The government estimates that in the UK alone the disabled consumer market (Purple Pound) is worth £249 billion per year. Why would an organisation miss out on a market this big? How do we enable the vast variety of disabled users to use our products? And how do we involve them in the UX process? There is no average disability to design for so how can our disabled participants help us make our systems as flexible as possible?
8. Conditions
Blindness
Impaired vision
Colour blindness
Deafness
Impaired hearing
Inability to use a mouse
Slow response time
Limited fine motor control
Learning disabilities
ADHD
Inability to retain or
concentrate on
information
Autism
Asperges
Alzheimer's
Chronic illness
Physical disabilities
Intellectual disabilities
Dyslexia
9. Myth of average. Design to edges. Adapt to each users requirements.
15. Craig, age 27 “I’ve got to take a pic of that…and tweet it,
Instagram it, and…”
About him:
• Thinks texting is an art
• Blogs about food
• Takes lots of pictures
• Impulsive and will go almost
anywhere on the spur of the
moment
Accessibility consideration:
Has deuteranopia (Colour blind with green
deficiencies
Technology use:
iPhone 6 Plus, HP Slate 10 Tablet
Needs for a good experience:
• Content that doesn't rely on color to provide meaning
or content
• Buttons and controls that have clearly indicated states
(active or inactive)
• Uses maps a lot and finds them difficult to understand
when they're color coded without further explanation of
color meanings
Accommodations or assistive technologies
used:
The HueVue app helps Glen to identify
colors when he needs them. It's not always
convenient to use.
17. Jane, age 16 “I love looking at vintage maps and stamps.”
About her:
• Average kid, loves games,
hates homework
• Was in an accident at age 7;
injuries resulted in brain
damage
• Wants to be a veterinarian
• Collects maps and stamps
Accessibility consideration:
Has a mild cognitive (intellectual) disability;
short-term memory loss
Technology use:
Galaxy Note 4 phone (Android),
MacBook Pro
Needs for a good experience:
• Simple, clear layout; consistent navigation
• Headings and bullets
• Content written in plain language without slang
• Inline definitions for abbreviations, acronyms, and
jargon
• Iconography, drawings, animations
• Captions and transcripts for videos
Accommodations or assistive technologies used:
Occasionally uses a screen reader, particularly
when she's researching online for homework
assignments or when she has a hard time
understanding things (narration is easier to
understand than reading)
37. ‘one of us tested it with a screen reader’
Assistive technologies should be used in real-life scenarios. You can not test for accessibility without
involving disabled people.
38. Test against WCAG
While people with disabilities are good at finding accessibility issues, if something is inaccessible, they
might not be able to identify it because it’s inaccessible.
39. Automated testing
‘my site is accessible it passed the online test’. No tool exists that will test. Does not mean it is usable.
40. ‘my site is accessible it passed the online test’
Alt = Dog
41. Do not assume that feedback from one
person with a disability applies to all
A person with a disability doesn't necessarily know how other people with different disabilities
interact with products, nor know enough about other disabilities to provide valid guidance on other
accessibility issues.
Degree in Multimedia Design
Last 7 years working on UX and Research projects in either the education or disability sector
Head of digital transformation at Purple
Talk about the myth of average
Cut at 0
Mention if there is no average you have literally designed it for nobody
We need to design to the edges
