Social media has a greater impact on consumers than mass media according to usage statistics and consumer trust. Over 100 million Americans use Twitter and over 160 million use Facebook, spending 60 hours per month online. Consumers trust the opinions of friends and followers on social media at 90% but actively avoid television ads at 86%, showing social media influences consumers more than mass advertising.

1. Mass Vs. Social Media Matt Subrizi

2. Mass Vs. Social Media Matt Subrizi
#Do social media posts have
a greater impact on
consumers than mass media?

3. Mass Vs. Social Media Matt Subrizi
Twitter: 107.7 million U.S. users
Facebook: 163.2 million U.S. users
60 hours per month online

4. Mass Vs. Social Media Matt Subrizi
90% of Americans trust opinion of
friends and followers via social media.
86% actively avoid television ads.

5. Mass Vs. Social Media Matt Subrizi
http://www.diigo.com/user/mattbreeze11