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Marie Turner
AMARA
Effective link building for
Ecommerce
@OhMarieTurner
http://www.slideshare.net/marie-turner
@OhMarieTurner #BrightonSEO
1. Ecommerce SEO
fundamentals
@OhMarieTurner #BrightonSEO
2. Build an effective link
campaign
@OhMarieTurner #BrightonSEO
3. Reporting and keeping
the momentum
@OhMarieTurner #BrightonSEO
“To rank higher is to offer
tremendous value to users”
- Neil Patel
@OhMarieTurner #BrightonSEO
@OhMarieTurner #BrightonSEO
mattcutts.com/blog/guest-blogging/
@OhMarieTurner #BrightonSEO
@OhMarieTurner #BrightonSEO
examplehats.com/
riding-hats/
size-checker
https://www.seriouseats.com/nacho-recipe-generator
• 6,000 organic views a month
• Ranks 1st Page for “nacho”
• 55 nacho queries
• 5 DA 50+ links
https://www.clarks.co.uk/measureandfit-at-home
• 2,700 organic views a month
• Ranks 1st Page for “measuring kids feet”
• 1,400 shoe-fitting queries
• 12 DA 50+ links
https://www.amara.com/home-inspiration
• 10,000 organic views a month
• Ranks 1st Page for “home inspirations”
• Regular links from collabs
https://www.amara.com/wallpaper/calculator
• 3,000 organic views a month
• 1st Page for “wallpaper calculator”
• 1,200 queries around “how do I measure wallpaper?”
• 5 DA 50+ links
2. Build a campaign for
your customers
@OhMarieTurner #BrightonSEO
3. Reporting and keeping
the momentum
@OhMarieTurner #BrightonSEO
@OhMarieTurner #BrightonSEO
@OhMarieTurner #BrightonSEO
@OhMarieTurner #BrightonSEO
1. Future-proof your link strategy
2. Find a relevant strategy
3. Implement a campaign
@OhMarieTurner #BrightonSEO
bit.ly/
mariesplanner
bit.ly/
mariesform
File > Make a Copy
@OhMarieTurner #BrightonSEO
@OhMarieTurner #BrightonSEO
Effective Link Building
for Ecommerce
@OhMarieTurner marie.turner@amara.com

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Brighton SEO - Effective link building for e-commerce