2. It’s not just B2B or B2C…It’s not just B2B or B2C…
It’s P2P!It’s P2P!
(Person to Person)(Person to Person)
3. ObjectivesObjectives
ü Generate more traffic to the BiU news web pagesGenerate more traffic to the BiU news web pages
ü Demonstrate case studies/success of current customersDemonstrate case studies/success of current customers
ü Promote BiU as a great place to work and recruit new staffPromote BiU as a great place to work and recruit new staff
4. OverviewOverview
LinkedIn is unique from the other platforms in that it is specificallyLinkedIn is unique from the other platforms in that it is specifically
geared towards professional networking.geared towards professional networking.
ü Follow industry experts to gain valuable insight.Follow industry experts to gain valuable insight.
ü Don’t be afraid to ask others to ‘endorse’ you.Don’t be afraid to ask others to ‘endorse’ you.
ü Create a personal image for the cover photo on your profile.Create a personal image for the cover photo on your profile.
ü Complete your profile 100%. According to LinkedIn statistics profilesComplete your profile 100%. According to LinkedIn statistics profiles
that are completed 100% get 46% more profile views than thosethat are completed 100% get 46% more profile views than those
who don’t.who don’t.
ü Use the LinkedIn homepage to share valuable content with yourUse the LinkedIn homepage to share valuable content with your
connections.connections.
ü Create your own networkCreate your own network
5. It’s all about engaging, not pushingIt’s all about engaging, not pushing
ü Good content engages with the audience, creates dialogue and isn’tGood content engages with the audience, creates dialogue and isn’t
dictatorialdictatorial
ü
ü Create empathy with the viewer by keeping it simple, relevant andCreate empathy with the viewer by keeping it simple, relevant and
informedinformed
ü
ü Professionals don’t buy direct, they like to discover and share.Professionals don’t buy direct, they like to discover and share.
ü
ü Ask the questionsAsk the questions
ü
ü Facts and figures always draw a crowd – infographic!Facts and figures always draw a crowd – infographic!
6. Latest energy price freeze heats up the pricing war.Latest energy price freeze heats up the pricing war.
British Gas is extending its price freeze for standard
tariff energy customers until August, after initially
announcing a March deadline. And while this is no
doubt welcome to customers, is it just the latest
play on the energy roulette wheel that has become
an annual lottery for consumers across the board?
What will it mean for all of us over the next 5, 10 or
25 years and what are the real alternatives
available to us?
What’s your experience?
Keep up to date with the news, views, movers and
shakers of the energy world with BiU one of the
leading UK energy consultants.
7. The journey…a personal touchThe journey…a personal touch
Whether it’s a cuddly kitten, a lounging lizard
or just a treat for man’s best friend, Pets at
Home has been the preferred choice pet care
for over 25 years, with stores across the UK.
But one of their pet hates was how could
they maintain a large energy budget,
efficiently and effectively, across the
company.
See how, working with the BiU pedigree
team, Ian Kellet, Finance Director, Pets at
Home, achieved his goal.
8. Great company, great people, great future!Great company, great people, great future!
At BiU we're really proud to support people having the kind of careerAt BiU we're really proud to support people having the kind of career
they want. And because we've so many opportunities within the team itthey want. And because we've so many opportunities within the team it
gives our people the chance to do new and different things while they'regives our people the chance to do new and different things while they're
with us. Find out how Mark worked his way from Sales Advisor towith us. Find out how Mark worked his way from Sales Advisor to
Marketing ManagerMarketing Manager (link to blog)(link to blog)
Careers BlogCareers Blog
Life in MarketingLife in Marketing
Hello Mark, great to talk to you! There’s certainly a lot of energy acrossHello Mark, great to talk to you! There’s certainly a lot of energy across
the floor todaythe floor today
Yes..and this is a typical BiU day!Yes..and this is a typical BiU day!
How long have you been with Biu?...How long have you been with Biu?...
(This continues with a series of questions that marks the career path of(This continues with a series of questions that marks the career path of
Mark)Mark)
9. What’s nextWhat’s next
ü Create a Social Media calendar that will include at least 2 weekly bespoke LinkedInCreate a Social Media calendar that will include at least 2 weekly bespoke LinkedIn
articlesarticles
ü
ü Content to include: energy news articles, BiU led discussion, blogs, and membersContent to include: energy news articles, BiU led discussion, blogs, and members
of team (video? A day in the life of a procurement team member? Or 60 secondof team (video? A day in the life of a procurement team member? Or 60 second
questionnaire?).questionnaire?).
ü
ü Make sure everything is up to dateMake sure everything is up to date
ü
ü Book time with team members to discuss their contributions, deadlines etc.Book time with team members to discuss their contributions, deadlines etc.
ü
ü All BiU team members to be LinkedIn and share messagesAll BiU team members to be LinkedIn and share messages
ü
ü Collate customers/clients LinkedIn detailsCollate customers/clients LinkedIn details
ü
ü Issue exclusive offers/e-books/slide share only via LinkedInIssue exclusive offers/e-books/slide share only via LinkedIn
10. Is it working?Is it working?
ü Check comments on LinkedIn (Like, Share, Comment)Check comments on LinkedIn (Like, Share, Comment)
ü
ü Web team reportWeb team report
ü
ü LinkedIn Content Marketing Score and Trending ContentLinkedIn Content Marketing Score and Trending Content
ü
ü Google AnalyticsGoogle Analytics
ü
ü Discover peaks and troughs, optimum time and day for publishingDiscover peaks and troughs, optimum time and day for publishing
ü
Building up the LinkedIn community is a marathon not a sprintBuilding up the LinkedIn community is a marathon not a sprint
11. ““If you want to achieve yourIf you want to achieve your
goals, help others achieve theirgoals, help others achieve their
goals.”goals.”
Zig Ziglar
