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The value of London Life
                                          participating life insurance
Accountability • strength • performance




                                          London Life participating life insurance gives you a foundation
                                          of guaranteed values and tax-advantaged growth. It also gives you
                                          the opportunity to receive dividends, based on your participation
                                          in a pool with 1.6 million other participating policies. It offers both
                                          stability and flexibility in a permanent life insurance solution.

                                          While some companies have backed out of the participating life
                                          insurance market, we will continue to be a leader in this area.
                                          We believe in participating life insurance and know the value
                                          it has delivered to participating policyowners. London Life
                                          continues to have the largest Canadian participating account,
                                          with $19.8 billion in assets, including $1.6 billion in surplus
                                          (at Dec. 31, 2011). Our participating account has a strong surplus position,
                                          which helps provide stability and strength to the participating account,
                                          and can help smooth the impact of fluctuations in experience on dividends.



                                          Some key benefits of participating life insurance from London Life
                                          Proven performance
                                           	 Our long-term investment strategy, together                           	 In 2011, dividends distributed to London Life
                                             with our strategy of smoothing the returns for                          participating policyowners were $757 million.
                                             the purpose of determining the dividend scale                         	 Effective Jan. 1, 2012, the London Life
                                             interest rate, helps reduce the impact of short-                        participating policyowner dividend scale
                                             term volatility on participating life insurance                         interest rate is 6.4 per cent.*
                                             dividends.
                                                                                                                   	 London Life has paid dividends to participating
                                           	 London Life’s 30-year average dividend scale                            policyowners every year since 1886.
                                             interest rate was 9.1 per cent for the period
                                             1982 to 2011. Investment returns are an
                                             important factor in determining the amount of
                                             dividends that will be paid.




                                           *  he dividend scale interest rate is the interest rate used in determining the investment component of
                                             T
                                             the dividend scale. The rate shown applies to policies issued after Sept. 16, 1968. These policies have
                                             a variable policy loan rate provision, whereas policies issued before this date have a fixed policy loan
                                             rate provision and a different dividend scale interest rate.
Accountability                                                             Prudent management
 	 In 2011 London Life participating policyowner                           	 The historical performance of the London Life
   death claims totaled $318.5 million.                                      participating account is due not only to strong
 	 In 2011 the portion of surplus distributed to                             investment results, but also to prudent selection
   London Life participating policyowners remained                           of underwriting risks and favourable mortality
   at 97.5 per cent, unchanged since 1966.                                   and expense-management results.

 	 London Life is governed under the federal                               	 Mortality is a unique feature of participating life
   Insurance Companies Act of Canada, which                                  insurance. As people live longer, this positive
   includes provisions for how participating                                 mortality experience is passed to policyowners
   accounts must be managed within a company                                 through dividends. Every decade of the last
   with shareholders, and includes the requirement                           century showed mortality improvement.
   for a participating account management policy                           	 London Life has the largest Canadian
   and a policyowner dividend policy to be                                   participating account, measured by assets,
   established and maintained.                                               which provides considerable opportunities
                                                                             when it come to achieving expense efficiencies.
Position of strength
                                                                           Commitment to
 	 London Life continues to have the largest
   Canadian participating account, measured                                participating life insurance
   by assets, with $19.8 billion in total assets,                          	 London Life is committed to excellence
   which includes 1.6 billion in surplus at                                  in participating life insurance. While some
   Dec. 31, 2011. Surplus, and income generated                              companies have backed out of the participating
   by it, is used to help ensure financial strength                          life insurance market, we will continue to be a
   and stability. It can also be used for other                              leader in this area. We believe in participating
   purposes such as financing new business growth                            life insurance and know the value it has
   within the participating account, providing for                           delivered to participating policyowners.
   transitions during periods of major change,
   or smoothing the impact of fluctuations in
   experience on dividends related to investment
   volatility, mortality and expenses.
 	 London Life has 1.6 million participating life
   insurance policies in force at Dec. 31, 2011.




Past performance statistics are not necessarily                              Notes:
indicative of future performance, which may                                  Throughout this document numbers may be rounded to
be more or less favourable. For more information                             one decimal place.
on participating life insurance, see Your guide to                           Based on competitive data currently available as not all
London Life participating life insurance or London Life                      companies report this information.
participating life insurance Financial facts 2011,
both available on our website.




London Life and design are trademarks of London Life Insurance Company.	                                                         46-6156-5/12

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The value of london life participating life insurance

  • 1. The value of London Life participating life insurance Accountability • strength • performance London Life participating life insurance gives you a foundation of guaranteed values and tax-advantaged growth. It also gives you the opportunity to receive dividends, based on your participation in a pool with 1.6 million other participating policies. It offers both stability and flexibility in a permanent life insurance solution. While some companies have backed out of the participating life insurance market, we will continue to be a leader in this area. We believe in participating life insurance and know the value it has delivered to participating policyowners. London Life continues to have the largest Canadian participating account, with $19.8 billion in assets, including $1.6 billion in surplus (at Dec. 31, 2011). Our participating account has a strong surplus position, which helps provide stability and strength to the participating account, and can help smooth the impact of fluctuations in experience on dividends. Some key benefits of participating life insurance from London Life Proven performance Our long-term investment strategy, together In 2011, dividends distributed to London Life with our strategy of smoothing the returns for participating policyowners were $757 million. the purpose of determining the dividend scale Effective Jan. 1, 2012, the London Life interest rate, helps reduce the impact of short- participating policyowner dividend scale term volatility on participating life insurance interest rate is 6.4 per cent.* dividends. London Life has paid dividends to participating London Life’s 30-year average dividend scale policyowners every year since 1886. interest rate was 9.1 per cent for the period 1982 to 2011. Investment returns are an important factor in determining the amount of dividends that will be paid. * he dividend scale interest rate is the interest rate used in determining the investment component of T the dividend scale. The rate shown applies to policies issued after Sept. 16, 1968. These policies have a variable policy loan rate provision, whereas policies issued before this date have a fixed policy loan rate provision and a different dividend scale interest rate.
  • 2. Accountability Prudent management In 2011 London Life participating policyowner The historical performance of the London Life death claims totaled $318.5 million. participating account is due not only to strong In 2011 the portion of surplus distributed to investment results, but also to prudent selection London Life participating policyowners remained of underwriting risks and favourable mortality at 97.5 per cent, unchanged since 1966. and expense-management results. London Life is governed under the federal Mortality is a unique feature of participating life Insurance Companies Act of Canada, which insurance. As people live longer, this positive includes provisions for how participating mortality experience is passed to policyowners accounts must be managed within a company through dividends. Every decade of the last with shareholders, and includes the requirement century showed mortality improvement. for a participating account management policy London Life has the largest Canadian and a policyowner dividend policy to be participating account, measured by assets, established and maintained. which provides considerable opportunities when it come to achieving expense efficiencies. Position of strength Commitment to London Life continues to have the largest Canadian participating account, measured participating life insurance by assets, with $19.8 billion in total assets, London Life is committed to excellence which includes 1.6 billion in surplus at in participating life insurance. While some Dec. 31, 2011. Surplus, and income generated companies have backed out of the participating by it, is used to help ensure financial strength life insurance market, we will continue to be a and stability. It can also be used for other leader in this area. We believe in participating purposes such as financing new business growth life insurance and know the value it has within the participating account, providing for delivered to participating policyowners. transitions during periods of major change, or smoothing the impact of fluctuations in experience on dividends related to investment volatility, mortality and expenses. London Life has 1.6 million participating life insurance policies in force at Dec. 31, 2011. Past performance statistics are not necessarily Notes: indicative of future performance, which may Throughout this document numbers may be rounded to be more or less favourable. For more information one decimal place. on participating life insurance, see Your guide to Based on competitive data currently available as not all London Life participating life insurance or London Life companies report this information. participating life insurance Financial facts 2011, both available on our website. London Life and design are trademarks of London Life Insurance Company. 46-6156-5/12