ITAM Review Aspera New York Tools Day

1. Playing SAM Smarter
Christof Beaupoil, Co-founder and President
Aspera Technologies
Advanced License Optimization by Aspera

2. Your Coach:
Christof Beaupoil
Who am I?
I co-founded Aspera in 2000.
I have over 15 years of experience in the
SAM industry.
I’ve implemented and consulted on over
60 license management projects at
globally operating organizations.
I am a multi-culti: I speak German,
English and Spanish fluently. Óle!

3. Introducing Aspera
Facts & Figures
120Employees
worldwide
>70%
Growth
2000
Year founded
3founders still
leading the
company
Only
SKU-catalog
maintained
100% in-house
Average
customer size
40,000
clients
All

4. Quick Poll
How many of you have heard of
“Software License Optimization”?
Please Raise Your Hand

5. Goal of SLO
Software License Optimization
SLO documents and reconciles software usage
and installations with the available licenses
and entitlements to ensure compliance.

6. Software License Optimization
SLO Cornerstones
Usage
Demand for licenses
Reconciliation
Purchases
Licenses &
entitlements
Reporting
Infrastructure
Normalization

7. Software License Optimization
So far, a familiar game.

8. Someone Smart Once Said…
“You have to
learn the rules of
the game. And
then you have
to play better
than anyone
else.”
Albert Einstein

9. Advanced License Optimization (ALO)
Now, Play Smarter.
Advanced License Optimization
Extends SLO (the rules of the game),
revealing the ideal infrastructure and
the most cost-effective license to cover the
demand, always taking the current license
& entitlement inventory into account
at all times. Also in dynamic data center
and virtual environments.

10. ALO Cornerstones
Advanced License Optimization
Simulate infrastructure
Optimize the demand
for licenses
Optimize compliance
Smarter procurement
decisions
Deploy the most cost-
effective license
Optimize
infrastructure
Achieve hard savings
(not just cost avoidance)

11. Advanced License Optimization
The Game Plan

12. Advanced License Optimization
Example: MS SQL Server

13. Advanced License Optimization
Play 1: MS SQL Server
- 76%
- $170,000
Not in inventory!
- 59%
- $42,000
100%
Direct comparison of licensing models:

14. Advanced License Optimization
Could you do that manually?

15. Advanced License Optimization
Let’s See…

16. Keep the Big Picture in Mind
Optimization is a Process

17. Compliance & ALO
Installed: MS SQL Server 2008 R2
License Inventory: 24 Standard and 12 Datacenter Editions
Your Server Topologies:
Another Example
The Game:
vS1 vS2
Cluster
SQL 2008 R2 SQL 2008 R2
STD 2008 STD 2008
vS27
SQL 2008 R2
STD 2008
…vS1 vS2
Server
2 CPUs
SQL 2008 R2 SQL 2008 R2
vS25
SQL 2008 R2
…
Server
4 CPUs
Server
6 CPUs
DC 2008
DC 2008

18. DC 2008
DC 2008
DC 2008
DC 2008
Compliance & ALO
Play 2
Product Demand Licenses Compliance Position Compliance Value
Standard 54 24 -30 -$195,000
Datacenter 2 12 +10 +$555,000
vS1 vS2
Cluster
SQL 2008 R2 SQL 2008 R2
STD 2008 STD 2008
vS27
SQL 2008 R2
STD 2008
…vS1 vS2
Server
2 CPUs
SQL 2008 R2 SQL 2008 R2
vS25
SQL 2008 R2
…
Server
4 CPUs
Server
6 CPUs
DC 2008
DC 2008
Advanced License Optimization
Standard 0 24 +24 +$156,000
Datacenter 12 12 0 $0
DC 2008
DC 2008
DC 2008
DC 2008
DC 2008
DC 2008

19. -600000 -450000 -300000 -150000 0 150000 300000 450000 600000
Better Compliance with ALO
Hard Savings (Not Just Cost Avoidance)
$555,000
$156,000
$195,000
$399,000
SLO
ALO
Cost avoidance
Amount of Under-licensing Amount of Over-spend
$195,000
Hard savings

20. ALO: Smarter Way to Play SAM
Lower Risk and Lower Costs

21. Questions?
The Floor is Now Open
Christof Beaupoil
Phone: +1 617-307-7733
Email: beaupoil@aspera.com
Aspera Technologies Inc. – 119 Braintree Street, Suite 602 – Boston, MA 02134 – www.aspera.com
Homepage: www.aspera.com
LinkedIn: www.linkedin.com/company/aspera
Facebook: www.facebook.com/AsperaTech
Twitter: twitter.com/asperatech