1. MARTIN SABRY
58 Cockcroft Place, Grange Road, Cambridge CB3 OHF
+44 (0)79 04 04 03 65 (mobile)
martin.sabry.external@gmail.com
PROFESSIONAL PROFILE
My adaptable nature and ability to work both individually and as part of a team, has lead to positions of trust and
responsibility. I am able to quickly acquire new knowledge and use it in a professional environment.
I have excellent communication skills, including the ability to listen to and understand international and domestic clients,
identifying opportunities that are transferred into business realities. My varied business skills and expertise include project
strategy, planning and management; additionally, I have deep consultancy experience on innovative technology and
service concepts, developing business opportunities and maximising returns on investment. In addition, I have authored
more than 275 technical reports, specifications, process & quality documents, evaluations and business analysis
recommendations, as well as 27 inventions and patents (granted and pending).
BUSINESS EXPERIENCE
2005 - date Founder & Senior Partner, A-ideas Ltd and A-ideas Trust Limited (All inclusive design enabling
access solutions) www.aideas Universal design and technology product development consultancy
□ “An innovation-junction; which helps designers & people turn their ideas into commercial
products with fewer barriers for all, regardless of ability or age” – boutique company that
detects, de-risks and promotes disruptive technologies throughout their development cycle, with a
key emphasis on usability, readying them for production and investment/spin-out
□ A-ideas Ltd Winner of Barclays Business Excellence Award 2007
□ Finalist international StartUps Awards 2007 – Business Plan of the Year
□ Key Note Speaker UK-RAatE 2008 (Recent Advances Assistive Technology & Engineering)
□ Broader consultancy topics addressed through A-ideas include:
- Banking: notably procurement of funds for a new UK/Europe bank, and improvement of
lending frameworks for SMEs and start-ups
- Healthcare: development and positioning of novel devices and services
- Mobile: innovation in services and online shopping experiences
- Environmental/Automotive: set up, R&D and market preparation for a new electric car “Orb”
CAREER SUMMARY
2003 - 2009: Polatis Inc, Cambridge (Optical IT & Media Product Development) Product Lifecycle Manager
□ Reporting to VP of Development; Liaising with VP of Operations, VP of Sales and Business
Development, VP of Marketing, Chief Financial Officer and CEO.
□ Liaising between Ops (multi-national Manufacturing), Sales & Development, maximising shipped
saleable items and ongoing strategic company business positioning.
□ Manufacturing processes strategy formulation and development.
□ Customer and Development support, evaluations and mapping of customer requirements to service
solutions, relating to their business plans, needs & strategy.
□ Management of Polatis quality processes & systems.
□ Undertaking strategic, team-driven project life-cycle planning.
□ Product and Manufacturing Cost Analysis to maximise returns.
□ Supplier Negotiation and Strategy (single-/multi-sourcing).
□ Legislative and Qualification market and company regulations.
Achievements: □ Rapid 5 year transformation of Polatis from a 'single-product displacement-technology company'
to a 'one-stop-shop' providing complete customer solutions.
□ Enabling transfer of technology innovation into world-leading saleable products while developing
initial role of Systems Design, including Technical Analysis, Systems and Quality Specifications
to finally PLM position.
2001 to 2002: Marconi Plc, Cambridge (Feasibility - Strategy & Systems), System Design Authority
□ Ownership of system requirements and support of hardware/software development.

2. □ Support Customer Business Division.
□ Problem evaluation and solving in team environment requiring strategic planning.
□ Manufacturing and Suppliers Quality and Assessments.
Achievements: □ Development of a unified product evolution strategy.
□ Bridging the Marconi and previous Nokia company life-cycle and quality methods.
□ Coordination and alignment of the e-Commerce tools owned and developed within the various
business divisions.
1998 to 2001: Nortel Networks Plc, Harlow (Teleom Systems Development), Customer Support Prime
□ Promotion and development of business relationships.
□ Product development planning/strategies.
□ Standards and Intellectual Property Rights.
□ Academic liaison role.
Achievements: □ Successfully developed a product service platform for new and on-going uses, using existing
technology and resources.
□ Successfully defended Nortel’s strategic position in ITU-T Study Groups 11 and 13 (Kyoto, Japan,
Mar 2000), while increasing standards aligned Intellectual Property Rights.
1997 to 1998: Ionica Plc, Cambridge (Telecom Service Providers & FRA technology development, start-up),
Technical Investigation
□ Proactive involvement in business improvement through cross-company consultancy team.
□ Definition and ownership of Technical Services Support Process procedures & systems.
□ Advising IT Systems evolution.
Achievements: □ Hugely improved service and reduced customer faults (Oftel/Ofcom) through specification of
alternative configuration processes for existing infrastructure.
□ New service & revenue design concept leveraging unused IT resources.
1992 to 1997: University College London and Nortel Networks Plc (Next Generation Services Management)
Research and Industry Liaison Development
□ Collaborative industry Research consultancy, with clients including EC Contracts, GPT Plc., Bell
Inc., EPSRC.
□ Services pricing, charging and control, resource management and evolution.
Achievements: □ Key initiator of the still growing area of both research and revenue in industry-academic Computer
Based Teaching and e-Learning at UCL.
EDUCATION AND QUALIFICATIONS
PhD Photonic Networks and Network Control through Charging.
University College London 1998, Prof. J. E. Midwinter & Prof. Sir J. O'Reilly.
First Degree: Final Year Project Prize: "A Multimedia Help-system" (Next Generation Services Mgt) 1992
Full BEng (Hons) Electronic and IT Systems 2 (i), University of Essex - 1989-1992
Additionally also first year French and second year German languages BA (Hons)
Secondary Education: Five Scottish Highers (4A’s & 1B) & Eleven 'O' Levels
FURTHER INFORMATION
I enjoy extensive world travel and many cultural and sporting interests, including ceramics and digital photography; after a
mountaineering accident in 1994, I now also play, and used to coach, wheelchair-tennis.
Trading : stocks and forex currencies.
Languages: English - German - French - Danish (Fluent); Swedish - Norwegian (Moderate)
Full /clean driving license
– References available on request –