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Marco Bertagni
Executive Director of Bertagni Consulting srl
Bertagni Geography: a new way of thinking,
teaching and apply...
Zoltán Kovács
Vice-President, Hungarian Geographical Society Chair of the
Organising Committee – EUGEO CONGRESS – Budapest...
BERTAGNI GEOGRAPHY:A
NEW WAY OFTHINKING,
TEACHING AND APPLYING
GEOGRAPHY
www.bertagnigeography.com
A NETWORK of individuals of different academic
origins that has committed itself to intercepting the
various sources of kn...
HOW GEOGRAPHY SHOULD BE FROM
OUR POINT OFVIEW:
Multi-disciplinary
Foundations of a complex knowledge
Fresh water to satisf...
Geography as a Hub for Multi-
disciplinarity
Geography is a
riverbed filled by
the waters of
other disciplines.
And this
INTEGRATED
River flows into
the Sea of
Knowled...
Geography is
the head of an
octopus able to
take in and to
HARMONIZE
the processing
of data coming
from different
sciences...
This multi-facetted geography is the HUB
for INTERCONNECTIONS among different
knowledges
Geography is a foundation of a
complex knowledge
—  We want to FUNCTIONALLY
RECONNECT what it has been
artificially disco...
Fresh water to satisfy the thirst of
knowledge
We don’t share Antoine de Saint-Exupéry’s
description of what a GEOGRAPHER ...
Geography allows and promotes
analysis on different scales
In our multi-facetted analysis of reality
we intend to act usin...
For a better life and connected to the
labour market
Learning and applying Geography
according to our philosophy implies,
...
Dynamic, holistic, practical and
oriented towards problem solving
Finland is about to embark on one of the most radical ed...
Geographical EDUCATION
should:
stimulate DIRECT experiences
support dialectical and intensive RELATIONSHIPS between teache...
PA R A D I G M AT I C C A S E
STUDIES OF GEOGRAPHY
BASED, MULTI-PERPECTIVE
AND MULTI-DISCIPLINARY
APPROACHES
The subject of Geography is steadily integrated by other
disciplines or branches of science; each binomial is then
refined...
With this new cross-cultural
character and role, Geography has
been placed in functional relation to:
BERTAGNI
GEOGRAPHY
K...
BERTAGNI GEOGRAPHY
KNOWLEDGE & REPRESENTATION
OFTHE WORLD
TRAVELLING
MAN & POPULATIONS
MIGRATIONS
ENVIRONMENT
TERRITORIAL ...
KNOWLEDGE OFTHE WORLD
TRAVELLING
BEING CURIOUS
RESPECT OTHERS
READYTO BE SURPRISED
LISTENING
SEARCHING FORTHE
GENIUS LOCI
...
MAN & POPULATIONS
MIGRATIONS
PUSH & PULL
RESPECTING RULES
WELCOMING ATTITUDE
CHANGINGYOUR LIFE
SKILLS
IDENTITY
INTEGRATION...
ENVIRONMENT &TERRITORY
TERRITORIAL PLANNING –The closure & partial
reclaiming of the Zuiderzee
TERRITORY: FRIEND OR FOE?
P...
ECONOMIC ACTIVITIES
FROM EXPORTTO INTERNATIONALIZATION
ANALYSIS OF COMPANY ACTIVITIES AND
MISSION
TARGET DEFINITION
GEO-LO...
ABOUT THE GENIUS LOCI
PROJECT
It’s
—  a CONCEPT
—  about SOMEWHERENESS,
the SPIRIT of PLACE
—  about PRODUCTS having a
...
CONCLUSIONS
Key points of the project Bertagni Geography
Bertagni Geography is
a
JOURNEY
into the world of a
NEW GEOGRAPHY,
linked to ...
Key points of the project Bertagni Geography
Using this new
CROSS-CULTURAL
CHARACTER, geography
has been placed in
functio...
Key points of the project Bertagni Geography
Our main GOALS are:
a)To provide some tools for a
BETTER PERCEPTION and
KNOWL...
WITH OUR APPROACH WE AIM TO
MAKE THE DIFFERENCE
…anyway, we would be happy to know that
by applying the philosophy of BERT...
Köszönöm a figyelmet, és viszlát!
I wish all those who want to know more
about our project to join us for a…
surprising jo...
Bertagni Geography: un nuovo modo di pensare, insegnare e applicare la geografia. Casi di studio paradigmatici di approcci...
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Bertagni Geography: un nuovo modo di pensare, insegnare e applicare la geografia. Casi di studio paradigmatici di approcci conoscitivi basati sulla geografia, multi-prospettici e poli-disciplinari – di M. Bertagni e E. Tachis

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The project Bertagni Geography is a journey into the world of Geography, which is looked at as a riverbed that takes shape and content when sprayed by the waters of other fields of science.

A group of persons of different origins and competencies have committed themselves to intercept the various sources of knowledge that are complementary to geography so that the water of the diverse effluents can flow into the main riverbed of a fully comprehensive and harmonized knowledge.
The subject of geography has been steadily integrated by other branches of science or topics; each binomial was then refined through interviews to international professionals with expertise in a specific area and through specialised in-depth articles.
With this new cross-cultural character and role Geography has been placed in functional relation to the knowledge and the representation of the world, to the study of the dynamics of man and populations, to the analysis of the environment and the territory, to the understanding of economic activities.
This project is above all a tribute to geography that we have investigated through multi-facetted glances with the intent of offering a modern, flexible and effective perception; we would never want that geography is regarded as a closed and self-referential system or as a strictly notional, mnemonic and austere knowledge.
Two paradigmatic examples of a geography based but multi-perspective and multi-disciplinary approach are:

The reclaiming of the Zuiderzee. Geographical, social, economical, environmental consequences of the closure of the Zuiderzee and the creation of Polders.
Somewhereness: Mediterranean spirit(s) & style. A geo-localization program in China for a group of Mediterranean wineries based on a Genius Loci approach

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Bertagni Geography: un nuovo modo di pensare, insegnare e applicare la geografia. Casi di studio paradigmatici di approcci conoscitivi basati sulla geografia, multi-prospettici e poli-disciplinari – di M. Bertagni e E. Tachis

  1. 1. Marco Bertagni Executive Director of Bertagni Consulting srl Bertagni Geography: a new way of thinking, teaching and applying geography. Paradigmatic case studies of geography based, multi-perspective and multi- disciplinary approaches
  2. 2. Zoltán Kovács Vice-President, Hungarian Geographical Society Chair of the Organising Committee – EUGEO CONGRESS – Budapest 2015 “As the final programme demonstrates, geographers seek to find answers to a growing number of problems affecting humankind. The motto of the present congress „Convergences and Divergences of Geography in Europe” reflects the way in which our discipline has developed in the recent past. The mushrooming of new research topics, the far-reaching specialisations and not least the strengthening cooperation between geographers and representatives of other disciplines all loosened up the traditional boundaries of geography. Is divergence pervasive within our discipline or does it go hand in hand with certain tendencies of convergence among various sub-disciplines, countries and schools?”
  3. 3. BERTAGNI GEOGRAPHY:A NEW WAY OFTHINKING, TEACHING AND APPLYING GEOGRAPHY
  4. 4. www.bertagnigeography.com
  5. 5. A NETWORK of individuals of different academic origins that has committed itself to intercepting the various sources of knowledge that are complementary to geography WHO WE ARE?
  6. 6. HOW GEOGRAPHY SHOULD BE FROM OUR POINT OFVIEW: Multi-disciplinary Foundations of a complex knowledge Fresh water to satisfy the thirst of knowledge Allowing and promoting analysis on different scales Connected to the labour market Dynamic, holistic, practical and oriented towards problem solving
  7. 7. Geography as a Hub for Multi- disciplinarity
  8. 8. Geography is a riverbed filled by the waters of other disciplines. And this INTEGRATED River flows into the Sea of Knowledge The GEO RIVER
  9. 9. Geography is the head of an octopus able to take in and to HARMONIZE the processing of data coming from different sciences The GEOCTOPUS
  10. 10. This multi-facetted geography is the HUB for INTERCONNECTIONS among different knowledges
  11. 11. Geography is a foundation of a complex knowledge —  We want to FUNCTIONALLY RECONNECT what it has been artificially disconnected in terms of sciences —  We prefer a “WELL DONE HEAD” to a “full head”, according to Edgar Morin’s statement —  Geography is a great FOUNDATION in order to build a solid inter-connected knowledge
  12. 12. Fresh water to satisfy the thirst of knowledge We don’t share Antoine de Saint-Exupéry’s description of what a GEOGRAPHER is. The geographer inhabits the sixth planet the prince visits. Ironically, considering that he’s a geographer, his worldview is pretty limited. His planet is “the most magnificent and stately” one that the prince has seen, but when the Little Pince asks the geographer whether there are mountains and oceans on his planet, the geographer has no idea. Since he is not an explorer. He does no exploring. He will only talk to explorers and write down what they say. GEOGRAPHY IS EXPLORING THE WORLD AND WATER TO SATISFY THE THIRST OF KNOWLEDGE OF THE WORLD!
  13. 13. Geography allows and promotes analysis on different scales In our multi-facetted analysis of reality we intend to act using DIFFERENT S C A L E S , l i k e w i s e H U M A N GEOGRAPHY (from general trends of Population to single Man’s life histories) and PHYSICAL GEOGRAPHY(from bigger portion of the Territory to single Places)
  14. 14. For a better life and connected to the labour market Learning and applying Geography according to our philosophy implies, in our opinion, a double PLUS: 1.  A PERSONAL ENRICHMENT 2.  A P R O F E S S I O N A L ADVANTAGE
  15. 15. Dynamic, holistic, practical and oriented towards problem solving Finland is about to embark on one of the most radical education reform programmes ever undertaken by a nation state, escaping traditional “teaching by subject” in favour of “TEACHING BYTOPIC”. Liisa Pohjolainen, director of Education Dptm, Ministry of Education, Helsinki E se partissimo proprio da lì? Dai problemi? Si rovescerebbe il punto di partenza. L’accento verrebbe posto sui FENOMENI da analizzare piuttosto che sulle rigide specializzazioni accademiche. Si aprirebbero orizzonti metodologici sostenuti dal tentativo coraggioso di restituire la giusta complessità ai fenomeni investigati. Le barriere cognitive e le arbitrarie sovrastrutture specialistiche verrebbero messe in discussione a favore di una più feconda contaminazione delle discipline: la sola in grado di rispondere alla complessità con la complessità Giovanni Attili, professor at Università La Sapienza, Rome
  16. 16. Geographical EDUCATION should: stimulate DIRECT experiences support dialectical and intensive RELATIONSHIPS between teachers and students disregard for FORMALISM and superfluous bureaucracy pave the way for PRACTICAL aspects through the new “reinforced” role of geography teached with a PHENOMENON BASED APPROACH help creating functional and strategic CONNECTIONS between geography and other areas of knowledge address and solve PROBLEMS instead of racking one’s brain on sterile concepts and questions such as “Can geography be given an adjective?” or “Has geography its own autonomy?”
  17. 17. PA R A D I G M AT I C C A S E STUDIES OF GEOGRAPHY BASED, MULTI-PERPECTIVE AND MULTI-DISCIPLINARY APPROACHES
  18. 18. The subject of Geography is steadily integrated by other disciplines or branches of science; each binomial is then refined through INTERVIEWS with international professionals with expertise in a specific area and through specialized in-depth ARTICLES. ! "##$%$! &$'%$()*#$! +(,-.! /01,(! 2.)*03(! &*44.$! +.44*! /$5(3$! +$44(##(! "-6*3! 7()30'0$5! "5#05.1! 8.##.'*! 8.%%01(! 90%.$6*5$*5! 8()).%%$! 7.3.5.:! 2$,,*,,$! ;.))$%.! &*11.##$! 7(!9*)3(! ;(011*$5#! 8*)#-<1! /*))$1! =(->(%*$5.5! ?$!/)*$*! &()$,(5$! &*1#).%%*! @0#.)).1! 9*%'0.$)(! +(6.(! 9,-*#4! 8.*)31%.A! 9#)(11! ?*5,(! @0*)5$.)$!
  19. 19. With this new cross-cultural character and role, Geography has been placed in functional relation to: BERTAGNI GEOGRAPHY Knowledge & Representation of the World Man & Populations Environment & Territory Economic activities
  20. 20. BERTAGNI GEOGRAPHY KNOWLEDGE & REPRESENTATION OFTHE WORLD TRAVELLING MAN & POPULATIONS MIGRATIONS ENVIRONMENT TERRITORIAL PLANNING (RECLAIMING OF ZUIDERZEE) ECONOMICAL ACTIVITIES INTERNATIONALIZATION PROCESSES (CHINA & LITHUANIA) 4 Paradigmatic cases, out of 60, of geography based, multi-perspective and multi-disciplinary approaches
  21. 21. KNOWLEDGE OFTHE WORLD TRAVELLING BEING CURIOUS RESPECT OTHERS READYTO BE SURPRISED LISTENING SEARCHING FORTHE GENIUS LOCI INTEGRATION INFORMED ABOUTTHE PLACE TO BETHIRSTY OF KNOWLEDGE
  22. 22. MAN & POPULATIONS MIGRATIONS PUSH & PULL RESPECTING RULES WELCOMING ATTITUDE CHANGINGYOUR LIFE SKILLS IDENTITY INTEGRATION LANGUAGES OPPORTUNITIES DIRECTIONS LIFE HISTORIES HUMAN SCALE
  23. 23. ENVIRONMENT &TERRITORY TERRITORIAL PLANNING –The closure & partial reclaiming of the Zuiderzee TERRITORY: FRIEND OR FOE? PRIORITIES DIVERSIFIED SKILLS ANDVISIONS NEEDED GROWING ENVIRONMENTAL SENSIBILITY CONSERVATION CONSEQUENCES AGRO- ECONOMICAL SOCIAL TERRITORY/ ENVIRONMENT
  24. 24. ECONOMIC ACTIVITIES FROM EXPORTTO INTERNATIONALIZATION ANALYSIS OF COMPANY ACTIVITIES AND MISSION TARGET DEFINITION GEO-LOCALIZATION & GEO-MKT GEOGRAPHICAL KNOWLEDGE OF TARGET MARKET JOINTTRADE PRODUCT ADAPTABILITY MANY FACTORS, NOT JUST PRODUCTS GRADUAL APPROACH: FROM EXPORTTO INTERNATIONALIZATION Personal travels -  Exploratory mission for single companies -  JointTrade actions (REX ROMAE) -  Commercial agreement with Chinese Partner -  Location of a space -  - Wider projectTHE GENIUS LOCI PROJECT
  25. 25. ABOUT THE GENIUS LOCI PROJECT It’s —  a CONCEPT —  about SOMEWHERENESS, the SPIRIT of PLACE —  about PRODUCTS having a strict link with TERRITORY (mainly but not exclusively wines & spirits) —  about the MEDITERRANEAN AREA, HISTORY and LIFE STYLE —  about SALES of PRODUCTS and SERVICES but also sharing a WAY OFTHINKING and LIVING
  26. 26. CONCLUSIONS
  27. 27. Key points of the project Bertagni Geography Bertagni Geography is a JOURNEY into the world of a NEW GEOGRAPHY, linked to other areas of knowledge in a myriad of ways
  28. 28. Key points of the project Bertagni Geography Using this new CROSS-CULTURAL CHARACTER, geography has been placed in functional relation to 4 distinct AREAS in order to better understand the reality with MULTIPERSPECTIVE GLANCES
  29. 29. Key points of the project Bertagni Geography Our main GOALS are: a)To provide some tools for a BETTER PERCEPTION and KNOWLEDGE of the world b) to connect this new geographical way of thinking to the LABOUR MARKET
  30. 30. WITH OUR APPROACH WE AIM TO MAKE THE DIFFERENCE …anyway, we would be happy to know that by applying the philosophy of BERTAGNI GEOGRAPHY at least one person in the world changed her or his way of travelling, taking a picture, perceiving a place, watching a landscape, planning a territory, organizing activities on international markets, matching the eyes of a migrant.
  31. 31. Köszönöm a figyelmet, és viszlát! I wish all those who want to know more about our project to join us for a… surprising journey! Thank you for your attention and arrivederci! Marco Bertagni

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