Sales Enablement App for Retail domain to assist salespersons with the capabilities of NPTB (Next Product to Buy) model, forecasting consumer behavior effectively.

1. PSI team partnered with the client to develop an application
assisting salespersons with the capabilities of NPTB (Next
Product to Buy) model, forecasting consumer behavior
effectively.
Global IT Solutions
An ISO 9001:2015 & ISO/IEC 27001:2013
Sales Enablement App
for Retail domain
TO
TRANSACTION
%
FROM
TRANSACTION
ACCOUNT NUMBER

2. Project Profile
PSI collaborated with the client to develop an application that would empower the Sales
team and showcase features of a NPTB (Next Product to Buy) model. The Application has
two versions, one is the online version where it sources data from the backend server and
another is an offline version, which is a standalone application.
The sales persons would be able to show how various input parameters could alter auto-
matically generated recommendations and help provide them customer specific recom-
mendations. The user can process the application in two modes; Salesmen-mode and Sim-
ulation-mode.
The NPTB model would reduce the waste of poorly targeted cross-selling activities by
predicting the product each customer would be most likely to buy next.
Client Profile
Client is a multi-billion dollar, 70K people enterprise having 90 worldwide offices headquar-
tered in US. The firm serves as an adviser to businesses, governments, and institutions. It has
a long track record of serving clients from consumer-facing industries. They serve clients in
diverse industries, including travel and logistics, consumer goods, retail, financial services,
utilities etc.
Challenges
Key Project Challenges
To convert proprietary algorithm written in excel engine to a JavaScript based solution
The application had to be compatible for both iPad & Web versions
The Application has to be available in both online & offline versions
Online version fetched data from backend server and was dependent on the
backend service for user authentication and data calculation
Offline version used backend only for authentication and licensing. All calcula-
tions would process locally within the app and it had to work without persistent
internet connectivity
Solution Approach
For compatibility on both iPad and Web
iPad
HTML5 and PhonoGap (Cordova) for creating iPad application
Caching data to local database so that application can work in offline mode
To create interactions so that users remain engaged with the application

3. Project Highlights
Client A leading global consultancy firm
Location UK
Industry Management Consultancy
Duration 3 months
Delivery Model Offshore
Team size 2
Engagement Model Turnkey
The Application fetched data from the server on request (being available in iPad
and web version) in both the versions the application
It would source data from back-end server in authentication step, and destroy when
application is in suspend or closed mode
PhoneGap enabled HTML5 mobile application
Web
HTML5 and CSS3 usage
HTML5 Session Storage
Support on desktop FF, Chrome, IE9, Safari and iPad
Achievements
Developed an application compatible on both iPad and Web
The application was designed & could operate in both online & offline modes
The application incorporated all the aspects of NPTB model, which was crucial for the
end-users of the client

4. About PSI
Pratham Software (PSI) is a global IT services company (with established ISO 9001:2015 & ISO/IEC
27001:2013 practices) providing software product development, consulting and outsourcing solutions to
enterprises worldwide. While providing a wide range of solutions, we focus on Outsourced Product Devel-
opment (OPD), Business Process Management (BPM), Application Development and Maintenance (AMD)
and Content Engineering. Our extensive experience in OPD helps us build strong relationships with Inde-
pendent Software Vendors (ISVs), as we work with them throughout the product development lifecycle. In
terms of technology and platform, we work across all major technologies such as Microsoft, Java and
Open source and have capabilities and experience in developing solutions for web, mobile, Cloud and
social media. For Enterprise customers, in addition to Process Automation, we also offer development and
support services in BI and DWH.
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www.thePSI.com
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trademarks of their respective companies. Data contained in this document serves informational purposes only.The content is subject to change without notice. This content
is provided by PSI for informational purposes only, without representation or warranty of any kind, and PSI shall not be liable for errors or omissions with respect to the content.
Technology Deployed
Client
HTML5, PHP
Application Servers
Apache
01
02
Database
MySQL
Application Servers
iOS SDK 6, PhoneGap,
HTML5, CSS3,
PHP 5, MySQL,
RESTful Webservices
03
04