Interview with: Shane Paulson,
Board-Certified Exercise Physiolo-
gist and Chief Executive Officer,
PhysioLogic Human Perf...
marcus evans Summits deliver
peer-to-peer information on
strategic matters, professional
t r e n d s a n d b r e a k t h r...
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How LTC Facilities Could Capitalize on their Wellness Program - Shane Paulson, PhysioLogic Human Performance Systems LLC

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Shane Paulson of PhysioLogic Human Performance Systems LLC, a solution provider at the marcus evans Long-Term Care CXO Summit Spring 2015, on how LTC facilities can boost revenue through their wellness program.
Interview with: Shane Paulson, Board-Certified Exercise Physiologist and Chief Executive Officer, PhysioLogic Human Performance Systems LLC

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How LTC Facilities Could Capitalize on their Wellness Program - Shane Paulson, PhysioLogic Human Performance Systems LLC

  1. 1. Interview with: Shane Paulson, Board-Certified Exercise Physiolo- gist and Chief Executive Officer, PhysioLogic Human Performance Systems LLC “Looking at wellness as a revenue source is a shift from how most long- term care (LTC) facilities look at providing exercise,” says Shane Paulson, Board-Certified Exercise Physiologist and Chief Executive Officer, PhysioLogic Human Performance Systems LLC. “Wellness” has become an industry buzzword, but most facilities are simply providing access to an exercise room or class, which does not necessarily result in physiological benefits or an improvement in residents’ quality of life. There is so much more that can be done to generate revenue, he adds. PhysioLogic Human Performance Systems LLC will be present at the marcus evans Long-Term Care CXO Summit Spring 2015. What is missing in the LTC industry today? What could be done better? What is missing is a more preventative and proactive approach to maintaining functional capacity. Many people think that age itself causes the problems that older adults traditionally face, but weakness is not caused by age. Weakness is a normal physiological adaptation to a lack of exertion. In the Therapy model, we see improvement and subsequent decline if exertions are not maintained after discharge. Individuals have to utilize their strength, flexibility and endurance on a daily basis in order to maintain function! This is more than having a few treadmills and strength equipment or a few exercise classes. We’ve developed programs, staff training and tools that work in every level of that care continuum. Residents need access to safe, effective and efficient exercise. Facility staff need training and support. Both need outcomes to better understand what is being gained or lost. Our database management tool, for example, involves a very specific and more sensitive assessment process than what is traditionally available. We organize all of the test data to keep track of how individuals progress, how their body reacts to stimuli or lack thereof. Standardized outcomes help with adherence to exercise, motivating people to start and maintain healthy exercise routines. We call this more scientific approach to wellness, exercise physiology. Most facilities are lacking outcome-based, person-focused, revenue driven continuum programming. Even existing wellness programs can be improved and we guarantee it. Could this increased focus on wellness help generate revenue? Why does it make financial sense to do this? We know the LTC industry is about taking care of people, but a facility must generate enough revenue to stay open. This is when it becomes about the money! Many facility directors think that to generate revenue they need a new exercise center with equipment and a pool, but these are not requirements for effective programs and revenue production. There is another side to this, which involves educating and supporting individuals of all function levels throughout the care continuum. The facility can charge more if it is providing more service. Our systems maximize participation and adherence so we help more individuals achieve better wellness while creating the sustaining financial resources for the facility. Let us look at some direct and indirect revenue possibilities. We help skilled nursing care facilities increase restorative reimbursement. In the average 100 census facility, the reimbursement increase is USD 7,000 per month. Reducing costs by reducing the incidence of falls, incontinence and worker’s compensation costs due to back injuries in staff are a few examples of indirect revenue or cost savings. In AL/IL facilities, the programs generate direct revenue while helping residents maintain functional capacity which translates to longer length-of-stay as an indirect revenue benefit. Home Health Agencies can use our systems in reimbursable ways, and outreach and employee wellness programs can create direct and indirect financial benefits. What we have developed and what we are doing is new to the LTC industry. We have taken Wellness to the next level. We have helped single facilities and large multi-facility organizations, and we are so confident we can help everyone, we actually guarantee it. Even the act of learning more makes financial sense! The facility can charge more if it is providing more service How LTC Facilities Could Capitalize on their Wellness Program
  2. 2. marcus evans Summits deliver peer-to-peer information on strategic matters, professional t r e n d s a n d b r e a k t h r o u g h innovations. Please note that the Summit is a closed business event and the number of participants strictly limited. About the Long-Term Care CXO Summit Spring 2015 The Long-Term Care CXO Summit is the premium forum bringing senior level executives and solution providers together. The Summit offers an intimate environment for a focused discussion of key new drivers shaping the long-term care industry. www.longtermcaresummit.com Contact Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division Tel: + 357 22 849 313 Email: press@marcusevanscy.com For more information please send an email to info@marcusevanscy.com All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.com About PhysioLogic Human Performance Systems LLC PhysioLogic HPS is an Exercise Physiology company that provides programs, services and consultation to clients interested in developing or implementing world-class revenue producing wellness programs. Mission: Provide comprehensive, outcome-based exercise and wellness programming in a systematic, standardized and professional manner. Vision: Establish and perpetuate the “Proactive Health Model” that parallels the Medical Treatment Model and provides true disease control and prevention through the artful practice of Exercise Physiology. www.bestage.co About marcus evans Summits marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, case studies, roundtables and one-on-one business meetings. For more information, please visit: www.marcusevans.com Upcoming Events National Healthcare CFO Summit - www.nhcfosummit.com National Healthcare CNO Summit - www.nhcnosummit.com National Healthcare CXO Summit - www.nhcxosummit.com To view the web version of this interview, please click here: www.longtermcaresummit.com/ShanePaulson

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