Kaedah Penyediaan Slaid yang Baik

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Kaedah Penyediaan Slaid yang Baik

  1. 1. Kaedah Penyediaan Slaid yang Baik Annafi Zulkifli Ketua Bahagian Pengurusan Transformasi, S.P.A.D.Oktober 2012
  2. 2. Taklimat kita pada hari ini Objektif • Menyampaikan kaedah penyediaan slaid Outcome yang diharapkan yang baik untuk penyampaian yang lebih berkesan • Peningkatan pengetahuan peserta tentang kaedah penyediaan slaid • Berkongsi contoh slaid yang pernah yang baik & berkesan dibentangkan kepada Economic Council • Pemahaman tentang aplikasi kaedah • Menjalankan latihan amali bagi memberi penyediaan slaid yang disampaikan peluang kepada para peserta mengaplikasikan kaedah tersebut Strictly Confidential and for Internal Use Only 2
  3. 3. Agenda Time Agenda 9.10 am Taklimat penceramah jemputan (20 min) • Kaedah penyediaan slaid • Contoh slaid 9.30 am Latihan amali (60 min) 10.30 am Minum pagi (30 min) 11.00 am Pembentangan hasil kerja oleh peserta (2 jam) 1.00 pm Bersurai 3
  4. 4. Slaid berikut seringkali digunakan oleh penyampai…Apa pendapat anda? Strictly Confidential and for Internal Use Only 4
  5. 5. Kajian telah menunjukkan bahawa penampilan visual slaid memberi impakyang paling tinggi dalam mencapai objektif sesuatu pembentangan Verbal (What is Said) 7% Visual Vocal(How it Looks) (How it’s Said) 55% 38% Source: Albert Mehrabian, Silent Messages Strictly Confidential and for Internal Use Only 5
  6. 6. 2 sebab utama mengapa penyediaan slaid yang berstruktur adalah amatpenting 1 2 Menyampaikan Memberi fokus Idea secara kepada outcome logikal pembentangan Strictly Confidential and for Internal Use Only 6
  7. 7. Kaedah yang kami guna & akan dikongsi pada hari ini merupakan‘customised version’ daripada ‘The Minto Pyramid Principle’ 2 Siapakah Barbara Minto?1 ‘The Minto Pyramid Principle’ • Berkelulusan Masters in Business Administration • Prinsip (MBA), Harvard Business penyediaan School slaid yang menekankan • 30 tahun pengalaman mengendalikan susun atur kursus di firma perundingan dan pemikiran organisasi terkemuka 3 Aplikasi Firma perundingan terkemuka.. Bagi penyediaan… • Cadangan • Pembentangan formal • Laporan Sumber: The Minto Pryramid Principle, www.barbaraminto.com Strictly Confidential and for Internal Use Only 7
  8. 8. Kaedah penyediaan slaid kami ialah 4uS1R; 4 unique Steps & 1 Rule4 unique Steps Kenalpasti Bina Bina isi Semak objektif & jalan kandungan semula outcome cerita Rule1 MECE (Mutually exclusive, completely exhaustive) Strictly Confidential and for Internal Use Only 8
  9. 9. Langkah 1: Kenalpasti objektif & outcome Definisi Kenapa perlu kenalpasti? • Sesuatu perkara • Supaya tahu apa yang ingin yang ingin dicapai disampaikan Objektif dengan melakukan • Memudahkan pembinaan jalan sesuatu tindakan cerita • Kesan atau akibat • Sebagai panduan untuk sesuatu tindakan membina isi kandungan slaid Outcome yang tepat 9
  10. 10. Langkah 1: Kenalpasti objektif & outcomeOur meeting today Objectives • Provide insights on the Expected Outcome biggest issue of current taxi industry • Feedback & guidance on 1Malaysia Taxi concept • Propose 1Malaysia Taxi concept to deliver significant improvement in taxi industry Strictly Confidential and for Internal Use Only 10
  11. 11. Langkah 2: Bina jalan cerita Apakah ‘storyline’? Sebuah medium dalam bentuk skrip bagi membantu dalam penyampaian mesej Kenapa perlu ‘storyline’? • Bagi memastikan penyampaian slaid menepati objektif • Penyampaian lebih mudah difahami Strictly Confidential and for Internal Use Only 11
  12. 12. Langkah 2: Bina jalan ceritaContoh jalan cerita bagi slaid 1Malaysia Taxi Concept• Provide insights on the • Majority of cabbies suffer from the rent-seeking nature of the “Pajak” business biggest issue of current model (permit rental) taxi industry • The “Pajak” system affects the Rakyat and tourists as the cabbies pass on their costs to try to make ends meet • Meanwhile, there remains no attention to performance management by operators & regulator’s enforcement capacity is limited • To further amplify the initiative’s positive impact, let’s take this opportunity to also address other driver plights & passenger grouses• To propose 1Malaysia • 1Malaysia taxi concept comprises of 6 steps, aimed to deliver significant taxi service improvement in our country Taxi concept • Step 1: License - Owner-driver license is a step towards better taxi service • Step 2: Vehicles - Suitable financing model gives drivers affordable access to cars • Step 3: Regulation - Drivers behaviour will be strictly governed by SPAD • Step 4: Performance management - Leads to optimal taxi service to public • Step 5: Technology enablement – CTSS for operational effectiveness & efficiency • Step 6: Cost optimisation - Economies of scale optimises some of the cost items • Win-win: Cabbies can earn up to 2x income whilst TaxiCo breaks even Strictly Confidential and for Internal Use Only 12
  13. 13. Langkah 3: Bina isi kandungan2 komponen penting bagi isi kandungan:• Mesej utama• Bukti yang menyokong mesej utama Strictly Confidential and for Internal Use Only 13
  14. 14. Langkah 3: Bina isi kandunganThe “Pajak” system affects the Rakyat and touristsas the cabbies pass on their costs to try to make ends meet Widespread news on errant taxi drivers • A taxi driver was fined RM1000 today after pleading guilty to over-charging a British couple nearly RM460 in taxi fare. (source: News Straits Times (26 Apr 2012) - Cabbie fined for over- charging) • … foreign tourists who have to fork out RM200 for a trip from KL Sentral to KLCC. (source: News Straits Times (23 May 2012) - TAXI DRIVERS: Time to act against these rogues) • During the 2 hours operations,... one taxi driver was caught charging a tourist RM25 per hour for sightseeing in the city for three days which came up to a total of RM2,500. (source: the Star (18 Jan 2012) - SPAD nabs 21 KL cabbies for various offences) Strictly Confidential and for Internal Use Only 14
  15. 15. Langkah 3: Bina isi kandungan We have identified four sub-NKRAs to anchor the efforts to deliver significant improvements in urban public transport We have defined four sub-NKRAs to focus our efforts Sub-NKRAs Description 1 ▪ Door-to-door journey times, Reliability and including in-vehicle and out-of- journey times vehicle travel times during AM peak periods ▪ Prime Minister has set a national priority of delivering a 25% 2 ▪ Journey experience on public modal share1 for public transport Comfort and transport including out-of-vehicle in the Klang Valley by 2012 convenience travel experience during AM peak periods ▪ Initial focus of efforts will be on the Klang Valley, 3 ▪ Ability of rakyat to have sufficient subsequently expanding to Accessibility and accessibility to make public Penang and Johor Bahru connectivity transport services an attractive alternative to cars 4 ▪ Provision of sufficient PT capacity Availability to serve both existing and new and capacity passengers 151 Modal share defined as percentage of passenger trips via mass public transport modes
  16. 16. Langkah 3: Bina isi kandungan
  17. 17. Langkah 4: Semak semulaAntara soalan-soalan penting ketika ‘review’:• Adakah objektif disampaikan dengan jelas ?• Adakah outcome akan tercapai setelah slaid ini dibentangkan?• Adakah setiap idea teratur?• Adakah isi slaid mudah difahami? “Editing someone else’s work is one of the best ways to learn how to edit your own.” Strictly Confidential and for Internal Use Only 17
  18. 18. Peraturan 1: MECEMutually Exclusive, Completely Exhaustive ‘Mutually Exclusive’ • Tiada pertindihan idea • Idea pada setiap peringkat Subject mestilah merumuskan idea yang selepasnya & tidak berulang 1 2 3 4 ‘Completely Exhaustive’ a b c d • Tidak ada satu idea pun yang tertinggal e f g h • Idea dalam setiap kumpulan mestilah menyokong mesej i j k l utama secara total Strictly Confidential and for Internal Use Only 18
  19. 19. Kaedah 4uS1R; 4 unique Steps & 1 Rule4 unique Steps Kenalpasti Bina Bina isi Semak objektif & jalan kandungan semula outcome cerita Rule1 MECE (Mutually exclusive, completely exhaustive) Strictly Confidential and for Internal Use Only 19
  20. 20. Agenda Time Agenda 9.10 am Taklimat penceramah jemputan (20 min) • Kaedah penyediaan slaid • Contoh slaid yang telah dibentangkan di Majlis Ekonomi (EC) 9.30 am Latihan amali (60 min) 10.30 am Minum pagi (30 min) 11.00 am Pembentangan hasil kerja oleh peserta (2 jam) 1.00 pm Bersurai 20
  21. 21. Presentation to the EC Proposed 1Malaysia Taxi conceptJune 2012
  22. 22. Our meeting today Objectives • Provide insights on the Expected Outcome biggest issue of current taxi industry • Feedback & guidance on 1Malaysia Taxi concept • Propose 1Malaysia Taxi concept to deliver significant improvement in taxi industry Strictly Confidential and for Internal Use Only 22
  23. 23. Majority of cabbies suffer from the rent-seeking nature of the “Pajak”business model (permit rental) Hefty rent under the “Pajak” business model 66% cabbies under “Pajak” business modelCabbies’ monthly cashflow (Proton Saga hire purchase) RM 3,917 Income RM 1,672 RM 2,245 Individuals 34% RM 358 Operator’s margin (12,769) Fixed cost • Vehicle (RM686) Rental RM 842 (RM1200) • Road tax (RM6) • Insurance (RM150) Companies Variable cost 66% • Maintenance (RM355) (24,506) RM 1,045 • Fuel (RM630) • Radio Service (RM60) Revenue Cost Assumptions • Daily rental @RM40 (Saga) • Scheduled maintenance cost inclusive of normal service, tyre change, etc. Greater KL budget taxi breakdown • 350 km / day average travel • First 2 km at RM3.00, subsequent 115m at RM 0.10 fare • 40% paid travel • RM0.06/km NGV cost • 30 working days Strictly Confidential and for Internal Use Only 23
  24. 24. The “Pajak” system affects the Rakyat and touristsas the cabbies pass on their costs to try to make ends meet Widespread news on errant taxi drivers • A taxi driver was fined RM1000 today after pleading guilty to over-charging a British couple nearly RM460 in taxi fare. (source: News Straits Times (26 Apr 2012) - Cabbie fined for over- charging) • … foreign tourists who have to fork out RM200 for a trip from KL Sentral to KLCC. (source: News Straits Times (23 May 2012) - TAXI DRIVERS: Time to act against these rogues) • During the 2 hours operations,... one taxi driver was caught charging a tourist RM25 per hour for sightseeing in the city for three days which came up to a total of RM2,500. (source: the Star (18 Jan 2012) - SPAD nabs 21 KL cabbies for various offences) Strictly Confidential and for Internal Use Only 24
  25. 25. Meanwhile, there remains no attention to performance management byoperators & regulator’s enforcement capacity is limited Operator No effort by operators to ensure quality of service in the industry Regulator > 1 officer 200 215 per 400 taxis 187 107Enforcement ~50 65 Officers 2008 2009 2010 Q1 Q2 Q3 Q4 Q1 - Q2 2011 2011 2011 2011 2012 SPAD’s enforcement capacity has increased since its formation, however this is still not sufficient to ensure service standards are maintained Strictly Confidential and for Internal Use Only 25
  26. 26. To further amplify the initiative’s positive impact, let’s take thisopportunity to also address other driver plights & passenger grouses Key issues 1Malaysia Taxi Concept • Rising operating cost • Eliminates the ‘pajak’ profit • Leverages on economies of scale to drive down costs of: Cabbies • Vehicles • Maintenance and repair • Spare parts • Service unavailability • Tightens regulations and strengthens • Unreliable service enforcement to establish minimum • Behaviorial issues (haggling, service standards overcharging, job refusal, • Imposes self-regulatory performance non- courteous) Passengers management standards on operators • Reckless driving • Leverages on technology: • Territorial/ gangsterism • Ensures availability and coverage • Shabby & poorly • Optimal call booking and assignment maintained taxi vehicle Strictly Confidential and for Internal Use Only 26
  27. 27. 1Malaysia taxi concept comprises of 6 steps, aimed to deliversignificant taxi service improvement in our country Step 6: Cost optimisation • Economies of scale Step 5: Technology enablement • Call booking & dispatch services • Geographic coverage tracking • Customer feedback Step 4: Performance management • Optimal service to public (e.g. routes, meters, minimal journey time) Step 3: Regulation • License conditions • Enforcement system Step 2: Vehicle • “Accessible” entry criteria • No huge upfront cost • Low monthly repaymentsStep 1: License• Owner-driver license - removes “Pajak” profit Strictly Confidential and for Internal Use Only 27
  28. 28. Step 1: LicenseOwner-driver license is a step towards better taxi service Owner-driver removes “Pajak” profit Successful examples of owner-driver modelCabbies’ monthly cashflow (Proton Saga hire purchase) 1. London Black Cab RM 2,030 RM 3,917 (New income) • The world’s finest taxi services • Top spot for 3 years in a RM 1,672 row in Hotels.com Annual Taxi Report. RM 1,887 +RM358 RM 842 Fixed cost 2. Hong Kong Red Taxi • World travellers consider Hong Kong taxis the third RM 1,045 Variable cost best in the world. Revenue Cost Assumptions • Daily rental @RM40 (Saga) • Scheduled maintenance cost inclusive of normal service, tyre change, etc. • 350 km / day average travel • First 2 km at RM3.00, subsequent 115m at RM 0.10 fare Requires strict enforcement & monitoring • 40% paid travel • RM0.06/km NGV cost • 30 working days Strictly Confidential and for Internal Use Only 28
  29. 29. Step 2: VehiclesSuitable financing model can give drivers a more affordable access to cars Car monthly repayment is the biggest cost item CURRENT MODEL Cabbies’ monthly cost (Saga) RM 1,887 Fixed cost • Car monthly repayment (RM686) RM 842 • Insurance (RM150) • Road tax (RM6) Need a more attractive financing model… • “Accessible” entry criteria RM 1,045 Variable cost • No huge upfront costs • Maintenance (RM355) • Fuel (RM630) • Radio Service (RM60) • Low monthly repayments Cost Assumptions • Scheduled maintenance cost inclusive of normal service, tyre change, etc. • 350 km / day average travel • First 2 km at RM3.00, subsequent 115m at RM 0.10 fare • 40% paid travel • RM0.06/km NGV cost • 30 working days Strictly Confidential and for Internal Use Only 29
  30. 30. Step 3: RegulationDrivers behaviour will be strictly governed by SPAD Drivers behavioral issues Stricter regulation & enforcement… • Non meter compliance (i.e. Haggling and • Driver screening: overcharging) • Criminal record • Job refusal (cherry-picking based on destination) • Competency (e.g. experience, skills, training, • Poor road geography knowledge ratings, knowledge), • Behavior (e.g. drug abuse, psychological • Reckless driving fitness, traffic offence, financial background • Non-courteous drivers check), • Territorial/ gangsterism • Medical (e.g. physical, mental) • Operational standards (fare & meter, safety, security, drivers code of conduct) • Refresher courses for license renewal • Strict enforcement mechanism – from penalty point/fine system to suspension & revocation based on scheduled offenses Strictly Confidential and for Internal Use Only 30
  31. 31. Step 4: Performance managementBetter drivers’ performance leads to optimal taxi service to public Current drivers’ performance issues Drivers’ performance must be managed… • Behavioral issues : • Compliance to Driver’s Code of Conduct • Non meter compliance (i.e. Haggling and • Regular vehicle maintenance & service checks overcharging) • Job refusal (cherry-picking based on destination) • Professional working conditions to be introduced • Poor road geography knowledge (e.g.: improved working hours, better benefits) • Reckless driving • Meter usage will be mandatory in order to • Non-courteous drivers qualify as a driver • Territorial/ gangsterism • Shabby & poorly maintained taxi vehicle • Call booking will be made available & taxis will be required to service customers during peak & • Unavailability of taxis during peak & off-peak period, off-peak hours and at certain locations • Fleet distribution - to ensure taxis are evenly • Unreliable service (booked but showed up late/ didn’t spread out & located in all areas, resulting in show up) better service to the public. • SLAs to be in place Strictly Confidential and for Internal Use Only 31
  32. 32. Step 5: Technology enablementCentralised Taxi Service System (CTSS) is for operational efficiency Components of CTSS Benefits of CTSS 1 • Increase convenience to get taxi • Global positioning system (GPS) • Meter compliance and increase • Driver ID validation Passengers passenger confidence • Embedded taxi meter Mobile Data • Accelerometer for speed monitoring Terminal • Alert notification from Call Booking (MDT) System • Passenger feedback/ driver rating • Reduce unnecessary driving hence cut operation cost Drivers • Vehicle optimisation 2 • Can also request for job • Taxi reservation hotline • Alert notification to drivers • Job assignment • Effective dispatching system Call Booking • Optimize vehicle performance and System service delivery Operators • Real time vehicle monitoring • Increase revenue generation to the operators 3 • Vehicle utilisation tracking • Speed violations tracking • Geographical fencing • Real time vehicle monitoring • Drivers and vehicles logs • Enhance enforcement and Command Centre • Complaint tracking and management Regulators monitoring capabilities of the regulator Strictly Confidential and for Internal Use Only 32
  33. 33. Step 6: Cost optimisationEconomies of scale can further optimise some of the cost items High operating cost Lower operating cost due to… CURRENT MODEL Cabbies’ monthly cost (Saga) RM 1,887 Fixed cost • Car monthly repayment (RM686) RM 842 • Insurance (RM150) • Road tax (RM6) RM 1,045 Variable cost • Maintenance (RM355) • Fuel (RM630) • Radio Service (RM60) Cost • Volume deals with large-scale workshops & insurance co can facilitate lower Assumptions maintenance & insurance cost • Scheduled maintenance cost inclusive of normal service, tyre change, etc. • 350 km / day average travel • Increased usage of customer service • First 2 km at RM3.00, subsequent 115m at RM 0.10 fare system would decrease cost of fixed infra • 40% paid travel • RM0.06/km NGV cost borned by each taxi • 30 working days Strictly Confidential and for Internal Use Only 33
  34. 34. Win-win: Cabbies can earn up to 2x income whilst TaxiCo breaks even in the 3rd year Cabbies earn up to 2x income TaxiCo breaks even in the 3rd yearCabbies’ monthly cashflow (with TaxiCo - Exora) 25% GKL budget taxis – ASEAN best Profit / Loss RM 5,700 (RM ‘000) Income 5,000 3,742 (2x now) 2,843 2,886 (11,000 taxis) 4,000 RM 3,300 • RM 110 daily (7,500 taxis) (9,250 taxis) • RM 39.6k 3,000 yearly 2,000 RM 2,400 1,000 0 Year • 22% lower than -1,000 2012 2013 2014 2015 comparable cost structure -2,000 -3,000 -4,691 -4,000 (2,500 taxis) Revenue Cost -5,000 -6,000Key Assumptions: Key Assumptions:1) Revenue – 60% chargeable mileage in 350km travelled. Average of 7 trips/day. 1) Initial CAPEX to setup TaxiCo include key items such as renovation, IT systems, salaries RM 0.10 per 115m; 30 working days a month; of initial team and miscellaneous.2) Cost includes vehicle lease, maintenance, customer service system lease, 2) Revenue is generated from drivers’ subscription fee. insurance, permit, fuel, overhead and profit for TaxiCo 3) OPEX includes core operation cost (e.g. vehicle lease, maintenance, customer service3) This is in comparison with a driver in the Hire Purchase scheme on a Proton system lease, insurance, permit), overheads(e.g. office rental, utilities, office Saga equipment leasing) and salaries (e.g. management and processing) Strictly Confidential and for Internal Use Only 34
  35. 35. Jika anda ada sebarang soalan ataupun inginkan penjelasanlanjut, sila hubungi: tmo@spad.gov.my Strictly Confidential and for Internal Use Only 35
  36. 36. Agenda Time Agenda 9.10 am Taklimat penceramah jemputan (20 min) 9.30 am Latihan amali (60 min) 10.30 am Minum pagi (30 min) 11.00 am Pembentangan hasil kerja oleh peserta (2 jam) 1.00 pm Bersurai 36
  37. 37. Agenda Time Agenda 9.10 am Taklimat penceramah jemputan (20 min) 9.30 am Latihan amali (60 min) 10.30 am Minum pagi (30 min) 11.00 am Pembentangan hasil kerja oleh peserta (2 jam) 1.00 pm Bersurai 37
  38. 38. Jika anda ada sebarang soalan ataupun inginkan penjelasanlanjut, sila hubungi: tmo@spad.gov.my Strictly Confidential and for Internal Use Only 38

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