5. 74% of Canadian Icewine is exported to
Asian markets.
China: 7th largest consumer of Icewine
worldwide.
No big players in the market.
Untapped market.
6.
7. Easy policy 7% increase in GDP sonce 2010
Purchasing power
Growing standard of living.
Drinking culture is very important
part of social Chinese culture.
Icewine is symbol of gifting or
investment in Chinese culture. E-Commerce
High Taxes &
duties
8. High economic growth with high population
High Tax-Tariff 14%
Consumption tax 10%
Value added tax 17%
Increasing demand for Canadian Icewine.
8.3% population drinks Icewine.
Domestic brand available with lower price
Fake brands
SWOT
9. Packaged wine confronts levies of around 12% to 14%, while wine in mass confronts duties of
around 20%. These taxes, joined with the 10% Consumption Tax Rate (CTR) and 17% Value
Added Tax (VAT), bring about a general duty of around half of the item's quality.
Labels for Icewine mush have information in Madarin Chinese.
Fake and Counterfeit wine product across China.
There have also been case in the past few years of fake Icewine product in china bottled and
packaged under the name "Canadian Icewine" or "Icewine style" and sold for lowly 20$. Icewine
spelled out as one word is a registered trademark of Canada but producers have problems
enforcing this law abroad.
10. General guidelines Before entering the market:
Guidelines for the Administration of Wholesaling of Alcoholic Products.
Guidelines for Administration of Retailing of Alcoholic Products.
Measures for the Administration of Wine Distribution.
Cleanliness Standards of Distilled and Brewed Wine
11.
12. Position Cost with Salaries
General Managers (One is also a winemaker) (2) 64.000,00$
HR Analyst (1) 24.000,00$
Sales Representative (1) 26.000,00$
Export Analysts (2) 50.000,00$
Financial Analyst (1) 24.000,00$
Operations Analyst (1) 24.000,00$
Technology Expert (1) 29.000,00$
Clerical (1) 9.360,00$
Total 250.360,00$
Labour Costs
