This presentation was created by Manvi Singh , VNIT Nagpur under the guidance of the professor Sameer Mathur IIM Lucknow during a Marketing Internship

1. FASHION TALE
(An android app)

2. 2
EXECUTIVE
SUMMARY

3. So many apps for
makeup , some for eyes
some for lips , but how
to coordinate between
all of them.
3S

4. 4
Dressup
Makeup and
occasion
should go
hand in hand

5. 5
ALL THE APPS FOR
GIRLS WHAT ABOUT
US?

6. 6
WHICH PRODUCT
TO USE??

7. 7
FASHION TALE

8. 8

9. 9
To make the use of the beauty
apps convenient
To increase the number of
downloads
To help them sort out the
customer’s confusion

10. 10
ACTION PLAN

11. 11
HOW TO USE APP?
• Feed your full photo with the camera and the occasion for
which you are getting ready
• All other apps confuses you with huge database hence this
app will simplify your confusion and propose a few solution
for your makeup in coordination with the dress and occasion
• Then a kit of beauty products required for the desired looks

12. 12
SITUATIONAL ANALYSIS

13. MARKET SITUATION
13

14. 14

15. TARGET CUSTOMERS
15
WOMEN
MEN
CHILDREN

16. 16

17. 17
CUSTOMERS
 The primary target is upper middle class who generally want to
resemble high class but cannot afford the expensive beauty salons
 Also the major targets are the occassion such as weddings. Taking into
consideration the concept of big fat wedding concept of India where the
coordination of dressup and makeup is necessary. Also people very
conveniently spend in the dressup and makeup during their wedding or
their relatives. This behaviour of indian market can be tapped
 Men are the most unexplored market in case of beauty products. But
with the growing demand of fashion has also emerged in men.

18. 18
COLLABORATORS
 APP DEVELOPERS
 Brands such as LAKME AND LOREAL who will
update their beauty products
 Some advisors/ influencers who has good fashion
sense
 Wedding planners
 Advertisements which appear during usage

19. 19
COMPETITORS

20. POP POD
▪ Beauty centric content
▪ Provide database of
products in the market.
▪ Real time feed
▪ Free trial and a premium
versions
▪ Helps you to sort the
problem of choice overload
and suggest a few solution
coordinating occasion
dressup and makeup
▪ Target not only women but
also men
20

21. 21

22. 22
FREE VERSION
• All the makeup related to eyes and lips will be free
PAID VERSION
• All the suggestions related to hair style will be
premium after a free trial
• All the coordination of dressup ,makeup and
occasion and the formulation of the list of beauty
products will be a premium after a free trial

23. 23
PRICING STRATEGY
• The price should be set taking into
consideration the market value
• The price should neither be too high nor too
low
• We should always keep a check on the
competitor’s pricing
• Since the average price of the beauty paid
apps is around 31$.
• Taking into consideration Indian market ,the
suitable price should be around 8-10$
• We can also provide incentives such as
concessions for buying multiple services.

24. 24
DIFFERENT COMMUNICATION CHANNELS
Word of mouth
Emails App website
Wedding planners

25. 25
DISTRIBUTION CHANNELS

26. 26
FINANCIAL PROJECTION
To reach atleast 100 downloads by the end of
the month
5% conversion rate to premium version.
The app’s major income will be through the
premium downloads
The secondary income comes through
advertisement.

27. 27
THANK YOU!!! THANK YOU
This presentation was created by Manvi Singh , VNIT
Nagpur under the guidance of the professor Sameer
Mathur IIM Lucknow during a Marketing Internship