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Brighton SEO - Effective link building for e-commerce

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Thanks for listening to my talk on how to build effective links to your e-commerce site at BrightonSEO! If you've got a question, ask me at marie.turner@amara.com, or drop me a tweet @OhMarieTurner. make sure you tell me your 2 facts and a fib, as well so I can guess! :D

Downloadable files: Make sure you file > make a copy! Happy planning!

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Brighton SEO - Effective link building for e-commerce

  1. 1. Marie Turner AMARA Effective link building for Ecommerce @OhMarieTurner http://www.slideshare.net/marie-turner
  2. 2. @OhMarieTurner #BrightonSEO
  3. 3. 1. Ecommerce SEO fundamentals @OhMarieTurner #BrightonSEO
  4. 4. 2. Build an effective link campaign @OhMarieTurner #BrightonSEO
  5. 5. 3. Reporting and keeping the momentum @OhMarieTurner #BrightonSEO
  6. 6. “To rank higher is to offer tremendous value to users” - Neil Patel @OhMarieTurner #BrightonSEO
  7. 7. @OhMarieTurner #BrightonSEO
  8. 8. mattcutts.com/blog/guest-blogging/ @OhMarieTurner #BrightonSEO
  9. 9. @OhMarieTurner #BrightonSEO
  10. 10. examplehats.com/ riding-hats/ size-checker
  11. 11. https://www.seriouseats.com/nacho-recipe-generator • 6,000 organic views a month • Ranks 1st Page for “nacho” • 55 nacho queries • 5 DA 50+ links
  12. 12. https://www.clarks.co.uk/measureandfit-at-home • 2,700 organic views a month • Ranks 1st Page for “measuring kids feet” • 1,400 shoe-fitting queries • 12 DA 50+ links
  13. 13. https://www.amara.com/home-inspiration • 10,000 organic views a month • Ranks 1st Page for “home inspirations” • Regular links from collabs
  14. 14. https://www.amara.com/wallpaper/calculator • 3,000 organic views a month • 1st Page for “wallpaper calculator” • 1,200 queries around “how do I measure wallpaper?” • 5 DA 50+ links
  15. 15. 2. Build a campaign for your customers @OhMarieTurner #BrightonSEO
  16. 16. 3. Reporting and keeping the momentum @OhMarieTurner #BrightonSEO
  17. 17. @OhMarieTurner #BrightonSEO
  18. 18. @OhMarieTurner #BrightonSEO
  19. 19. @OhMarieTurner #BrightonSEO
  20. 20. 1. Future-proof your link strategy 2. Find a relevant strategy 3. Implement a campaign @OhMarieTurner #BrightonSEO
  21. 21. bit.ly/ mariesplanner bit.ly/ mariesform File > Make a Copy @OhMarieTurner #BrightonSEO
  22. 22. @OhMarieTurner #BrightonSEO
  23. 23. Effective Link Building for Ecommerce @OhMarieTurner marie.turner@amara.com

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