The largest 250 retailers in Australia compared to their peers in Europe and Southeast Asia.

1. 1
THE RetailX AUSTRALIA TOP250:
A PERFORMANCE INDEX ranking the largest
250 retailers in Australia according to their
performance in six ‘dimensions’ of retailcraft
TODAY’S PRESENTATION:
The Top250’s geographic distribution,
localisation, composition (multichannel vs
online-only), and their similarities and differences
to the UK, Europe and Asean Top500s
All research reports are free to retail
members of internetretailing.net/rxau
The state of ecommerce and multichannel retail in Australia
Photo by Andrew Sutherland/Flickr
Photo by Jay Miller/Flickr
Photo by Bernard Spragg/Flickr Photo by Melanie Hughes/Flickr
Photo by Tibor Kovacs/Flickr
Photo by Governor Macquarie/Flickr
Photo by Citygreen Systems/Flickr
retailx.net

2. 2018
2
RetailX
R e s e a r c h , a n a l y s i s a n d i n s i g h t i n t o t h e p e r f o r m a n c e o f t h e
w o r l d ’s b e s t e c o m m e r c e a n d m u l t i c h a n n e l r e t a i l e r s . P u b l i s h e d
b y I n t e r n e t R e t a i l i n g , R e t a i l X a l s o h o s t s s m a l l s c a l e e v e n t s f o r
r e t a i l l e a d e r s t o m e e t a n d d i s c u s s t h e r e s e a r c h .
r e t a i l x . n e t
InternetRetailing
M e d i a a n d p u b l i s h i n g c o m p a n y a n d t h e e x c l u s i v e p u b l i s h i n g
p a r t n e r o f R e t a i l X . I n t e r n e t R e t a i l i n g M a g a z i n e , To p 5 0 0
r e p o r t s a n d d a i l y a n a l y s i s a n d i n s i g h t .
i n t e r n e t r e t a i l i n g . n e t / s u b s c r i b e
M a r t i n S h a w
Head of Research, RetailX & InternetRetailing
@etail
@etail_martin
@RetailX

3. 2018
3
TODAY’S QUESTION
R e t a i l X T o p 2 5 0
•A U 2 5 0 o v e r v i e w
•T h e “ F o o t p r i n t ”
•P e r f o r m a n c e A s s e s s m e n t
•To p 5 0
•A m a z o n & a M a r k e t o f
G i a n t s
•C o n t i n u i n g r e s e a r c h
How do the AU250
compare to the
largest retailers in
other markets?

4. 2018
4
RETAILX AUSTRALIA TOP250
A B O U T T H E
L A R G E S T 2 5 0
T h e b i g g e s t r e t a i l e r s
i n A u s t r a l i a
P E R F O R M A N C E
I d e n t i f y i n g b e s t p r a c t i c e ,
w h i c h c o m p a n i e s d o i t , a n d
h o w t o e m u l a t e t h e m
D I M E N S I O N S
S t r a t e g y & I n n o v a t i o n ,
C u s t o m e r E x p e r i e n c e ,
O p e r a t i o n s & L o g i s t i c s ,
M e r c h a n d i s i n g , a n d
M o b i l e & C r o s s - c h a n n e l
C O M PA R I S O N
T h e m e t r i c s a r e s h a r e d w i t h
I n t e r n e t R e t a i l i n g ’s U K
To p 5 0 0 , E u r o p e To p 5 0 0 , a n d
A s e a n To p 5 0 0
Photo by Bernard Spragg/Flickr

5. 2018
5
‘FOOTPRINT’ REPORT
R e t a i l X A u s t r a l i a T o p 2 5 0
T h e s t a r t i n g p o i n t , b l e n d i n g s e v e r a l m e t r i c s i n t h e f o l l o w i n g a r e a s t o i d e n t i f y t h e
l a r g e s t r e t a i l e r s a c c o r d i n g t o t h e i r A u s t r a l i a n o p e r a t i o n s
Ranging from:
<1.5m to billions of dollars of
annual retail sales
R E V E N U E
Ranging from:
17,000 to 32m unique visits, and
444,000 to 560m page views per annum
W E B T R A F I C
Ranging from:
0 to >1,000
P H Y S I C A L S T O R E S

6. 2018
6
H e r m a n M e l v i l l e
Adairs Coles Harvey Norman Mimco Seed Heritage
Amart Furniture Cotton On Jay Jays MSY Sportscraft
Apple Country Road Jaycar Electronics Myer Sportsgirl
The Athlete's Foot Crossroads JB Hi-Fi Nike Spotlight
Autograph Fashion Dan Murphy's Jeans West Officeworks Strandbags
Best & Less David Jones Just Jeans
Priceline
Pharmacy
Supercheap Auto
Big W EB Games Kathmandu Rebel Suzanne Grae
Bras N Things Fantastic Furniture Katies Rivers Target
Cash Converters Forever New Michael Hill Rockmans Witchery
Chemist Warehouse The Good Guys Millers Samsung Woolworths
Largest 50
If you’d like to ensure a company you are interested in is tracked, fill out the form at http://etail.li/trackme.

7. 2018
7
H e r m a n M e l v i l l e
Adidas The Body Shop House Nine West Ssense
AliExpress Centre Com HP Noni B Sunglass Hut
Amazon Cue Hype Pillow Talk Supré
Anaconda
Digital Camera
Warehouse
The Iconic Platypus Shoes Topshop
Appliances Online Dotti Kmart Portmans Total Tools
Autobarn Factorie Kookaï Prouds The Jewellers Trenery
Baby Bunting Freedom Lincraft Roger David Umart
Bed Bath N' Table General Pants Co. Lorna Jane Saba Uniqlo
Betta Godfreys Microsoft Sanity Wittner
Bing Lee Harris Scarfe Mitre 10 Snooze 99 Bikes
Largest 100
If you’d like to ensure a company you are interested in is tracked, fill out the form at http://etail.li/trackme.

8. 2018
8
MULTICHANNEL
VS ONLINE-ONLY
•One in five of the Australia Top250 only trades online
•Compared to:
•One in four of the UK Top500
•One in ten of the Europe (Single Market) Top500
R e t a i l X A u s t r a l i a T o p 2 5 0
Online-only Retailers as a
Fraction of the Top250
82%
18%

9. 2018
9
STATE OVERVIEW:
Population
R e t a i l X A u s t r a l i a T o p 2 5 0
R e l a t i v e p o p u l a t i o n s h o w n h e r e f o r c o m p a r i s o n
w i t h t h e c h a r t i n t h e f o l l o w i n g s l i d e

10. 2018
10
AU250 STORES
PER CAPITA
R e t a i l X A u s t r a l i a T o p 2 5 0
T h e d i s t r i b u t i o n o f t h e p h y s i c a l s t o r e s
o f t h e To p 2 5 0 , r e l a t i v e t o t h e
p o p u l a t i o n o f t h e s t a t e

11. 2018
11
MARKETPLACES
IN AUSTRALIA
•Just 4% of the AU250 are marketplaces but they receive a disproportionate
amount of web traffic
•Our research in Europe and Southeast Asia suggests that these
marketplaces are not as dominant in Australia as they are in other markets
R e t a i l X A u s t r a l i a T o p 2 5 0

12. 2018
12
Other
43%
John Lewis
2%
Tesco
2%
Argos
3%
eBay
23%
Amazon
28%
Share of unique website visits
Amazon 28%
eBay 23%
Argos 2%
Tesco 2%
John Lewis 2%
Source: Hitwise and SimilarWeb
UK ECOMMERCE
I n t e r n e t R e t a i l i n g T o p 5 0 0
O n l i n e m a r k e t s h a r e , m e a s u r i n g v i s i t s a n d a n d p a g e v i e w s t o
To p 5 0 0 w e b s i t e s b y U K - b a s e d c o n s u m e r s
See internetretailing.net/iruk for more
analysis on this region’s ecommerce
and multichannel retailers

13. 2018
13
Other
47%
Bild Shop
2%
AliExpress
4%
Allegro
4%
eBay
18%
Amazon
25%
Share of unique website visits
Amazon 25%
eBay 18%
Allegro 4%
AliExpress 4%
Bild Shop 2%
Source: Hitwise and SimilarWeb
EUROPEAN ECOMMERCE
I n t e r n e t R e t a i l i n g T o p 5 0 0
O n l i n e m a r k e t s h a r e , m e a s u r i n g v i s i t s a n d a n d p a g e v i e w s t o
To p 5 0 0 w e b s i t e s b y E E A - b a s e d c o n s u m e r s
See internetretailing.net/ireu for more
analysis on this region’s ecommerce
and multichannel retailers

14. 2018
14
ASEAN ECOMMERCE
R e t a i l X T o p 5 0 0
O n l i n e m a r k e t s h a r e , m e a s u r i n g v i s i t s a n d a n d p a g e v i e w s t o
To p 5 0 0 w e b s i t e s b y A S E A N - b a s e d c o n s u m e r s
Other
40%
Taobao
2%
Elevenia
2%
AliExpress
3%
Blibli
3%
eBay
3%
Bukalapak
3%
Shopee
5%
Tokopedia
6%
Amazon
6%
Lazada
27%
Share of unique website visits
Lazada 27%
Amazon 6%
Tokopedia 6%
Shopee 5%
Bukalapak 3%
eBay 3%
Blibli 3%
AliExpress 3%
Elevenia 2%
Taobao 2%
Source: SimilarWeb

15. 2018
15
Other
63%
Kogan.com
3%
JB Hi-Fi
3%
Amazon
7%
eBay
24%
Share of unique website visits
eBay 24%
Amazon 7%
JB Hi-Fi 3%
Kogan.com 3%
Source: Hitwise and SimilarWeb
AUSTRALIAN ECOMMERCE
R e t a i l X T o p 2 5 0
O n l i n e m a r k e t s h a r e , m e a s u r i n g v i s i t s a n d a n d p a g e v i e w s t o
To p 2 5 0 w e b s i t e s b y A u s t r a l i a - b a s e d c o n s u m e r s
See internetretailing.net/rxau for more
analysis on this region’s ecommerce
and multichannel retailers

16. 2018
16
BACK TO THE QUESTION
R e t a i l X T o p 2 5 0
How do the AU250
compare to the
largest retailers in
other markets?

17. 2018
17
Logistics: Aus vs Europe
• Amazon’s standard delivery time frames and costs are not outside
of current market expectations in Australia
• European retailers generally deliver goods faster and cheaper
than AU250 – even when only comparing metropolitan areas
• Delivery in Australia is also not homogenous
R e t a i l X T o p 2 5 0

18. 2018
18
Standard delivery time
frame (business days)
R e t a i l X T o p 2 5 0
Region (metro) AU250 - median Amazon in Australia
Australian Capital Territory 5 days 7 days / 1 day expedited
New South Wales 5 days 7 days / 1 day expedited
Northern Territory 7 days 10 days / 3 days expedited
Queensland 5 days 7 days / 1 day expedited
South Australia 5 days 7 days / 1 day expedited
Tasmania 6 days 10 days / 3 days expedited
Victoria 5 days 7 days / 1 day expedited
Western Australia 7 days 7 days / 2 days expedited

19. 2018
19
Standard delivery time
frame (business days)
I n t e r n e t R e t a i l i n g E u r o p e T o p 5 0 0
Region (metro) Europe Top500 - median Amazon in Europe
Germany 4 days 1 day / one hour (subscribers)
France 5 days 1 day / one hour (subscribers)
UK 4 days 1 day / one hour (subscribers)

20. 2018
20
Standard delivery cost (A$)
R e t a i l X A u s t r a l i a T o p 2 5 0
Region (metro)
AU250 / Europe Top500 -
median
Amazon
Australia $9.90 Free over $49
Germany $6.22 Free over $45
France $7.44 Free over $39
UK $6.98 Free over $35

21. 2018
21
Next day delivery
R e t a i l X T o p 2 5 0
Region (metro) AU250 / Europe Top500 Amazon
Australian Capital Territory 9% Yes
New South Wales 12% Yes
Northern Territory 6% No
Queensland 9% Yes
South Australia 9% Yes
Tasmania 9% No
Victoria 11% Yes
Western Australia 8% No
France 15% Yes
Germany 12% Yes
UK 55% Yes

22. 2018
22
Saturday (nominated) delivery
R e t a i l X T o p 2 5 0
Region (metro) AU250 / Europe Top500 Amazon
Australian Capital Territory 1% No
New South Wales 3% No
Northern Territory 1% No
Queensland 2% No
South Australia 1% No
Tasmania 1% No
Victoria 3% No
Western Australia 1% No
Germany 5% Yes
Netherlands 5% Yes
UK 24% Yes

23. 2018
23
Amazon’s Aussie users
R e t a i l X T o p 2 5 0
Data sourced from
RetailX Knowledge
Partner Hitwise
Q4 2017 Q1 2018

24. 2018
24I n t e r n e t R e t a i l i n g & R e t a i l X
CONTINUING RESEARCH
•Australia Top250 report - June
•UK Top500 Merchandising report - July
•Europe Top500 report - July
•Areas of analysis:
•Best practice in different retail sectors
•The implications of technological change
•Case studies on the best retailers
•Promotional activity and linking it to changes in web traffic, social activity
•Future years: year-on-year change and trends
All research reports are free to retail members of internetretailing.net/rxau

25. 25
THE RetailX AUSTRALIA TOP250:
A PERFORMANCE INDEX ranking the largest
250 retailers in Australia according to their
performance in six ‘dimensions’ of retailcraft
The state of ecommerce and multichannel retail in Australia
Photo by Andrew Sutherland/Flickr
Photo by Jay Miller/Flickr
Photo by Bernard Spragg/Flickr Photo by Melanie Hughes/Flickr
Photo by Tibor Kovacs/Flickr
Photo by Governor Macquarie/Flickr
Photo by Citygreen Systems/Flickr
TODAY’S PRESENTATION:
The Top250’s geographic distribution,
localisation, composition (multichannel vs
online-only), and their similarities and differences
to the UK, Europe and Asean Top500s
All research reports are free to retail
members of internetretailing.net/rxau
retailx.net