The document provides suggestions for how student cooperative housing at Cornell can better involve alumni, such as by having the Alumni Affairs and Development office send communications to alumni lists on their behalf, programming events for alumni during Reunion Weekend and Homecoming, and creating a nostalgic social media presence using old photos. It also recommends houses develop a compelling social media or email message to share with alumni around Giving Day to fundraise if desired.

2. Alumni Involvement in the Co-ops
Some key points:
• Alumni Affairs and Development can send communications
to alumni lists on their behalf. Specifically, Co-Op Housing
outreach to Co-Op alumni.
• Reunion Weekend (June 9-12, 2016) and Homecoming
(September 23-24) are two great opportunities to program
for alumni on campus.

3. • Never underestimate the power of a social media
presence, especially to recapture the attention of young
alumni.
• Try creating a nostalgic draw for Co-Op alumni using
a poignant hashtag and old photos and articles about
cooperative housing at Cornell.

4. • If fundraising is a goal for the houses, students should put together a
compelling email or social media communication that can be shared
with alumni this month in connection with Giving Day.
• You mentioned all houses have gift accounts, if they are going to be
asking for money as a write-in option, make sure the accounts are
active.

5. Some questions they should be thinking
about are:
• How’s your alumni information? Alumni Affairs may
have more complete information than the houses, or
vice versa. Let’s work together so we can reach the
right people!
• What are some things you already do on a regular or
annual basis that you could
• extend to alumni?
• Do you already send newsletters?
• What are your goals in reaching alumni? Is it to
connect more people? Raise funds?
• Mentorship? Set attainable goals and a plan for each
semester.