The project Bertagni Geography is a journey into the world of Geography, which is looked at as a riverbed that takes shape and content when sprayed by the waters of other fields of science. A group of persons of different origins and competencies have committed themselves to intercept the various sources of knowledge that are complementary to geography so that the water of the diverse effluents can flow into the main riverbed of a fully comprehensive and harmonized knowledge. The subject of geography has been steadily integrated by other branches of science or topics; each binomial was then refined through interviews to international professionals with expertise in a specific area and through specialised in-depth articles. With this new cross-cultural character and role Geography has been placed in functional relation to the knowledge and the representation of the world, to the study of the dynamics of man and populations, to the analysis of the environment and the territory, to the understanding of economic activities. This project is above all a tribute to geography that we have investigated through multi-facetted glances with the intent of offering a modern, flexible and effective perception; we would never want that geography is regarded as a closed and self-referential system or as a strictly notional, mnemonic and austere knowledge. Two paradigmatic examples of a geography based but multi-perspective and multi-disciplinary approach are: The reclaiming of the Zuiderzee. Geographical, social, economical, environmental consequences of the closure of the Zuiderzee and the creation of Polders. Somewhereness: Mediterranean spirit(s) & style. A geo-localization program in China for a group of Mediterranean wineries based on a Genius Loci approach

1. Marco Bertagni
Executive Director of Bertagni Consulting srl
Bertagni Geography: a new way of thinking,
teaching and applying geography.
Paradigmatic case studies of geography
based, multi-perspective and multi-
disciplinary approaches

2. Zoltán Kovács
Vice-President, Hungarian Geographical Society Chair of the
Organising Committee – EUGEO CONGRESS – Budapest 2015
“As the final programme demonstrates, geographers seek
to find answers to a growing number of problems
affecting humankind. The motto of the present congress
„Convergences and Divergences of Geography in
Europe” reflects the way in which our discipline has
developed in the recent past. The mushrooming of new
research topics, the far-reaching specialisations and not
least the strengthening cooperation between geographers
and representatives of other disciplines all loosened
up the traditional boundaries of
geography. Is divergence pervasive within our
discipline or does it go hand in hand with certain
tendencies of convergence among various sub-disciplines,
countries and schools?”

3. BERTAGNI GEOGRAPHY:A
NEW WAY OFTHINKING,
TEACHING AND APPLYING
GEOGRAPHY

4. www.bertagnigeography.com

5. A NETWORK of individuals of different academic
origins that has committed itself to intercepting the
various sources of knowledge that are complementary
to geography
WHO
WE
ARE?

6. HOW GEOGRAPHY SHOULD BE FROM
OUR POINT OFVIEW:
Multi-disciplinary
Foundations of a complex knowledge
Fresh water to satisfy the thirst of knowledge
Allowing and promoting analysis on different
scales
Connected to the labour market
Dynamic, holistic, practical and oriented towards
problem solving

7. Geography as a Hub for Multi-
disciplinarity

8. Geography is a
riverbed filled by
the waters of
other disciplines.
And this
INTEGRATED
River flows into
the Sea of
Knowledge
The GEO RIVER

9. Geography is
the head of an
octopus able to
take in and to
HARMONIZE
the processing
of data coming
from different
sciences
The GEOCTOPUS

10. This multi-facetted geography is the HUB
for INTERCONNECTIONS among different
knowledges

11. Geography is a foundation of a
complex knowledge
— We want to FUNCTIONALLY
RECONNECT what it has been
artificially disconnected in terms of
sciences
— We prefer a “WELL DONE HEAD” to
a “full head”, according to Edgar Morin’s
statement
— Geography is a great FOUNDATION in
order to build a solid inter-connected
knowledge

12. Fresh water to satisfy the thirst of
knowledge
We don’t share Antoine de Saint-Exupéry’s
description of what a GEOGRAPHER is.
The geographer inhabits the sixth planet the prince visits. Ironically,
considering that he’s a geographer, his worldview is pretty limited.
His planet is “the most magnificent and stately” one that the prince
has seen, but when the Little Pince asks the geographer whether
there are mountains and oceans on his planet, the geographer has no
idea.
Since he is not an explorer.
He does no exploring.
He will only talk to explorers and write down what they say.
GEOGRAPHY IS EXPLORING THE WORLD AND WATER TO
SATISFY THE THIRST OF KNOWLEDGE OF THE WORLD!

13. Geography allows and promotes
analysis on different scales
In our multi-facetted analysis of reality
we intend to act using DIFFERENT
S C A L E S , l i k e w i s e H U M A N
GEOGRAPHY (from general trends of
Population to single Man’s life histories)
and PHYSICAL GEOGRAPHY(from
bigger portion of the Territory to single
Places)

14. For a better life and connected to the
labour market
Learning and applying Geography
according to our philosophy implies,
in our opinion, a double PLUS:
1. A PERSONAL ENRICHMENT
2. A P R O F E S S I O N A L
ADVANTAGE

15. Dynamic, holistic, practical and
oriented towards problem solving
Finland is about to embark on one of the most radical education
reform programmes ever undertaken by a nation state, escaping
traditional “teaching by subject” in favour of “TEACHING
BYTOPIC”.
Liisa Pohjolainen, director of Education Dptm, Ministry of Education,
Helsinki
E se partissimo proprio da lì? Dai problemi? Si rovescerebbe il punto di partenza.
L’accento verrebbe posto sui FENOMENI da analizzare piuttosto che sulle
rigide specializzazioni accademiche. Si aprirebbero orizzonti metodologici
sostenuti dal tentativo coraggioso di restituire la giusta complessità ai fenomeni
investigati. Le barriere cognitive e le arbitrarie sovrastrutture specialistiche
verrebbero messe in discussione a favore di una più feconda contaminazione
delle discipline: la sola in grado di rispondere alla complessità con la complessità
Giovanni Attili, professor at Università La Sapienza, Rome

16. Geographical EDUCATION
should:
stimulate DIRECT experiences
support dialectical and intensive RELATIONSHIPS between teachers
and students
disregard for FORMALISM and superfluous bureaucracy
pave the way for PRACTICAL aspects through the new “reinforced”
role of geography teached with a PHENOMENON BASED APPROACH
help creating functional and strategic CONNECTIONS between
geography and other areas of knowledge
address and solve PROBLEMS instead of racking one’s brain on
sterile concepts and questions such as “Can geography be given an
adjective?” or “Has geography its own autonomy?”

17. PA R A D I G M AT I C C A S E
STUDIES OF GEOGRAPHY
BASED, MULTI-PERPECTIVE
AND MULTI-DISCIPLINARY
APPROACHES

18. The subject of Geography is steadily integrated by other
disciplines or branches of science; each binomial is then
refined through INTERVIEWS with international
professionals with expertise in a specific area and through
specialized in-depth ARTICLES.
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19. With this new cross-cultural
character and role, Geography has
been placed in functional relation to:
BERTAGNI
GEOGRAPHY
Knowledge &
Representation
of the World
Man &
Populations
Environment &
Territory
Economic
activities

20. BERTAGNI GEOGRAPHY
KNOWLEDGE & REPRESENTATION
OFTHE WORLD
TRAVELLING
MAN & POPULATIONS
MIGRATIONS
ENVIRONMENT
TERRITORIAL PLANNING
(RECLAIMING OF ZUIDERZEE)
ECONOMICAL ACTIVITIES
INTERNATIONALIZATION
PROCESSES
(CHINA & LITHUANIA)
4 Paradigmatic cases, out of 60, of geography
based, multi-perspective and multi-disciplinary
approaches

21. KNOWLEDGE OFTHE WORLD
TRAVELLING
BEING CURIOUS
RESPECT OTHERS
READYTO BE SURPRISED
LISTENING
SEARCHING FORTHE
GENIUS LOCI
INTEGRATION
INFORMED ABOUTTHE
PLACE
TO BETHIRSTY OF
KNOWLEDGE

22. MAN & POPULATIONS
MIGRATIONS
PUSH & PULL
RESPECTING RULES
WELCOMING ATTITUDE
CHANGINGYOUR LIFE
SKILLS
IDENTITY
INTEGRATION
LANGUAGES
OPPORTUNITIES
DIRECTIONS
LIFE HISTORIES
HUMAN SCALE

23. ENVIRONMENT &TERRITORY
TERRITORIAL PLANNING –The closure & partial
reclaiming of the Zuiderzee
TERRITORY: FRIEND OR FOE?
PRIORITIES
DIVERSIFIED SKILLS ANDVISIONS
NEEDED
GROWING ENVIRONMENTAL SENSIBILITY
CONSERVATION
CONSEQUENCES
AGRO-
ECONOMICAL
SOCIAL
TERRITORY/
ENVIRONMENT

25. ECONOMIC ACTIVITIES
FROM EXPORTTO INTERNATIONALIZATION
ANALYSIS OF COMPANY ACTIVITIES AND
MISSION
TARGET DEFINITION
GEO-LOCALIZATION & GEO-MKT
GEOGRAPHICAL KNOWLEDGE OF
TARGET MARKET
JOINTTRADE
PRODUCT ADAPTABILITY
MANY FACTORS, NOT JUST PRODUCTS
GRADUAL APPROACH: FROM EXPORTTO
INTERNATIONALIZATION Personal travels
- Exploratory mission for single companies
- JointTrade actions (REX ROMAE)
- Commercial agreement with Chinese Partner
- Location of a space
- - Wider projectTHE GENIUS LOCI PROJECT

26. ABOUT THE GENIUS LOCI
PROJECT
It’s
— a CONCEPT
— about SOMEWHERENESS,
the SPIRIT of PLACE
— about PRODUCTS having a
strict link with TERRITORY
(mainly but not exclusively wines
& spirits)
— about the MEDITERRANEAN
AREA, HISTORY and LIFE
STYLE
— about SALES of PRODUCTS
and SERVICES but also sharing
a WAY OFTHINKING and
LIVING

27. CONCLUSIONS

28. Key points of the project Bertagni Geography
Bertagni Geography is
a
JOURNEY
into the world of a
NEW GEOGRAPHY,
linked to other areas of
knowledge in a myriad
of ways

29. Key points of the project Bertagni Geography
Using this new
CROSS-CULTURAL
CHARACTER, geography
has been placed in
functional relation to 4
distinct AREAS in order
to better understand the
reality with
MULTIPERSPECTIVE
GLANCES

30. Key points of the project Bertagni Geography
Our main GOALS are:
a)To provide some tools for a
BETTER PERCEPTION and
KNOWLEDGE of the world
b) to connect this new
geographical way of thinking
to the LABOUR MARKET

31. WITH OUR APPROACH WE AIM TO
MAKE THE DIFFERENCE
…anyway, we would be happy to know that
by applying the philosophy of BERTAGNI
GEOGRAPHY at least one person in the
world changed her or his way of travelling,
taking a picture, perceiving a place, watching
a landscape, planning a territory, organizing
activities on international markets, matching
the eyes of a migrant.

32. Köszönöm a figyelmet, és viszlát!
I wish all those who want to know more
about our project to join us for a…
surprising journey!
Thank you for your attention and
arrivederci!
Marco Bertagni