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PREPARED
- 2. What do you do if you’re on fire? What do you do during a tornado?
- 3. What do you do if someone is following you to your car?
- 5. We are here to change that mindset, and to… WHY ARE WE NOT PREPARE D
- 7. Current options in Fargo-Moorhead • 10+ Martial Arts Studios • Rape & Abuse Crisis Center • YWCA • RAD self-defense @ NDSU • Online Videos
- 8. What is the issue? • Many entities working to combat violence • No awareness We want to make safety the norm.
- 9. Our Solution • Website of resources • Access to and knowledge of classes • Methods of sponsorship for self-defense classes
- 10. How to #MakeFargoFearless Three streams: 1. $25 sponsorship for someone to take a self-defense class + get some swag 2. $25 sign-up to take a self-defense class in the area + get some swag 3. Register to receive a sponsorship for a free class
- 11. Who is Invested? • $150 in sponsorship pledges • 4 people interested in obtaining sponsorship • 2 martial arts instructors have agreed to both host and teach classes in their facilities • Mike, the police chief from Glyndon • Paul, the owner of Dragon Defense in Fargo
- 12. How will this be profitable? • On average, a class costs $15 per head • The swag for a sponsor or paying participant costs $5 • We will be asking $25 per sponsorship, leaving a profit of $5. • If 10 people take a class per week, annual revenue: $2,600 • If 50 people take a class per week, annual revenue: $13,000
- 13. Marketing • Pop-up self-defense advertising • Social Media and Website • Merchandise
- 15. Be Fearless App For now: • Push notifications of tips, facts, education, & public service announcements + class sign-ups • Virtual video walk In the future: • Create an “Uber”-like escort of trusted individuals for safe walks home • Have a drone walk you home
- 16. Be Fearless App, cont. Tier One Benefits: • Push Notifications of tips, facts and education • Public Service Announcements for the FWFM • Class Sign Up Tier Two Benefits: • All benefits from tier one • Connection with your emergency contact (Up to 10 inputted) • Virtual Video Walk • Alert/Activation Button that dials 911 when pressed • Both parties can activate it • Phone acts as an alarm with sound and lights Tier Four Benefits: • All tiers • Drone Walk-Home (nominal fee each time used) Tier Three Benefits: • All benefits from tiers one and two • “Uber” for your walk (with vetted individuals – Make accountability KEY! Join the movement) REDACTED FROM 4/24 PITCH
- 17. Other Future Expansions • Revenue based on merchandise sales • Expansion into classes and education for younger ages • Community events
- 18. Let’s work to #MakeFargoFearless Grab your phone and head to… Website: http://goo.gl/vKGbNZ Facebook: www.facebook.com/BeFearlessToday Twitter: @BFearlessNow
Editor's Notes
- Stop, drop, and roll. Get in a basement away from windows and take cover.
- And what if they grab you?
- In Fargo in 2014, there were 170 structural fires. There has not been a tornado in Fargo since 1957. Now, in 2014 alone, there were over 200 aggravated assaults, and 65 gross sexual impositions.
- We are here to change that mindset and to…
- Currently, in Fargo-Moorhead, there are all of these resources when it comes to self-defense and personal safety. But, when we talked to 21 individuals yesterday, only 2 had ever taken or heard of a self-defense course in the area, even though all 21 thought that self-defense and situational awareness are valuable skills.
- So the problem is that though many entities are working to combat violence, the most at-risk groups we talked to (like college students) are not aware of these options. We are working to change that and to make safety the norm.
- To solve this problem, we have built a website of resources available in the F-M Area. Provide both access to, knowledge of, and methods of sponsorship for self-defense classes.
- Picture of SWAG?
- Since yesterday, we have received $150 in sponsorship pledge dollars. On top of that, four people of the 21 interviewed yesterday have already signed on to receive a sponsorship. Plus, two martial arts instructors have agreed to both host and teach classes in their facilities.
- Long-term, this becomes an annual revenue of XXXXXXXXXXX not including