This is an Intrapreneurial Business Proposal for Johnson's Baby. This is a school assignment. My proposal was re-training customer service reps to better deal with customers.

1. Johnson’s Baby Intrapreneurial
Business Proposal
Haven Adams
August 30, 2020

2. We Have to Prove to
Our Customers That We
Are As Gentle As We
Claim to Be

3. Gentle Products for Babies Gentle Skin
Threat- Generic Products
Target Market- Millennial Parents
United States Buys Most Products
96% of Ingredients Natural Origin

4. Public Perception is Untrustworthy
Terrible Reviews on BBB
Products Cause Skin Irritation
Not BBB Accredited, 1 Star, D
Rating
Worst Ratings Among
Competitors

5. Customer Pain Point
Unprofessional Customer
Service Reps

6. Recommendations
Retraining Customer Service
Reps
Implement 100% Satisfaction
Guarantee
Since 2011, Sales Have Declined
20%

7. $1,500 Train Each Employee
Annually
Training 5 Senior Level Sales
Reps- $30,000
$1,500 for 30 Employees=
$45,000
Total- $75,000
Costs

9. Turn Around Customer Perception, to Be
The Gentle Company That We Know We Are

10. References
Wischhover, C. (2018, September 21). The Skin Care Generation Wants to Pamper Their Babies, too. Vox. Retrieved from: https://www.vox.com/the-goods/2018/9/21/17880898/baby-products-skin-
care-johnsons-mustela-california-baby
Tirrell, M. (2018, May 16). Johnson & Johnson to Relaunch Baby-Care Line After It’s 20% Sales Decline. Yahoo Finance. Retrieved from: https://finance.yahoo.com/news/johnson-johnson-relaunch-
baby-care-104500341.html
Foster, P. (2015, September 23). The Cost of Hiring the Perfect Candidate Vs. Training an Existing Employee. Penn Foster. Retrieved from: https://partners.pennfoster.edu/blog/2015/september/the-
cost-of-hiring-the-perfect-candidate-vs,-d-,-training-an-existing-employee
Johnson’s Baby Ambassador Image. Retrieved on August 30, 2020, from: https://hotpinkwellingtons.co.uk/2018/im-johnsons-baby-ambassador/
Image of Baby Kissing Adult Hand. Retrieved on August 30, 2020, from: http://www.littleheartsbooks.com/2012/07/20/12-tips-for-gently-parenting-your-adult-children-hint-it-starts-when-theyre-
newborns-2/
Image of Natural Cosmetic Ingredients. Retrieved on August 30, 2020, from: https://www.cosmeticsbusiness.com/news/article_page/Natural_cosmetic_ingredients_The_skin_care_edit/133221
Image of Better Business Bureau and Your Reputation. Retrieved on August 30, 2020, from: https://blog.grade.us/better-business-bureau/
Image of Unprofessional Cutting The Un Off. Retrieved on August 30, 2020, from: https://www.lollydaskal.com/leadership/5-leadership-habits-make-look-unprofessional/
Image of 100% Satisfaction. Retrieved on August 30, 2020, from: https://beezagency.com/satisfaction-guarantee/
Image of Baby With Rubber Ducky. Retrieved on August 30, 2020, from: https://www.vox.com/the-goods/2018/9/21/17880898/baby-products-skin-care-johnsons-mustela-california-baby