Presentation skills

© 2016 Marval Software Limited www.marval.co.uk E:info@marval.co.uk
Presentation Skills

Objectives
By the end of this slide set you will:
Understand the ingredients of an effective
presentation
Know how to put a good presentation together
Have identified your personal beliefs and perceptions
and know how to manage them
Understand your own personal ‘style’
Have acquired valuable tips and hints for successful
presentations

Why do I need Presentation skills?
They are of utmost importance for
Sales reps
Team
leaders
Customer
facing
Managers

The purpose of a presentation
Get across information and ideas that stick
in the audience's minds
Influence the audience positively
As the presenter, it is down to you to make
sure your message stands out
from the rest
FOR THE RIGHT REASONS

You can be as good as you wish to be
The art of giving interesting, memorable
and relevant presentations can be learnt
The skills required can be practiced and
honed
“We are what we continually do.
Excellence then is not an act but a habit”
Aristotle

A successful communication
Definition:
‘A successful communication is one which
modifies the behaviour of the audience so
that they do something in your favour that
they would not have done had you not
spoken to them.’
- Khalid Aziz

Just some of our worries
1. I am not a good communicator
2. I’ve never done this before
3. I don’t ‘sell’ very well in public
4. The audience are all senior to me
5. The audience will be resistant to what I’m saying
6. I might make a fool of myself
7. I’ll forget what I am saying
8. They might ignore me
What else?

TWO very important facts
These ‘worries’ are YOUR
perceptions and beliefs.
They may feel very real to you
but are probably far from the
truth.

Types of presentations
Information giving
Persuasive
Motivational
Entertaining

Popular presentation styles
Impromptu
Verbatim
Memorised speaking
Extemporised speaking

Step 1 - Who is your audience?
What are their needs?
What do they know about your topic?
What do they do?
What kind of people are they?

Step 1 cont’d
The brain works VERY fast:
It processes words at 500 wpm
Talking speed – 120 wpm approx
80% of the time, audience may not be
listening to us – unless relevant and
interesting to them
 ‘Talk to me about me’

Barriers to overcome
Listeners may not
Hear
Understand
Listeners may
Understand but not accept

Step 2 – why are you speaking?
Main objective?
What is the key thing they need from you?
Review
Key objective for presentation
Clearly stated and understood?
More than one objective – what is key, what
could be removed if needed?

Step 3 – what are you going to say?
Use a mind map to identify all possible
ideas
Main idea
2nd idea
3rd idea
4th idea
5th idea

Step 3 cont’d
Research is essential
Address the audience’s
needs, not yours

Step 4 – structuring your presentation
Tell them what you’re going to tell them
(Introduction)
Tell them
(Main body)
Tell them what you’ve told them
(Conclusion/summary)

Introduction
Get their attention
No apologetic attitude
Act confident
Introduce yourself
Will you be worth listening to?
Will you surprise them?
Create expectation, anticipation, interest

The benefits
You’ve addressed the ‘What’s in it for me?’
need
You’ve told them the advantages

Credibility
Why listen to you?
Qualification to speak?
Expertise?
Practical knowledge?
Give them faith in you as knowledgeable
Be believable

Direction
Tell them
Content
Different sections and how they link together
Timing
Questions statement (e.g.during/after)
Admin details

Main body
 Hard work required here
Be concise
Verbal signposts
No jargon
Maintain their interest
Make effective use of your slides
Leave some room in your presentation for
questions

Preparation
Write it out
Positive language
Concise
Word smithing
No jargon
Descriptive phrases
Link to real life examples
Repetition can help (be careful here)
Right words for the audience
Keep sight of your objectives

Editing
Strip out anything that is waffle or not to
the point
Allow for pauses in your timing
Use words that suit you
Use the END formula:
Essential
Necessary
Desirable

Further considerations
Visual aids
Equipment
Guidelines
Supporting documentation
Audience participation
Note cards

Practice and performance
Personal impact
Voice
Body language
‘It’s not what you say but how you say it.’

Practice …
Timings
Pauses
Smiling
Change non-’you’ words/phrases
With slides and any props
Allow for any needed feedback
Keep to your timings

Some things to think about
1. Where will you be giving you
presentation?
2. Stage, lectern, table, nothing?
3. Where will your audience be?
4. What technology is available?

Your presentation style
What impression do you want to create?
How will you do it?
What style will suit your audience?
What is your natural style – can you adapt to
suit?
Pacing
Visual aids – asset or distraction?
Risks – can you take any?
Will it be memorable?

Personal impact
First impressions are lasting impressions
Body language
Voice
Audibility
Posture
Notes
Nerves
Acting - ok in moderation, but being yourself is a
winner

Conclusion
Finish with a BANG not a whimper
Mention your objective again here
Calls to action
Say ‘thank you’!

About Marval
Marval offers a
customer-centric
approach to IT service
management (ITSM),
encompassing ITSM
software, consultancy
and education
People
TechnologyProcess

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