This document contains summaries of 3 advertisements: 1) The John Lewis home insurance advertisement appeals to families' desires for safety and luxury in their homes by showing a child dancing carefree around a house without damage. This persuades viewers to purchase the insurance. 2) The Pot Noodle advertisement uses comedy and humor by subverting expectations, showing a teenager helping with boxing rather than fighting. This makes the ad more memorable and persuasive through laughter. 3) The Robinson's advertisement appeals to both childhood memories and experiences of growing up by showing a boy evolving into an adult. It creates broad appeal and suggests the product will be with consumers as their children grow up fast.

1. Advert1
Productname:JohnLewishome insurance
Persuasive techniques: The line of appeal ishappyfamiliesasithas the childdancingaround
and notdamagingthe house whichwill make the audience wanttofeel safe thattheycanalsodo
the same whichis dance aroundthe house and notworry aboutdamagingthe house.Thiswill
persuade the audience togetthe productthat isbeingadvertised.Alsothe house isluxurioussothis
will tapintothe audience’saspirational tendencies.The uniquesellingpointof the advertisthatno
house isusuallylike thisasinmostcase scenario’syouwouldnotbe allowedtodance aroundthe
house youwouldhave tobe careful aboutdamagingthe house butinsteadwiththisproductyur
insurance ismore safe thancomparedto otherhome insurances.
Advert2
Productname:Pot noodle
Persuasive technique:The line of appeal usediscomedyandhumourasthe advert isgoing
one way thinkingthatthe mainprotagonistof the advert will make intothe boxingringandwinthe

2. fightbutthisadvertgoesagainstthose conventionsbychangingit andjusthavingthe teenagergo
up the ringand put up the boardfor endof the roundwhichwill make the audience laughandeven
rememberthe advertmore forthe humourthan whatwas being advertisedbutwhentheythinkof
the adverttheywill thinkof the potnoodle sothisiswas persuadesthe audience.The uniqueselling
pointof the advertisthat thisgoesagainstthe conventionsof anormal advertwhichmeansthe
productitself will alsobe differentthanthe usual food.
Advert3
Productname:Robinsons
Persuasive techniques:Thisusestwo differentlinesof appeal,one ishappyfamilies whichis
similartothe firstadvertbut italso haselementsof childhoodasitshowsthe evolutionof the age of
the boy whogrowsintothe adultandthiswouldappeal tomany adultsaseithertheyhave
experiencedthismomentineitherof the charactersshoesor maybe aboutto experience itsothis
createsmassappeal and make youwant to have the juice. The unique sellingpointof the advertis
that youwouldnotexperience the same feelingif youdonothave Robinson’sasitwouldalwaysbe
there as yourchildgrowsup. Alsoithas the tagline “Grow up fast”whichmeansif youhave
Robinson’syouwill doexactlythat.