1. IMAGING AND DESIGN
FORTHE ONLINE
ENVIRONMENT
Prepared by: Mr.Teodoro R. Llanes II
EMPOWERMENT TECHNOLOGIES
2. I CAN
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I canevaluate existingwebsites andonlineresources
basedontheprinciples of layout,graphic,andvisual
messagedesign.
I canuseimagemanipulationtechniquesonexisting
imagestochangeorenhancetheircurrentstate to
communicatea messagefora specific purpose.
3. WHAT IS ANIMAGE?
AnImageis a
representationof
theexternalformof
a personorthingin
art.
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4. WHAT IS ANIMAGE?
Imagesmaybe2-dimensional,suchas a
photographorscreendisplay,or3
-
dimensional,suchas a statueor
hologram.Theymaybecapturedby
optical devices – suchas cameras,
mirrors,lenses, telescopes,
microscopes,etc. andnaturalobjects
andphenomena,suchas thehumaneye
orwater.
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7. EXAMPLES OFGRAPHICS:
LineArt Graphs
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8. EXAMPLES OFGRAPHICS:
Typography Numbers
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9. EXAMPLES OFGRAPHICS:
Symbols Geometric Designs
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10. EXAMPLES OFGRAPHICS:
Maps Computer Graphics
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11. EXAMPLES OFGRAPHICS:
Engineering drawings, or otherimages
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13. ONLINE IMAGE FILEFORMAT
1.Joint Photographic Experts Group (JPEG) – doesnot
supporttransparencyandanimation(.jpeg or jpg)
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14. ONLINE IMAGE FILEFORMAT
2.Graphics Interchange Format (GIF) – supportstransparency
andanimation (.gif)
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15. ONLINE IMAGE FILEFORMAT
3.Portable Networks Graphics (PNG) – supportstransparency
butnotinanimation (.png)
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17. LAYOUT
Layout – is partof
graphicdesignthat
deals inthe
arrangementof
visual elementsona
page.
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18. BASIC PRINCIPLES OF GRAPHICS AND LAYOUT:
1.Balance. Thevisual
weightof objects,
texture,colors,and
space is evenly
distributedonthe
screen.
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dm | DesignMantic
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19. BASIC PRINCIPLES OF GRAPHICS AND LAYOUT:
2.Emphasis. Anarea in
thedesignthatmay
appeardifferentinsize,
texture,shapeorcolor
toattract theviewer’s
attention.
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dm | DesignMantic
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20. BASIC PRINCIPLES OF GRAPHICS AND LAYOUT:
3.Movement.
Visual elements
guidetheviewer’s
eyes aroundthe
screen.
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21. BASIC PRINCIPLES OF GRAPHICS AND LAYOUT:
4.Pattern. Builds
course. It builds
familiarity and
organizesdesign
fortrouble-free
viewing.
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22. BASIC PRINCIPLES OF GRAPHICS AND LAYOUT:
5.Repetition. makes
designaware. It brings
consistency andflowto
thedesign.
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23. BASIC PRINCIPLES OF GRAPHICS AND LAYOUT:
6.Proportion.
Conveysstability. It
involves scaling of
variouselementsto
create a coherent
design.
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24. BASIC PRINCIPLES OF GRAPHICS AND LAYOUT:
7.Harmony. Brings
elementscloser. It
utilizes familiartraits
of designelements
andputstheminto
focus.
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25. BASIC PRINCIPLES OF GRAPHICS AND LAYOUT:
8.Contrast. Addresses
conflict. It highlights
thedifference andputs
anemphasistowhatis
important
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26. BASIC PRINCIPLES OF GRAPHICS AND LAYOUT:
9.Variety. Reaps
attention.It addsflavor
tothedesign,makingit
moreinteresting and
engaging.
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28. INFOGRAPHICS
Infographics – Information
graphicsorinfographics are
usedtorepresent
information,statistical data,
orknowledgeina graphical
mannerusuallydoneina
creative waytoattractthe
viewer’sattention.
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29. 5 PRINCIPLES IN MAKING AN EFFECTIVE
INFOGRAPHICDESIGN:
1.Be Unique
2.MakeIt Simple
3.Be CreativeandBold
4.Less isMore
5.TheImportanceof
Gettingit Across
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33. INFOGRAPHICVIDEO
Infographic Video – is
a visualrepresentation
of dataandknowledge
intheformof an
onlinevideo.
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37. 3 IMAGE MANIPULATIONPRINCIPLES
1.Choose the right file
format. Trytomakea real-
life photographintoGIF to
see thedifference between
PNG,GIF,andJPEG.
Knowingthepurposeis the
keytofindingoutthebest
file format.
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38. 3 IMAGE MANIPULATIONPRINCIPLES
2.Choose the right image
size. Acamerawith12
megapixelsconstitutes toa
biggerimagesize. Monitors
havea resolutionlimit,so
evenif youhavea million
megapixels,it will not
display everything.
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39. 3 IMAGE MANIPULATIONPRINCIPLES
3.Caption it. Rememberto
puta captiononimages
wheneverpossible. If it is
notrelatedtothewebpage,
thenremove it.
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40. 9 IMAGE MANIPULATIONTECHNIQUES
1.Cropping. Cuttingparts
awaytoremove
distractingorirrelevant
elements.
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41. 9 IMAGE MANIPULATIONTECHNIQUES
2.Color Balance. The
ambienceandthe
toneof lightof the
picture(ex. Warmor
coollight)
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42. 9 IMAGE MANIPULATIONTECHNIQUES
3.Brightness and
Contrast. Oneof themost
basic techniquesin
imageediting,making the
imagedarkeror lighter.
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43. 9 IMAGE MANIPULATIONTECHNIQUES
4.Compression and
Resizing. Thehigherthe
qualityandthelarger
thephotois, thebigger
thefile sizeof the
pictureis.
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44. 9 IMAGE MANIPULATIONTECHNIQUES
5.Filters. Makingthe
imagelooksketched,
grainy,classic blackand
whiteorevenlet it have
neoncolors. Thisgives
yourimagea twist from
its originallook.
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45. 9 IMAGE MANIPULATIONTECHNIQUES
6.Cloning. Copyingorduplicatinga partof an image.
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46. 9 IMAGE MANIPULATIONTECHNIQUES
7.Changing the
Background. Adding
backgroundtomake
yourimagestand out.
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47. 9 IMAGE MANIPULATIONTECHNIQUES
8.Removing the Color.
Removingcertain
colors inyourimage
ordesaturatingthe
colorof theimage.
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48. 9 IMAGE MANIPULATIONTECHNIQUES
9.Combining Text,
Graphics and Image.
Addingmultiple
elementsinyourlayout.
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49. IMAGE HOSTING WEBSITES:
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Google+Photos
Flickr
Smugmug
Imgur
500px
Photobucket
AmazonPrime Photos
DropBox
Chevereto
Imageshack
50. ▰ 1.InformationandCommunication
TechnologyEffects inPhilippines
▰ 2.OnlineSafety, Security, Ethics and
Etiquette
▰ 3.Microsoft Office (Word,PowerPoint, Excel)
▰ 4.CreativeCommonsRights/CopyrightLaw
▰ 5.GoogleTools
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