LUBS Presentation

Dimensions of changing consumer values within the Indian Food & Grocery Sector: An Empirical Study Manoj Nair International Business www.mrnair.com

Research Environment www.mrnair.com

Market Attractiveness: Overall Indian Retail ,[object Object],[object Object],[object Object],[object Object],[object Object],www.mrnair.com

Enormous potential for new entrants in the F&G retail sector, particularly in untapped markets like rural and semi-urban areas. www.mrnair.com

Market Attractiveness: Indian Food & Grocery Sector ,[object Object],[object Object],[object Object],[object Object],www.mrnair.com

Market Attractiveness: Indian Food & Grocery Sector ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.mrnair.com

Food and grocery currently contributes to around 70% of total retail sales (CRISIL Research, 2008) www.mrnair.com

F&G: 2 nd largest segment of India’s happening retail sector Source: Economic Times Retail Knowledge Series www.mrnair.com

Local wholesale market (Unorganized Retail Format) www.mrnair.com

Local Vegetable Vendor (Unorganized Retail Format) www.mrnair.com

Neighbourhood Dry Food & Spice Vendor (Unorganized Retail Format) www.mrnair.com

Neighbourhood Packed Food Vendor (Unorganized Retail Format) www.mrnair.com

Neighbourhood Convenience Store www.mrnair.com

Local Fish Market www.mrnair.com

Local Fishmongers www.mrnair.com

Neighbourhood Fishmonger www.mrnair.com

National Players (Organized Retail Formats) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.mrnair.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Supermarket (Organized Retail Format) www.mrnair.com

Convenience Store (Organized Retail Format) www.mrnair.com

Discount supermarket (Organized Retail Format) www.mrnair.com

Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],www.mrnair.com

Theoretical Framework www.mrnair.com

A different outlook ,[object Object],[object Object],[object Object],[object Object],www.mrnair.com

Theoretical Framework: Academic Perspective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.mrnair.com

Recently study of consumer value has gained utmost importance among researchers and practitioners (Cronin et al., 2000, Holbrook, 1999), ,[object Object],[object Object],[object Object],[object Object],www.mrnair.com

Observations (doubts) : Primary discourse analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.mrnair.com

Observations (accepted) : Primary discourse analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.mrnair.com

Observations (debated): Primary discourse analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.mrnair.com

Emerging Trends in Indian F & G Sector ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.mrnair.com

Emerging Trends in Indian F & G Sector ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.mrnair.com

Emerging F&G Reports ,[object Object],[object Object],[object Object],www.mrnair.com

Although previous studies have define consumer value exhibits uniform perception among academicians, ,[object Object],[object Object],[object Object],[object Object],[object Object],www.mrnair.com

there is still a lack of consensus over the number and nature of value dimensions…… www.mrnair.com

Application of value dimensions ,[object Object],[object Object],[object Object],www.mrnair.com

Findings: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.mrnair.com

Findings from related studies: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.mrnair.com

From the findings: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.mrnair.com

RESEARCH QUESTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.mrnair.com

Research Design www.mrnair.com

RESEARCH METHODS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.mrnair.com

SCOPE AND VALUE IN BRIEF: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.mrnair.com

[object Object],[object Object],[object Object],[object Object],www.mrnair.com

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