It is easy to focus on one approach to your business. Since you have so many different responsibilities, you most likely have your attention split in so many different directions that you may not even realize that you are only looking at one approach to your business.

2. Strategic and Tactical
Approaches to Your Business
Are Equally Important

3. It is easy to focus on one approach to your business. Since you have so many different
responsibilities, you most likely have your attention split in so many different
directions that you may not even realize that you are only looking at one approach to
your business. However, you must make sure that you are looking at both the
strategic and tactical areas of your company.
The first thing you need to do is make sure that you understand what each of these
approaches mean. Strategic refers to what your business need to operate properly
now and in the future. Strategic also has to do with understanding why your
business needs certain things. On the other hand, tactical has to do with how things
will work for your business, or how things will be handled within your business.
How does the strategic approach actually work within your business? First, a strategic
approach will help you, your employees, and your customers understand why your
company is in operation, why certain things are handled in the way they are, and
why your company offers what they do.

4. In addition, strategic planning will have to do with the future of your business. You
will need to map out what you expect from your business in the next month, year,
and five years.
How does the tactical approach have to do with your business? This has to do with
exactly what happens to your business each day. Think of it as the day-to-day
operations of your business. This is important because you need to have an idea of
how each thing is handled so that you can determine if your business is operating at
optimum capacity.
Tactical planning will have to do with everything from what each employee's job
responsibilities are all the way to who is responsible for cleaning the bathrooms each
day.

5. You cannot put too much emphasis on one without the other. If you neglect either
approach, then the other approach will begin to breakdown. Both tactical and
strategic planning goes hand in hand. In order for your business to operate
successfully, you r have to place importance on both.
At this moment, you need to stop and evaluate how you are approaching your
business. You will need to ask yourself questions. Are you considering each
approach evenly? Have you neglected one approach in the business of day-to-day
work? What can you do to balance out the problem?
It is never too late in business operation to work on keeping a balance between tactical
and strategic approaches to your company.

6. Once you get everything into balance, you will
quickly see that it is a big asset to your
business.