Turn stats into stories with PR surveys and research

turning stats into stories
PR surveys Consumer research Infographics Branded content News copy writing

meet the family
(research, data, online panel)(news copy, news wire,
distribution)
(design, branding,
infographics)
(social media, digital insight)

qualitative
gather rich qualitative data
quantitative
online quantitative research
exposure
PR surveys for exposure
We have 100’s of thousands of double opt in, highly engaged panelists in the US and access to over 1 million worldwide

The study commissioned by comparison
website PayingTooMuch.com……
“There was a time when you were considered old or past it
as soon as you retired, but this age
has now got much later as we are leading healthier and
more active lives well into our 70’s”
A spokesman for PayingTooMuch.com……

We generate engaging content and news
stories that enable….
and spokesperson opportunities in line with your clients’ PR objectives
key messaging name checks site url
what we do

how we do it
We conduct custom online market research
Our journalists write finished news articles with client messages embedded
We assist with distribution to news outlets

our clients

We work with 80% of
PRWeek’s Top 150PR consultancies
we love agencies

we love agencies… and they love us!
We are happy to work under and fully respect an NDA

50years providing news
100+journalists, picture desk,
feature writers
The largest independent agency in Europe
SWNS write hard (non PR) news copy every day…
often breaking big stories

National and international news desks call us each day for our stories.
These are fully written news pieces (not press releases) which are ready to go
via our news wire.
Our news wire system (copywriter) is in all the world’s leading news rooms and
makes receiving copy from us instant and pain free.
news specialists

We are the largest contributor of copy to the MailOnline
monthly UVs daily UVs
23,327,000 1,829,000
31,390,000 2,647,000
44,749,000 5,750,000
55,128,000 6,433,000
exposure

why pr surveys
Our PR surveys are specifically designed to create content, increase
brand awareness and generate positive exposure
PR surveys and survey-led news stories not only help brands engage and
interact with their own customer base, but they also help to reach a
wide and diverse audience

brief brainstorm write survey run survey
analysis write copy sign-off distribution
the process

Print circulation:
6.9 million
Daily Mail: 1.8 million
The Sun: 2.25 million
Daily Express: 530,000
Daily Mirror: 1 million
Daily Star: 547,000
Metro: 756,000
Online reach:
est. 281 million
MailOnline, Metro.co.uk
Yahoo.com,Express.co.uk
dailystar.co.uk, Netmums
“A cup of tea, good internet connection and a trustworthy best friend have been
hailed as the bare necessities of life…”
case study - disney

Print circulation: 2.2
million
TheTimes: 391,000
Daily Mail: 1.8 million +
Online reach:
86.7million
MailOnline, MSN.com,
AOL.co.uk,Opodo.co.uk,
TheSun.co.uk,
Telegraph.co.uk,
Cheapflights.co.uk,
USAUKonline
“Millions of holidaymakers book trips to sun-drenched foreign destinations, but
have no idea where they are on the map…”
case study – british airways

Print circulation:
1.3 million
TheTimes: 391,000
Online reach:
est. 12.9 million
MailOnline, Mirror.co.uk,
Times.co.uk,Visual.ly,
loveinfographics.com…
“Millions of workers are not taking days of their annual leave because they are too worried about
losing their jobs or looking bad in front of their boss to take the time off…”
case study – hilton

Print circulation:
3.1 million
MSN, MailOnline,
Telegraph.co.uk,
express.co.uk,
paperblog.com, bt.com,
cosmopolitan.co.uk...
Online reach:
est. 25.7 million
MSN, MailOnline,
Telegraph.co.uk,
express.co.uk,
paperblog.com, bt.com,
cosmopolitan.co.uk...
“Audrey Hepburn’s beehive, Elvis Presley’s quiff and Jennifer Aniston’s ‘Rachel’ cut
have been named the most iconic hairstyles in history…”
case study – toni & guy

Print circulation:
6.5 million
Daily Mail: 1.8 million +
The Sun: 2.25 million
Daily Express: 530,000
Daily Star: 547,000 & Times:
391,000
Online reach:
est. 15.9 million
MailOnline, Mirror.co.uk,
Telegraph.co.uk,
Express.co.uk, iafrica.com,
Dailyrecord.co.uk,
femalefirst.co.uk
“Men finally grow up at the age of 43 – a full eleven years after women ‘mature’, it has been
revealed…”
case study – nickelodeon

“72Point is fast and efficient with a quick turn-around on
ideas and news copy, making them our first choice when
planning a survey campaign to generate national news
coverage”
Philips
nice words

Thank you

research rates
price list 2014
clients
500 1000 2000 3000
$344 $430 $688 $860
$688 $860 $1,376 $1,720
$1,032 $1,290 $2,064 $2,580
$1,376 $1,720 $2,752 $3,440
$2,150 $2,580 $3,526 $4,816
$2,580 $3,010 $3,956 $5,246
$3,010 $3,440 $4,500 $5,676
$3,440 $3,870 $4,816 $6,106
$3,870 $4,300 $5,246 $6,536
$4,300 $4,730 $5,676 $6,966
respondents
• Access to a panel of 1000s of US
consumers
• Assistance with survey design and
quality checks
• Survey design and scripting
• Standard gender,age,region
breakdowns
we of er:
give us a call
Contact our team to
f nd out more about our
services,or to request
a quote.
newyork@72point.us
call (646) 722-2676
www.72point.us
we’re proud to be
working with
questions
1
2
3
4
5-9
10-14
15-19
20-24
25-29
30-34
Insight and exposure
Our research solutions have guided strategy,increased exposure and
developed insights for hundreds of brands and agencies.
Optional extras:
Grid questions +$350 each
Photos +$90 each
Graphs/ charts +$90 each
Additional segmentations/ splits
+$350 each
Infographics +$1650
“Fast and ef cient with a quick
turn-around…making them our
f rst choice when planning a
survey campaign”
Philips

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