The document outlines a training plan to avoid HIPAA violations like those that occurred at UCLA Hospital. It proposes launching an Ethics Code team of diverse staff who meet monthly to ensure compliance and address issues. All new hires would attend an orientation reviewing ethics policies and complete paperwork. Ongoing monthly trainings would use web 2.0 tools like VoiceThread, Articulate, and SlideShare to provide convenient mobile learning. Exams after each session would ensure understanding, and ideas/concerns could be shared anonymously. The goal is zero tolerance for noncompliance through continued education of all staff.

1. Reading the report: Over 120 UCLA Hospital Staff Saw Celebrity Health Records article,
what training could you as a manager put into place to avoid this situation? Present your
training idea using any web 2.0 tools.
In reading the Fox News article one can clearly see the HIPPA violation that was made.
There was a direct violation of privacy in the workplace. As referenced by Wolper,
previous generations in healthcare didn’t have to worry about electronic medical records
(EMR’s) being viewed, thus violating HIPPA confidentiality. The California Department
of Public Health along with the chief executive of the UCLA Health System must ensure
that patient confidentiality is protected at all times.
It is incredibly important that all healthcare organizations ensure that appropriate
prescreening, background checks, and new hire training/orientation(s) take place to
ensure that internal violations do not take place. The reputation and the vitality of the
organization depend on it. Legally organizations must properly train all employees to
ensure they understand all policies and procedures as well as where to go and who to
contact in regard to any/all organizational violations.
In regard to properly training all healthcare employees one must utilize the following
Ethical Code of Conduct and Compliance:
All new hires will attend a mandatory new hire orientation where they will complete all
new hire paperwork thus being provided an extensive overview of the Ethical Code of
Conduct as well as web 2.0 tools. Employees must also understand that The Ethical Code
of Conduct includes federal as well as state government regulations and policies.

2. UCLA Hospital Staff will launch a Code of Ethics team to ensure that all staff
members are following both internal as well as state mandated policies. The ethical team
will be made up of staff members at various levels and in various positions. This gives
the organization the best view into what is really going on within the organization. The
team will meet monthly to discuss things that are going on, changes that may need to be
made, as well as any issues that may have arose within the last quarter. They will
maintain communication through phone/email when and if any issues arise.
There are many ways that staff members can voice their concerns and/or ideas:
1. Meet w/team member; anonymously, via email and/or phone call
2. Phone call
3. Email
Another critical factor in achieving success within the Ethical Code of Conduct
would be to ensure that there is ongoing and continual training given to all staff members
at every level. An educated staff is a strong staff, one that will remain cognizant of what
is going on within their organization along with changes that need to be made.
Training within the organization will take place monthly. There are a variety of
trainings and seminars that will take place. Staff members will be notified of options so
that they are able to ensure there is something that works for their schedule. The use of
web 2.0 tools such as Voice Thread, which allows on-line workshops, lectures, and quick
updates, Articulate, which will allow for mobile courses and e-learning tools, and
Slideshare, which will allow for PowerPoint presentations & slideshows thus making
training easier & more convenient fitting into all staff schedules.
After each seminar/training there will be a brief exam to ensure that the Staff
member(s) understood the subject matter. All mandatory seminars and trainings are paid
and required. Please note that seminars and trainings involving Ethical Code of Conduct
training do not count towards CEU'S. Although some may see this as an additional
monetary cost to the organization, in the long run this could save the organization from
closing their doors due to malpractice lawsuits.
Staff members are encouraged to share their ideas as well as voice any concerns
that they may have. It is the opinion of the staff members that there are various points of
view at every level. In order to remain cohesive and ethically sound, the staff must
continue to work together to achieve this goal.

3. Non-negotiable policies and procedures:
-Adhere strictly to HIPPA guidelines & Policies. Thus protecting privacy
-Truly provide patient centered care
-Maintaining professional yet compassionate physician/patient relationship
-Provide personalized service to customer/patient
-Work Safety remains a top priority (OSHA)
-When in doubt contact appropriate individual
-Promote a positive/healthy work environment
-No Tolerance Policy: bribes, kickbacks, inappropriate referrals
-Stay away from conflicts of interest
-ALL antitrust laws must be followed
Treat ALL those associated with UCLA Hospital in an Ethical Manner
-Colleagues
-Patients/Consumers
-Local Community
-Medical suppliers
*Goal: ZERO TOLERANCE
References:
Fox News. (2008). Report Over 120 UCLA hospital staff saw celebrity health records.
Retrieved from http://www.foxnews.com/story/0,2933,398784,00.html
http://www.articulate.com: Retrieved February 17, 2014.
http://www.slideshare.net:Retrieved February 17, 2014.

4. http://voicethread.com/#home. Retrieved February 17, 2014.
Kongstvedt, P.R. (2007). Essentials of managed health care (5th ed.). MA: Jones and
Bartlett Publishers. ISBN: 139780763739836.
Pozgar, G. D. (2012). Legal aspects of health care administration (11th ed.). Sudbury,
Massachusetts: Jones & Bartlett Publishers.
Wolper, L.F. (2011). Health care administration: Managing organized delivery
systems (5th ed.). Boston: Jones and Bartlett.