How do you plan to grow revenue in the digital age -- especially during times of economic uncertainty? Selling B2B software has grown increasingly difficult as buying committees expand, purchasing cycles lengthen, and procurement processes have more scrutiny than ever. Sellers need a new way to win deals. They need to look to buyers' cloud budgets. These budgets are consistently growing and creating opportunities for sellers to create a strategy that enables them to tap into new budgets, and create a better buying experience for their customers. Learn more at www.tackle.io.

1. Are you doing everything you
can to grow revenue?

2. Software is only getting more
difficult to sell.

3. 75% of buyers say their
average buying cycle has
increased over the
past 24 months*
*Forrester/Outreach Buyer & Seller Dynamics, 2022

4. Buying committees are expanding
Enterprise purchasing cycles are
longer than ever
Procurement processes are
becoming more rigid

5. And it’s only getting harder.

6. As an economic recession looms,
efficiency is the name of the game.
Your buyers are
tightening their
budgets
People are
worried about
their jobs
Companies are
laser-focused
on their
bottom lines

7. Your software might save
companies - or jobs
“If only we had the budget.”

8. Dollars are getting harder to
come by – but that doesn’t
mean they don’t exist.

9. The ability to find and attach
to relevant budgets
is critical.

10. Your value prop must be
strong and aligned to your
customers current state.

11. But…what is your customers’
current state?

12. Cloud budgets are growing
For the full year 2022, IDC is forecasting
cloud spend to grow 22%*
That’s $90.2 BILLION
*Compared to 2021 spend

13. Cloud Ecosystems and Marketplaces
are replacing traditional partnerships
Resell is predicted to make up a
smaller proportion of the
technology industry’s revenue
dropping from
66%
33%
to
–Forrester
76%
of business
leaders agree
current business models
will be unrecognizable
in the next few years –
ecosystems will be the
main change agent.
–Accenture
from

14. Those who speak Cloud and understand
how to effectively sell Cloud will win.
in new bookings
for Q4 was generated
through co-selling with
the hyperscalers.
$700M
of the $1.2B
“It cuts the sales cycle
down by almost
50%
When we use the
AWS Marketplace.”
– George Kurtz,
CEO, Crowdstrike
Within 2 years
20%
of Seeq’s total ARR was
transacted through
Marketplaces.

15. The dirty little secret:
It’s wildly resource intensive
to be successful.

16. Deep knowledge of the Clouds
& Ecosystems
New GTM motions & enablement
Broad organizational commitment
You’ll need…

17. Technical expertise - Marketplace
+ Product Integration
Operational scalability & efficiency
across Sales, Finance, Product, and
Engineering teams
Not to mention…

18. But is that the best way to spend
your valuable time?

19. Great businesses focus on
building great products that
serve their customers.

20. Yet - those who fail to adapt will
lose to lesser competitors at the
hands of convenience.

21. Give your customers what
they want:
fewer vendors and fewer bills
software that’s easy to purchase
to meet and exceed their committed cloud
spend with AWS, Google Cloud, Microsoft

22. Let’s be honest:
Being easy to procure
is a KILLER feature

23. Attaching to a growing budget
is a KILLER feature

24. Landing on your buyers’ cloud bill
is a KILLER feature

25. Embedding into trusted
ecosystems is a KILLER feature

26. Cloud rules everything around us
Budget | Resources | Strategy

27. What is YOUR strategy for
capturing Cloud dollars?

28. Frankly, that’s why we built
Tackle

29. You: Focus on YOUR business
Tackle: Helps you build, execute, and
operationalize your digital selling strategy
through the Clouds

30. Decode Cloud Selling

31. Decode Cloud Selling
Derisk revenue streams

32. Decode Cloud Selling
Derisk revenue streams
Delight your buyers

33. Decode Cloud Selling
Derisk revenue streams
Delight your buyers
Sell where they buy

34. Tackle is THE way
to go to market with the Clouds.