BAJAJ WHEEL OF FORTUNE ACTIVITY EVENT IN SAUDI ARABIA FOR LABOUR CAMPS

1. BAJAJ ADHO WHEEL OF
FORTUNE CAMPAIGN REPORT
JEDDAH & DAMMAM

2. DEMOGRAPHY

3. WOF
• BAJAJ WHEEL OF FORTUNE ACTIVITY CONDUCTED IN JEDDAH & DAMMAM
The Bajaj Almond Drop Hair Oil
Wheel of Fortune Campaign
Conducted in Jeddah & Dammam
130
Km

4. WHEEL OF FORTUNE - TARGET CUSTOMERS - UNSKILLED WORKERS IN JEDDAH & DAMMAM
Approx
Targeted Customers who lives in Labor Camps, There are
approximately 230,200 unskilled workers in JED & DAM,
working for various companies.
To work for 11 hours + per day and receive gain low salaries
that are paid late.
Looking their families smile is, to them,
worth all the efforts to making that little extra here,
than back in their home country.


Low Pay

5. Promoting
product to build
brand awareness
campaign for
Bajaj Almond Hair
Oil
To provide a Key
Product Features for
Bajaj Almond Hair Oil
To target new
shoppers and
improve customer
retention.
Offering Free Gifts
( WOF)
To convince
shoppers to
purchase Bajaj
Almond Hair Oil.
Offering Wheel of
Fortune & try your
luck and redeem
the Bajaj Gift
To increase sales in
the market .
To increase market
share.
To gather positive &
negative feedbacks
plus suggestions.
The Main Objectives of the Campaign are:
Objective Objective Objective Objective
Campaign Objectives

6. THE EXTRA GIFT OF BAJAJ ALMOND DROP HAIR OIL
Organizing a Wheel of Fortune Activity
was more than enough to
Entertainment & Enjoy, The minds of
the blue collar workers and put a smile
on their face. But Bajaj Almond Drop
Hair Oil decided to go the extra mile
and convert their feeling of happiness
into tangible goods which will
benefited not just them but their
family as a whole.
But, games have their own charm;
Bajaj Almond Oil decided to get the
blue collar workers rushing with
excitement and adrenaline by
conducting a small competition to see
who has the most lucky!
Go to the next slide to find out more…

7. INTRODUCING THE WHEEL OF FORTUNE
SPIN TO FIND THE ONE WHO WINS!
For each camp, a total of 4 gifts were up for grabs. The gifts
included samples of the Bajaj Almond Oil product itself, Gifts
T- Shirt, Caps, Mugs & Sawa Cards from Bajaj Almond Oil.
For all those who were not lucky enough, they got Bajaj ADHO
20ml sample free from Bajaj Almond Oil!
BAJAJ IN MOTION

8. THE WHEEL OF FORTUNE – LIST OF GIFTS PROVIDED
Gifts for the Unlucky Ones
• A small 20ml sample of Bajaj Almond Drop Hair
Oil ( For TRY AGAIN)
Gifts for the Lucky Ones
• 1 Sawa Mobile Recharge Card
• 1 T-Shirt
• 1 Cap
• 1 Coffee Mug
• 1 ADHO 50ml
Out of 8 Slots on the Bajaj Almond Drop Hair Oil Wheel of Fortune, 3 were “UNLUCKY” Fortune slots,
5 slots were “LUCKY” Fortune slots. Below is the that list of gifts that were up grap per camp.

9. THE WHEEL OF FORTUNE - MECHANICS
The Consumer go to the
Supermarket which is
near by WOF Activity
running, they should be
purchased Bajaj
Almond Drop Hair Oil
which are available
sizes and come back to
the Bajaj WOF stand
and show to promoters
purchased invoice and
they will be eligible for
participate in
campaign.
Blue Collar Workers had to write their name
and number on a form
After this, they were asked to spin the
wheel.
If they won, they eligible to get the gift
from promoter on behalf Bajaj Almond
Drop Hair Oil.

10. LIGHTS…CAMERA….ACTION

11. LIGHTS…CAMERA….ACTION

12. LIGHTS…CAMERA….ACTION

13. APPROXIMATE VISITORS AT JEDDAH & DAMMAM
Below is a approximate visitors attended at promotion site and those
who participated in the Bajaj Almond Drop Oil Wheel Of Fortune
Activity.
Approximate no of
Visitors at promotion
site
• 585
Total no of Customers
Participated in WOF
• 482
Total no of Customers
Unlucky
• 193
Total no of Customers
Gift Rewarded
• 289

14. BAJAJ WOF CAMPAIGN AT JEDDAH & DAMMAM
Below is a approximate visitors those who participated in the Bajaj Almond
Drop Oil WOF Activity by Nationality .
INDIAN
•146
PAKISTANI
•73
BANGLADESHI
•37
NEPALI
•71
SUDANI
•34
EGYPTIAN
•5
YEMENI
•79
PHILIPINO
•18

15. BAJAJ ADHO WOF GIFT REWARDED IN JEDDAH & DAMMAM
Total no of Customers
Unlucky
Total no of Bajaj T-Shirts Rewarded 137
Total no of Sawa Cards Rewarded 131
Total no of Bajaj Mugs Rewarded 86
Total no of Bajaj Caps Rewarded 50
Total no of Bajaj ADHO 20ml Rewarded 193
for TRY AGAIN
Total no of Bajaj 50ml Rewarded 35

16. SAUDI ARABIA
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