Project Ghost 24.02.11
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Engine\'s Battle of Big Thinking presentation entry. SHRM idea to change the way a business uses it\'s most important resource (video available: http://www.youtube.com/watch?v=I_C1B3769jE)
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Project Ghost 24.02.11
- 1. £1m per year
- 2. 10:1 ROI
- 3. All the small things
- 4. All the small things THINK SMALL
- 8. Opportunity #1 61% of revenue from Top 30 clients Remaining 39% from 500 SMALL clients <10% ~65% Multi-agency
- 10. THINK SMALL challenge THINK SMALL Non-managerial Engine staff increasing cross-pollination among our SMALL clients
- 12. Opt-in
- 13. 5%
- 14. 2 hrs/wk
- 15. Network Learn Generate ideas One-pagers Share Sell
- 16. 500 small clients 200 ideas per year 25 new projects 50 ghosts £1m additional revenue
- 17. For an equivalent time cost of just £100k 10:1 ROI
Editor's Notes
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- That was kind of relevant.... This isn't at all, it’s just a small dog
- This is about going from how everyone thinks ‘BIG’ to thinking small, new and different
- It’s not about being small minded it’s about changing your perspective........ This image certainly did just that - Earth from 4 billion miles away from voyager 1 taken 21 years ago
- Cross pollinate through the lower end of the hierarchy
- Here’s the challenge
- Solution: Strategic Human Resource Management for the smaller clients – Priorities lye with your home agency but your a presence within another agency
- Ghost Symposium