF CONTENTS Module 1: Wayfinding 3-4 Module 2: Visualizing Data 5-6 Module 3: Worksheet 7-8 Module 4: Transit Oriented Development and Complete Streets 9-10 Module 5: Communicating Evironmental Design Concepts 11-12 2
  • 3. Tim Hortons 3470 Main Street, Buffalo, New York Wayfinding Wayfinding encompasses all of the ways in which people and animals orient themselves in physical space and navigate from place to place. For project 1 my group had to analysis the circulation around Tim Hortons on Main Campus near University at Buffalo South Campus. My team had to indentify site boundaries, major and minor points of entry egress. My team also had to find primary, second and tertiary nodes. As a team we also analysized how people travel around the site by walking, driving, or taking public transportation. Completed Spring 2014 Adobe Illustrator, Satellite Imagery 3
  • 5. Poverty Erie County, New York Visualizing Data Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. For project two I had to research information from the US Census that was related towards poverty within Erie County. I created pictograms to showed comparisons, relativity, relationship, scale, and trends of both men and women in poverty in Erie County, New York. Completed Spring 2014 Adobe Illustrator, US Census Information 5
  • 6. 10% 29% 30% 31% Less than High School Graduate High School Graduate Some College Associate’s Degree Bachelor’s Degree or Higher Population of Poverty within Erie County 14% 70% 6% 24% 65% 6% 29% Married Couple Householders Above Poverty Below Poverty 6
  • 7. Cheektowaga 3470 Main Street, Buffalo, New York Branding Brands help us identify commodities-products, places, and systems-form other similar commodities. Brands cue emotional triggers to encourage us to love or dislike a particular brand. For project 3 my group had to come up with a brand the Town of Cheektowaga and try to apply a corporate style of branding for the area to create a sense of place. My team had to look up the history behind Cheektowaga and try to incorporate certian features that the define the area and try to identify a sense of place. Completed Spring 2014 Adobe Illustrator, Satellite Imagery 7
  • 9. Buffalo West Delavan Avenue and Main Street Complete Streets Complete Streets are streets designed for everyone. They are designed and operated to enable safe access for all user, including pedestrian, motorist, and transit riders of all ages and abilities. Complete Streets make it easy to cross the street, walk to shops, and bicycle to work. They allow buses to run on time and make it safe for people to walk to and from train station. Project 4 was a two person group project. My team had to Complete Street that change the approach to the intersection West Delavan Avenue and Main Street. My team had to analyze Complete Street policies and create a design that when enable safe access for all users. Completed Spring 2014 Adobe Illustrator, Satellite Imagery 9
  • 11. Freitag 135 Greene Street New York, N.Y. Community Environmental Desgin Concepts Freitag is a company that specializes in designed carry bags from old truck, car, and bike parts. Freitag makes functional, tough, and water-resistant bags that carry out their design from using recyclable products. Project 5 was an individual project was to design a scrim, which is a very light textile made from cotton, for Freitag. This project was to convey a design in a convincing fashion through our drawing skills. The scrim had to cover the witdh of the building’s facade, from the ground floor all the way to the top of the sixth floor. The idea of the scrim was to clear convey a concept, not just to decorate the front of the building. Completed Spring 2014 Adobe Illustrator, Adobe Photshop, Satellite Imagery 11