2. Food Deserts
The health of our country is
in a state of decline, the
n u m b e r o f u r b a n
neighborhoods and rural
towns without ready access to
fresh, healthy, and affordable
food is growing everyday.
3. The facts are the facts
• Urban areas more than 1 mile from fresh food, rural areas
more than 10 miles from fresh food.
• 23.5MM United States citizens live in food deserts.
13.5MM are in lower income areas
• 3X as many supermarkets exist in wealthier areas vs.
underserved communities.
• Poor areas have exposure to 2.5X the amount of fast food
• The highest areas of reported obesity and diabetes are
within food deserts
• Avg cost for fresh food in food deserts increases by
3%-37% to account for added cost of getting it there
• BUT… There is a realized 32% intake of fresh produce
inside urban neighborhoods with each supermarket when
made available
5. State of things
We are not the first to identify this
problem, nor is there a lack of well
intentioned govt funded programs,
philanthropic organizations, and
grants trying to solve it. But to be
honest, all we want to do is just get
people fresh food… right now. So,
our approach is to just go do it.
9. They appeared
Except ours are different.
Instead of extraterrestrials
coming in and knocking down
wheat fields… we make crops
appear. Under the cover of
night we create pop-up
farmers markets w/ crowd-
sourced & donated foods.
Local residents will have the
opportunity to fill their
grocery bags for free.
10. Basic Info
4 Food Deserts Regions
4-6 Crop Circle Events
March – November
$50K-$75K per event*
2500 – 3500 pp
* Does not include produce
13. Spring Equinox
March 21st is the first day of
Spring. There is no better
time to represent growth, life,
f r e s h n e s s , a n d n e w
beginnings. Additionally it
will allow for press relevance
and logistical planning. After
that we will move across the
country ending the year in
our own backyard.
15. Temp
Tattoos
Facepaint
Guest ServiceConcious Club
STAGE
DJ/Cooking DemosProduce Drop Off
Entrance B
Main Entrance
4'x4'x12' Signage Towers
4'x4'x12' Signage Tower
4'x4'x12' Signage Tower
City of Compton
2015 Crop Circles Event - LA| March 21st
draft 1 - Feb 5
Sponsors
20'x10'
Sponsors
20'x10'
Sponsors
20'x10'
CC Owned Tents
Tents Owned by Others
16'x16' Stage
Compton Blvd.
S Acacia Ave.
N Willowbrook Ave.
4'w x 4'd x 12'h Signage Towers
60'x30'
Picnic/Veg Garden
Fresh Produce
Music
Food & Drink
Education
Influencer attendees
16. Invite retail partners the
opportunity to donate
f r e s h p r o d u c e i n
exchange for press/
media inclusion.
Retailers InfluencersMedia
2 week local media
campaign leading into
events pushing people
into the tessemaes.com
website to learn more
about our efforts.
Genuine opportunity to
invite community leaders
and national figures out
t o g e t i n v o l v e d .
Increased credibility and
exposure.
17. Extensive PR efforts
focused against food
deserts and the effects of
poor nutrition.
PR ExperienceSocial.Community
G i v e p e o p l e t h e
platforms to supply
families/people in need
with fresh food.
Create some buzz! Allow
people to truly see what
“Taste what matters.” is
all about.
