4. Client and Contact1
Erika's Lighthouse is a grassroots, educational organization
dedicated to raising awareness of adolescent depression and
mental health for young people. At Erika's Lighthouse, we
strive to break stigma and educate our community about
mental health issues through various programs directed
toward schools, teachers, parents, physicians and other
healthcare professionals, and teens themselves.
Peggy Kubert
5. Initial Fact Gathering1
ERIKA’S LIGHTHOUSE
Curriculum Teen Programs Trainings Events
Red Flags
Real Teens
Study Guide
Teen Depression:
Stories of Hope
and Health
Teen Panel
Teen Club
Curriculum
Training
Teen Panel
Training
School Training
Professional
Training
Young Adult Event
General
Awareness Event
6. Initial Fact Gathering1
ERIKA’S LIGHTHOUSE
Curriculum
Red Flags
Real Teens
Study Guide
Teen Depression:
Stories of Hope
and Health
● Newest program, intended to replace Red Flags
● Targeted towards younger adolescents (7-8th
graders)
● Requires less teacher training than existing programs
8. Project Scope1
Our goal is to help them achieve their mission by increasing the number of
schools with this program by 200% in the next 3 years.
Teen Depression: Stories of Hope and Health is currently in ~25 schools.
PROGRAM GROWTH
10. ● Why?
○ Reasoning behind our research areas
■ Valuable insight into our rationale
● What?
○ Description of our findings
■ Summary of what we learned
■ Focus on practical application
Why & What of Research2
12. 2 District Board Meetings
Why What
● EL could reach a decision-making
target audience swiftly and
approach them with a program like
TDSHH
● Assumed Top-Down outreach
approach would be effective -
confirmation seeking
● Spoke with different members of
different school district boards incl.
Maine Township Schools
● Determined District Board
Meetings are largely a space to
deal with administrative work
● Decided it would be lower priority
13. Health/Educator/Clinical Conferences2
Why What
● Conferences distribute Erika’s
Lighthouse’s name across a large
number of people
● Networking Opportunity
● Researched numerous relevant
conferences and compiled them
into one spreadsheet
14. Direct (Organic) Outreach2
Why What
● Referrals and district
expansion/concentration
● Bottom-Up approach to program
implementation
● Consistent with methodology of
similar organizations
● Allowed for more nuance and
outreach customization
15. Comparative Strategy2
Why What
● Elyssa’s Mission is a similar
organization to Erika’s Lighthouse
on the North Shore
● Get insight into comparative
strategy
● Queried executive member of
Elyssa’s Mission for information
regarding their outreach
● Applied this knowledge in a
Research Report
16. Similar Non-Profit Organizations2
Why What
● See what has worked for others
● Establish contacts/network
● Measure feasibility of various
outreach methods
● Jumpstart, Teach for America,
Supplies for Dreams, and similar
organizations
● Many endorsed a bottom-up
approach
● District level interactions were
most effective after piloting
initiative
17. Other Areas Explored2
● Advertising
● Teen Panel Program
● Teacher Workshops
● PTO Meetings
● Mental Health Authorities
● Legal Requirements
● Board of Education
● Partnerships
● Erika’s Lighthouse Board of Directors
● Research Center
21. 2. Tracking System - Salesforce
Deliverables3
1. Research Report
a. Organization Categories
b. Salesforce Training Guide
a. Summary of Research
b. Recommendations for Outreach
22. Outreach Methods2
RECOMMENDATION 1: STRATEGICALLY TARGET SCHOOLS
3
300
8658
U-46
203
207
Strategically targeting schools minimizes
the amount of time and effort needed in
outreach.
Why?
How? Develop a process to classify schools as
target
24. Outreach Methods23
Is this school in a
district where at
least one school is
using the program?
Has this school had
teen panel or other
awareness events?
Does this school
have a teen club?
Are there existing
contacts in the
school?
Category 1 ✓ ✓ ✓ ✓
Category 2 ✓ ✓ ✓
Category 3 ✓ ✓
Category 4 ✓
25. Outreach Methods23
Is this school
in a district
where at least
one school is
using the
program?
Has this
school had
teen panel or
other
awareness
events?
Does this
school have a
teen club?
Are there
existing
contacts in
the school?
Category 1 ✓ ✓ ✓ ✓
Category 2 ✓ ✓ ✓
Category 3 ✓ ✓
Category 4 ✓
Category 2:
Category 3:
Encourage teen club members to
speak to their teachers/advisors
Ask for referrals from others
schools in the district already
using the program
Category 4
Category 3
Category 2
Category 1 Utilize existing contacts
27. Outreach Methods23
Referrals
Saturating a district enables multiple referrals to a single
school
Influence
More schools in a district using the program → More
influence → Approvals by higher school officials
31. Stages of Progress3
Prospect All schools Erika’s Lighthouse does not have any presence in
Target Schools with existing contacts, programming, presence in district
Approach Schools with which you have made initial contact (email, phone, meeting)
In Progress Indefinite period, back and forth contact, getting programming into the school
Closed / Success Program is implemented in school
Closed / Recycle Did not succeed, follow up next year
Non-School Account is not a school
36. ● Research Report
● Salesforce Training Guide
Impact on Erika’s Lighthouse4
Deliverables
Sustainability
Scalability
● Salesforce as a free resource
● Has been set up based on our research
● Helps Peggy with tracking contacts and outreach
● Salesforce can track other aspects of the
organization
● Funding, teen programs and volunteer engagement
37. ● Non-profits and for-profits are more similar than expected
● Achieving a socially-oriented mission still takes effort
Impact on Our Learning4
Non-profits
Consulting
Dynamics
● Maintaining a good relationship with the client
● Developing effective presentation skills
● Dividing work according to strengths and skills
● Creating a culture of respect and accountability
