Success in B2B Marketing starts with an intense focus on creating value for the B2B buyer. In this presentation, you will learn how marketing can help deliver real ROI for your business by creating content people want to read and share. You'll walk away with tips, tools and templates you can use right away to create a more effective content marketing program that drives conversion for your business.
Welkom bij Uticon
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De ingenieurs die uw processen verbeteren en uw business verder helpen, zodat u meer rendement haalt uit uw organisatie. Niet alleen voor vandaag of morgen. Duurzame groei, dát is onze ambitie.
El documento describe brevemente el funcionamiento básico de los buscadores. Explica que los buscadores recopilan páginas web relevantes a partir de palabras clave e índices y las almacenan en grandes bases de datos. También define un buscador como una aplicación que permite buscar términos y palabras clave indexadas de páginas web alojadas en servidores.
This document contains contact information for three companies - Maque Housing Development which deals in real estate development, Maque Consultants which provides consulting services in various areas including finance, human resources, and logistics, and Securities Dealing which trades various financial instruments. The CEO and Managing Director for all three companies is Mark Odero, with the same contact details listed for each company.
El documento resume el evangelio del día, que contiene un pasaje apocalíptico. Explica que este género literario se usaba para dar esperanza a grupos en crisis. Aunque las imágenes parecen aterradoras, el mensaje de Jesús es de consuelo y esperanza, no de miedo. El documento también insta a vivir el presente con alegría y responsabilidad, a la espera de la llegada definitiva de Jesús.
Este documento presenta una guía de actividades para un trabajo final sobre diseño de proyectos. Los estudiantes deben trabajar en equipos para diseñar un proyecto que incluya un análisis de mercado y técnico. Deben participar en foros y crear una presentación de PowerPoint con 19 diapositivas sobre los resultados de su proyecto. La guía describe los requisitos del trabajo y la rúbrica de evaluación.
Welkom bij Uticon
-------------------------
De ingenieurs die uw processen verbeteren en uw business verder helpen, zodat u meer rendement haalt uit uw organisatie. Niet alleen voor vandaag of morgen. Duurzame groei, dát is onze ambitie.
El documento describe brevemente el funcionamiento básico de los buscadores. Explica que los buscadores recopilan páginas web relevantes a partir de palabras clave e índices y las almacenan en grandes bases de datos. También define un buscador como una aplicación que permite buscar términos y palabras clave indexadas de páginas web alojadas en servidores.
This document contains contact information for three companies - Maque Housing Development which deals in real estate development, Maque Consultants which provides consulting services in various areas including finance, human resources, and logistics, and Securities Dealing which trades various financial instruments. The CEO and Managing Director for all three companies is Mark Odero, with the same contact details listed for each company.
El documento resume el evangelio del día, que contiene un pasaje apocalíptico. Explica que este género literario se usaba para dar esperanza a grupos en crisis. Aunque las imágenes parecen aterradoras, el mensaje de Jesús es de consuelo y esperanza, no de miedo. El documento también insta a vivir el presente con alegría y responsabilidad, a la espera de la llegada definitiva de Jesús.
Este documento presenta una guía de actividades para un trabajo final sobre diseño de proyectos. Los estudiantes deben trabajar en equipos para diseñar un proyecto que incluya un análisis de mercado y técnico. Deben participar en foros y crear una presentación de PowerPoint con 19 diapositivas sobre los resultados de su proyecto. La guía describe los requisitos del trabajo y la rúbrica de evaluación.
DeVry University President Rob Paul and Chief Academic Officer Donna M. Loraine, PhD wrote a letter in Summer 2015 addressed to Gerard Bullock. The letter likely concerned university matters as Paul and Loraine hold leadership roles at DeVry University and Bullock's name alone appears at the end, indicating it was directed to him.
Este documento lista varios elementos de marketing y comunicaciones corporativas como folletos publicitarios, kits de clubes de lealtad, tarjetas postales e identidad corporativa.
This document outlines the assignments and due dates for a drawing and aesthetics module from July 5th to July 19th. It includes online journals, mini-labs, blog entries, and a studio project. The studio project, called Contour Washes, involves using washes to depict the contours of a bedroom and is due on July 9th. An online class meeting will also take place on July 9th at 7pm to critique the Contour Washes projects.
The document is a quiz with 25 multiple choice questions covering topics like history, movies, famous people, and current events. It provides facts and context clues for identifying people, events, sayings, and other information being asked about in each question.
Theum zerlegt Dokumente in seine „kleinsten inhaltlichen Elemente“ und verknüpft diese intelligent in einem Netzwerk. Damit sind die Ergebnisse von Suchanfragen an einen beliebig großen aus Dokumenten stammenden Informationspool immer
- Texte - unmittelbar lesbare Texte
- Feingranular präzise ermittelte Textteile (Absätze, Bilder, Tabellen, Listen …) oder
- Topics = Unterkapitel, Slide#, …
und niemals nur
- Trefferlisten mit Dokumenten
Theum ermittelt sekundenschnell passende Texte als Antwort zur Suchanfrage.
Theum wächst organisch vom ersten „Buch“ bis zu unternehmensweiten Bibliotheken – und macht alles unstrukturierte Wissen einer Organisation per Klick verfügbar.
Und Theum ist in 2 Stunden installiert und betriebsbereit.
A well-designed IT Service Delivery Model is critical to achieving success in IT management and operations. Many IT organizations focus on optimizing their technology assets -- the infrastructure and applications. However, in our experience, business value is achieved most effectively when technology assets and the IT service delivery model are integrated and work together seamlessly.
Designing a Better Email Newsletter | Marketing United 2018 WorkshopsMarketing United
This document provides tips for designing a better newsletter. It recommends establishing a content hierarchy, consolidating content by removing redundancies, adding spacing between elements, delineating sections visually, and polishing the mailing before sending. The goal is to keep readers engaged by sending shorter, targeted emails and focusing on solvable problems within each newsletter in under 3 sentences.
Let's Get Personal: Crafting Truly Valuable Experiences with EmailMarketing United
As marketers, we live in a world of data, spreadsheets, and measuring our success in facts and figures. So much so, in fact, that it’s easy to for us to lose sight of the real, live people we’re trying to reach. However, the savviest marketers know that harnessing the power of email to create personalized, lasting brand impressions not only feels better – it also yields some seriously impressive results. Email isn’t magic, but it can do some truly magical things and help you give subscribers the relevant, engaging experiences they deserve (and have come to expect).
Join Jamie Bradley, a content marketing strategist at Emma, as she helps you get personal with smart segmentation, deliver immediate value with custom content, and craft experiences that everyone – from your CMO to your newest subscriber – will appreciate.
Aaron Draplin, Draplin Design Comany - Tall Tales From A Large ManMarketing United
Content marketing represents a vast opportunity, but too many of us aren’t fully embracing it. Our own marketing seems puny when it should be strong and buff. So how do we create more robust, effective marketing? How do we up the quality of what we're producing? (And how do you define “quality,” anyway?) In this keynote, Ann Handley will counsel you on how your organization can create marketing that’s engaging – because your audience demands it and your organization deserves it.
Andrew Caravella, Sprout Social - Slaying It On Social: 9 Brands With Style, ...Marketing United
Content marketing represents a vast opportunity, but too many of us aren’t fully embracing it. Our own marketing seems puny when it should be strong and buff. So how do we create more robust, effective marketing? How do we up the quality of what we're producing? (And how do you define “quality,” anyway?) In this keynote, Ann Handley will counsel you on how your organization can create marketing that’s engaging – because your audience demands it and your organization deserves it.
Christopher Lester, Emma - "Send Email They Can't Ignore - Crafting a Truly V...Marketing United
"
As marketers, we live in a world of data, spreadsheets, and measuring our success in facts and figures. So much so, in fact, that it’s easy to for us to lose sight of the real, live people we’re trying to reach. However, the savviest marketers know that harnessing the power of email to create personalized, lasting brand impressions not only feels better – it also yields some seriously impressive results. Join Christopher Lester, VP of Sales at Emma, as he helps you get personal with smart segmentation, deliver immediate value with custom content, and craft experiences that everyone – from your CMO to your newest subscriber – can’t ignore."
Larry Kim, Wordstream - The Ultimate Guide to Hacking Twitter and Facebook AdsMarketing United
Join Larry Kim as he guides you through tips and processes for getting 10-100x more value from paid advertising campaigns on Facebook and Twitter. You’ll learn new strategies to drive exponentially more traffic to your content and convert 3-5x more of those clicks into leads and sales – all for less than $7 per campaign! Plus, you'll gain critical insights into how the algorithms of Paid Social Media advertising really work, including Relevancy Score and Quality Adjusted Bids. This is a must-attend session for content, social media and PPC marketers alike.
Justine Jordan, Litmus - Design Principles to Supercharge Your Email PerformanceMarketing United
Email is one of the most powerful weapons in a marketer’s arsenal… but it takes a truly solid design strategy to get it just right. The difference between two emails – one that generates big results and one that never sees the light of day – can be little more than a single design element. In this session with email extraordinarie Justine Jordan, learn dozens of tips and tricks you can use to improve your subscriber experience, open rates, clicks and conversions.
Robert Brown, Nissan North America - Diehard Fan Case Study for Marketing UnitedMarketing United
This document discusses a case study for a Nissan marketing campaign. It presents an app developed to support a college sports program as a potential marketing platform. The app achieved high reach and brand awareness among its users. Metrics from a brand study showed strong sentiment, recommendation, and unaided awareness of the Nissan brand. The document recommends continuing to identify opportunities where consumer passions intersect with the Nissan brand and ensuring flawless execution of any initiatives through commitment and accountability. It suggests using the boss's alma mater in future presentations as a way to strengthen recommendations.
Jen Lopez, MOZ - Social + SEO: Maximizing Your Brand's Reach, Conversions and...Marketing United
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall search strategy that skyrockets your reach from all areas.
If it feels like there are more complaints than ever – and that you’re spending more time and money dealing with negativity and backlash – you’re right. But the rise of customer complaints is actually an enormous opportunity, and haters aren’t your problem…ignoring them is. In this eye-opening and hilarious presentation, New York Times best-selling author Jay Baer will reveal brand-new, proprietary research into why and where your customers complain. Find out why you need to hug your haters and embrace complaints to keep your customers and grow your business.
DeVry University President Rob Paul and Chief Academic Officer Donna M. Loraine, PhD wrote a letter in Summer 2015 addressed to Gerard Bullock. The letter likely concerned university matters as Paul and Loraine hold leadership roles at DeVry University and Bullock's name alone appears at the end, indicating it was directed to him.
Este documento lista varios elementos de marketing y comunicaciones corporativas como folletos publicitarios, kits de clubes de lealtad, tarjetas postales e identidad corporativa.
This document outlines the assignments and due dates for a drawing and aesthetics module from July 5th to July 19th. It includes online journals, mini-labs, blog entries, and a studio project. The studio project, called Contour Washes, involves using washes to depict the contours of a bedroom and is due on July 9th. An online class meeting will also take place on July 9th at 7pm to critique the Contour Washes projects.
The document is a quiz with 25 multiple choice questions covering topics like history, movies, famous people, and current events. It provides facts and context clues for identifying people, events, sayings, and other information being asked about in each question.
Theum zerlegt Dokumente in seine „kleinsten inhaltlichen Elemente“ und verknüpft diese intelligent in einem Netzwerk. Damit sind die Ergebnisse von Suchanfragen an einen beliebig großen aus Dokumenten stammenden Informationspool immer
- Texte - unmittelbar lesbare Texte
- Feingranular präzise ermittelte Textteile (Absätze, Bilder, Tabellen, Listen …) oder
- Topics = Unterkapitel, Slide#, …
und niemals nur
- Trefferlisten mit Dokumenten
Theum ermittelt sekundenschnell passende Texte als Antwort zur Suchanfrage.
Theum wächst organisch vom ersten „Buch“ bis zu unternehmensweiten Bibliotheken – und macht alles unstrukturierte Wissen einer Organisation per Klick verfügbar.
Und Theum ist in 2 Stunden installiert und betriebsbereit.
A well-designed IT Service Delivery Model is critical to achieving success in IT management and operations. Many IT organizations focus on optimizing their technology assets -- the infrastructure and applications. However, in our experience, business value is achieved most effectively when technology assets and the IT service delivery model are integrated and work together seamlessly.
Designing a Better Email Newsletter | Marketing United 2018 WorkshopsMarketing United
This document provides tips for designing a better newsletter. It recommends establishing a content hierarchy, consolidating content by removing redundancies, adding spacing between elements, delineating sections visually, and polishing the mailing before sending. The goal is to keep readers engaged by sending shorter, targeted emails and focusing on solvable problems within each newsletter in under 3 sentences.
Let's Get Personal: Crafting Truly Valuable Experiences with EmailMarketing United
As marketers, we live in a world of data, spreadsheets, and measuring our success in facts and figures. So much so, in fact, that it’s easy to for us to lose sight of the real, live people we’re trying to reach. However, the savviest marketers know that harnessing the power of email to create personalized, lasting brand impressions not only feels better – it also yields some seriously impressive results. Email isn’t magic, but it can do some truly magical things and help you give subscribers the relevant, engaging experiences they deserve (and have come to expect).
Join Jamie Bradley, a content marketing strategist at Emma, as she helps you get personal with smart segmentation, deliver immediate value with custom content, and craft experiences that everyone – from your CMO to your newest subscriber – will appreciate.
Aaron Draplin, Draplin Design Comany - Tall Tales From A Large ManMarketing United
Content marketing represents a vast opportunity, but too many of us aren’t fully embracing it. Our own marketing seems puny when it should be strong and buff. So how do we create more robust, effective marketing? How do we up the quality of what we're producing? (And how do you define “quality,” anyway?) In this keynote, Ann Handley will counsel you on how your organization can create marketing that’s engaging – because your audience demands it and your organization deserves it.
Andrew Caravella, Sprout Social - Slaying It On Social: 9 Brands With Style, ...Marketing United
Content marketing represents a vast opportunity, but too many of us aren’t fully embracing it. Our own marketing seems puny when it should be strong and buff. So how do we create more robust, effective marketing? How do we up the quality of what we're producing? (And how do you define “quality,” anyway?) In this keynote, Ann Handley will counsel you on how your organization can create marketing that’s engaging – because your audience demands it and your organization deserves it.
Christopher Lester, Emma - "Send Email They Can't Ignore - Crafting a Truly V...Marketing United
"
As marketers, we live in a world of data, spreadsheets, and measuring our success in facts and figures. So much so, in fact, that it’s easy to for us to lose sight of the real, live people we’re trying to reach. However, the savviest marketers know that harnessing the power of email to create personalized, lasting brand impressions not only feels better – it also yields some seriously impressive results. Join Christopher Lester, VP of Sales at Emma, as he helps you get personal with smart segmentation, deliver immediate value with custom content, and craft experiences that everyone – from your CMO to your newest subscriber – can’t ignore."
Larry Kim, Wordstream - The Ultimate Guide to Hacking Twitter and Facebook AdsMarketing United
Join Larry Kim as he guides you through tips and processes for getting 10-100x more value from paid advertising campaigns on Facebook and Twitter. You’ll learn new strategies to drive exponentially more traffic to your content and convert 3-5x more of those clicks into leads and sales – all for less than $7 per campaign! Plus, you'll gain critical insights into how the algorithms of Paid Social Media advertising really work, including Relevancy Score and Quality Adjusted Bids. This is a must-attend session for content, social media and PPC marketers alike.
Justine Jordan, Litmus - Design Principles to Supercharge Your Email PerformanceMarketing United
Email is one of the most powerful weapons in a marketer’s arsenal… but it takes a truly solid design strategy to get it just right. The difference between two emails – one that generates big results and one that never sees the light of day – can be little more than a single design element. In this session with email extraordinarie Justine Jordan, learn dozens of tips and tricks you can use to improve your subscriber experience, open rates, clicks and conversions.
Robert Brown, Nissan North America - Diehard Fan Case Study for Marketing UnitedMarketing United
This document discusses a case study for a Nissan marketing campaign. It presents an app developed to support a college sports program as a potential marketing platform. The app achieved high reach and brand awareness among its users. Metrics from a brand study showed strong sentiment, recommendation, and unaided awareness of the Nissan brand. The document recommends continuing to identify opportunities where consumer passions intersect with the Nissan brand and ensuring flawless execution of any initiatives through commitment and accountability. It suggests using the boss's alma mater in future presentations as a way to strengthen recommendations.
Jen Lopez, MOZ - Social + SEO: Maximizing Your Brand's Reach, Conversions and...Marketing United
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall search strategy that skyrockets your reach from all areas.
If it feels like there are more complaints than ever – and that you’re spending more time and money dealing with negativity and backlash – you’re right. But the rise of customer complaints is actually an enormous opportunity, and haters aren’t your problem…ignoring them is. In this eye-opening and hilarious presentation, New York Times best-selling author Jay Baer will reveal brand-new, proprietary research into why and where your customers complain. Find out why you need to hug your haters and embrace complaints to keep your customers and grow your business.
Tim McMullen, redpepper - The Ultimate Formula for Perfect Multi-Channel Camp...Marketing United
Where to next? This question is probably top-of-mind for you and your brand. Keeping up with the constant flow of new technologies and trends can feel impossible, and it can be difficult to know how to leapfrog ahead. In this talk, Tim McMullen, CEO of redpepper, will introduce you to a proven formula to help your brand innovate and stay at the forefront of marketing. He’ll also walk you through campaigns from brands who are doing this incredibly well and how you can reverse engineer what works, giving you key takeaways you can apply to your own brand to better reach consumers.
Mike Nelson, Really Good Emails - Email Like The Best: 5 Types of Mailings Yo...Marketing United
For many organizations, email is one of those things that’s often an afterthought. So again and again, marketers are left scrambling to get the message together, leaving their correspondence disjointed and their readers anticipating yet another "salesy," irrelvant email. Let’s change that. In this session, Mike Nelson of Really Good Emails will walk you through 5 proven mailings to help keep your list more engaged and your customers happy. You'll leave with everything you need to revamp your tired email program and banish bad emails once and for all.
Lisa Greathouse, SimpleK12 - A Multi-Channel Strategy to Producing Web-based ...Marketing United
SimpleK12 has conducted more than 1,500 webinars – and, under Lisa’s leadership, has discovered a formula that consistently converts for both her B2C and B2B channels. Her techniques are like none you’ve ever seen, and she’s sharing her secrets with you. From her secret weapon for increasing attendance rates, to the #1 free tool that skyrockets attendee engagement – she is pulling back the curtain on all of her webinar marketing secrets. Want to know the #1 way to double your webinar success? Come find out!
Scott Harrison, charity:water - The story of charity:waterMarketing United
Seven years ago, Scott Harrison started charity: water with a mission to bring clean drinking water to every person on the planet. Learn from Scott's personal journey from New York City club promoter to building an organization that’s funded over 9,000 water projects in 20 countries. The remarkable success of charity: water shows us the power of community and technology when focused on a single, shared mission.
Adam Deflorian, AZDS Interactive Group + Josh Surridge, Canyon Ranch - Champ...Marketing United
You wouldn’t think that selling a luxury lifestyle would be very difficult – after all, who wouldn't want to spend a week getting pampered in Beverly Hills or lounging poolside in Hawaii? But when you’re one of several top-tier brands competing for the attention of a very small, very selective portion of the population, you have to go all-out with your marketing efforts. In this panel discussion, learn what it takes to become a part of the luxury conversation, the importance of producing extraordinary content and some really cool ways that marketing a lifestyle can help you sell your product or service.
Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...Marketing United
Digital marketing is a crucial part of any B2B marketing strategy. Today, B2B marketers are faced with the challenge of breaking through the noise and using programmatic to optimize both content and marketing strategies to reach BDMs and ITDMs. Using cutting edge data technology to fuel unique and creative strategies, Dell is going beyond Digital 101 to become a thought leader in the world of digital B2B marketing.
Scott Stratten, UnMarketing - Everything Has Changed and Nothing Is DifferentMarketing United
Joshie was excited to compete in a race against other reporters to be the first to report an important news story. However, Joshie realized being accurate is more important than being first, and took time to verify the facts before reporting on the developing situation. Joshie's readers appreciated the reporter's commitment to the truth over speed, showing that responsible journalism will build trust over time.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
17. MARKETING INSIDER GROUP
“We need to stop interrupting what
people are interested in and start
creating what they are interested in.
”
@BrennerMichael #MarketingUnited
24. MARKETING INSIDER GROUP
of marketing content goes
completely unused?
60-70%
How do we help answer
our buyers' questions when
@BrennerMichael #MarketingUnited
25. MARKETING INSIDER GROUP
Behind every piece
of bad content
is an executive
who asked for it.
@BrennerMichael #MarketingUnited
27. MARKETING INSIDER GROUP
The Art of Buyer Attraction
Digital
Analytical
Reach
Conversion
Target
Position
Message
Focus on Results
Focus on Activities
Focus
Skills@BrennerMichael #MarketingUnited
31. MARKETING INSIDER GROUP
IMAGINE: Marketing that attracts new buyers
AMEXOPEN Forum is the largest source of new leads for AMEX’s Small Business Division
@BrennerMichael #MarketingUnited
32. MARKETING INSIDER GROUP
Content Marketing programs
are assets with real value that
grows over time.
Need proof . . .
@BrennerMichael #MarketingUnited
34. MARKETING INSIDER GROUP
WARNING: Maturity Audiences Only!
Publish content to
primary channel
Distribute content
to earned media
Distribute content
to paid media
Measure ROI of
content marketing
Optimize and target
distribution
Optimize for
subscriptions
& offers
Where do you fall
on the content marketing
maturity curve?
Documented
content marketing
strategy
@BrennerMichael #MarketingUnited
36. MARKETING INSIDER GROUP
PART ONE
Build The
Business Case
BUILD THE BUSINESS CASE FIND THE BUDGET MEASURE RESULTS
1
Three Steps To B2B Content That Converts
37. MARKETING INSIDER GROUP
How Do You Sell
Empathy To
Executives Who
Don’t Have Any?
@BrennerMichael #MarketingUnited
44. MARKETING INSIDER GROUP
Early-stage Searches
Middle-stage
Brand Searches
Search/SocialVolume
What is Content Marketing?
(10-3000 X)
How do I succeed with
Content Marketing?
(2-10 X)
What tools can help
me with content
marketing?
(1)
Are you answering your customers’ questions?
@BrennerMichael #MarketingUnited
45. MARKETING INSIDER GROUP
Reach early
stage buyers
Engage new buyers
with your brand
Conversions you would
have never reached
= $
Build The Business Case
@BrennerMichael #MarketingUnited
46. MARKETING INSIDER GROUP
PART TWO
Find The
Budget
BUILD THE BUSINESS CASE FIND THE BUDGET MEASURE RESULTS
2
Three Steps To B2B Content That Converts
47. MARKETING INSIDER GROUP
Content
Used
30%
Content
Not Used
70%
60% -70% of Content Goes Completely Unused*
$100 Billion Opportunity**
**Source: Econsultancy
* Source: Sirius Decisions
= $
@BrennerMichael #MarketingUnited
49. MARKETING INSIDER GROUP
The average click-through rate of display ads is 0.1%.
(DoubleClick).1%
8% Only 8% of internet users account for 85% of clicks
on display ads (and some aren’t even humans!)
(comScore)
50% About 50% of clicks on mobile ads are accidental
(GoldSpot)
Reallocate Budget From Low Performing
Marketing Programs (Advertising?)
@BrennerMichael #MarketingUnited
55. OPP (OPC)
•Act as a journalists at events
•Customer Service / Sales FAQs
•Cover competitor and industry research
•Ask 2nd-tier influencers to share their work
How To Do Content Marketing Without A Budget?
@BrennerMichael #MarketingUnited
57. Create Stuff Easy
• Create a list of top influencers
• best conferences
• best quotes
• best stats in your industry
• Simply answer customer questions
• What is…
• Why important...
• How to achieve success with ...
How To Do Content Marketing Without A Budget?
@BrennerMichael #MarketingUnited
61. MARKETING INSIDER GROUP
SAP Digitalist Magazine
To help executives understand how technology drives business innovation.
@BrennerMichael #MarketingUnited
64. MARKETING INSIDER GROUP
Lyly Lepinay – Group Digital Content Marketing
Manager, Capgemini
@BrennerMichael #MarketingUnited
65. MARKETING INSIDER GROUP
CapGemini
Content-Loop.com
• LinkedIn Sponsored updates
• Drives to branded Content Hub
• Offers to deeper content
• Recommendations to connect with
experts
Results:
~1M visitors / year
+ 3K new LinkedIn followers per week
+ High Quality Leads
+ Sales / ROI
66. MARKETING INSIDER GROUP
Subscribers are 9x more likely to convert than non-subscribers
Subscribers Are The Key
B2B buyers engage with 20 pieces of content on average, and
90% comes via their inbox
@BrennerMichael #MarketingUnited
67. MARKETING INSIDER GROUP
Paid vs. Organic Search Traffic
REACH
Organic Search Share of Voice
Unbranded Search Traffic
LEADS
CONVERT
OTHER CONVERSIONS
SUBSCRIBERS
Time on Site
ENGAGE
Social shares
Subscriptions
Bounce rate
Retention Rate
Upsells
RETAIN
The Power of Subscriptions
@BrennerMichael #MarketingUnited
68. MARKETING INSIDER GROUP
Lifetime Value:
Content consumers
spend 2x more and
are 3x more loyal.
Shane Jordan
Digital Marketing Manager
Blue Cross BlueShield of Alabama
69. MARKETING INSIDER GROUPBUILD THE BUSINESS CASE FIND THE BUDGET MEASURE RESULTS
My Free Gift To You: http://bit.ly/content-formula
This is me 20 pounds, I mean 20 years ago, at College Graduation. I went to school to study business but then changed my major to English Lit because I was fascinated by the art of storytelling. I still wanted to follow my career ambitions by working in the business field but felt even then that communications was the key to business success. It’s 1994 and a company named Mosaic changed it’s name to Netscape and released the first web browser. At this time, there were 1,000 connected computers in the early world wide web. In just a few short years, that number went from millions to the billions of connected devices we have today.
Fast forward to today. And it’s content and accessibility that is driving the world, not the Internet. Marketers, publishers and agencies are no longer in control. The consumer is…we have each become our own network hubs.
These are my children. The oldest there in the middle is Linkedin, to the left is my other daughter Facebook. To the right is my son Twitter and my youngest is G+. Aren’t they cute. I’m so proud of them. They have literally and drastically changed my world in just a few short years.
We’ve all asked the question, why content marketing?
To set the stage, there’s been a fundamental shift in the way we as consumers consume and share content. Momentous amount of content being created, consumed and shared. An amazing amount of content, the real question is how does a brand stand apart?
Core components the way we need to think. We need to think different.
The secret to content marketing is that its not that hard. There are obstacles, but what we’re going to do is give you our secrets and let you know what’s worked for other brands to drive a content marketing strategy.