The document provides steps for small and medium enterprises to implement corporate social responsibility (CSR). It outlines 6 steps - commitment, assessment, definition, implementation, measurement, and communication. Each step is further broken down into sub-steps detailing activities the company should undertake. For example, step 0 focuses on identifying "quick win" CSR activities that are easy to implement. Step 1 involves getting commitment from the CEO. Step 2 is to assess and prioritize potential CSR activities.

1. Implementing CSR
Chapter 04
What is CSR ?
Corporate Social Responsibility (CSR) is integration of
SOCIAL, ECONOMIC and
ENVIRONMENTAL concerns into Daily Business Operations.
How do we implement CSR ?
Commit
to CSR
Assess
Define

2. Implement
Measure
Communicate
Business
Strategy
CSR Strategy
CSR Strategy is NOT a stand-alone activity. It consists of
several steps, but these
should be integrated with the Business Strategy.
Step 0 – Preparatory Phase
Short Term Actions
Step 0a – Identify ‘Quick Wins’
• All organizations – knowingly or unknowingly – pursue
CSR.
• ‘Quick wins’ are socio-economic and/or environmental
activities that are easy to
accomplish and don’t require a lot of expertise or effort.
• Examples:
•
Training programs for staff,
•
Having an employee canteen,

3. •
Recycling waste or applying small energy efficiency measures
Step 0b – List and Classify ‘Quick Wins’
• Quick-win activities can be classified under one or more
categories:
• Work-force oriented CSR activity
• Society oriented CSR activity
• Environment oriented CSR activity
• Market (or Customer) oriented CSR activity
• Make a list of all activities that the organization currently
undertakes and list
them under one or more of the above categories
Step 0b – List and Classify Table
CSR Activity (Examples)
Workforce

4. Market
Society
Environment
Support the construction of a local
community and sports center
Implement a quality assurance and train
workers to implement quality control
7
Step 0c – Identify Medium/Long Term CSR
Discuss internally and secure feedback from employees on
potential short/medium
and long term actions that can be expanded from current quick
wins.
Type

5. Quick Win
Actions that can be
implemented in 1-3 years
Actions that can
be
implemented in 3-5 years
Society-
oriented
Organizing factory visits and
workshops for local students to
build awareness and sense of
ownership within the community.
Identifying skilled students as potential
future employees by offering internships.
This early relationship building can lead
to creating a pool of future workers.
Describe here…
Environment-
oriented
Conduct a simple water/carbon
footprint based on utility bills for
water and energy consumption
Implement water and energy efficiency
measures that can help reduce costs.
Apply for international carbon footprint
certification
Step 1 – Commitment
Step 1 – Commitment from CEO/Owner
• CSR activity needs support of the senior management.
• Issue a letter signed by the owner or CEO of the

6. organization, indicating their
eagerness and support for pursuing CSR.
• Communicate the decision to all employees.
• Ensure that the Owner/CEO is personally present to make the
annoucement.
• This will indicate the seriousness to the employees.
Step 1 – Sample Text
Dear Stakeholders,
I am pleased to inform all of you and confirm the commitment
of XYZ to pursue CSR and support issues related
to our stakeholders including labour rights, human rights,
environment and anti-corruption. With this
commitment, we intend to pursue a set of activities that will
make a clear statement of our commitment to
stakeholders and general public.
We also pledge to annually report our progress and make the
information available for public scrutiny. Based on
the feedback, we shall strive to improve ourselves and uphold
ourselves as a responsible business.
Signed CEO/Owner
Step 2 – Assessment
Step 2 – Assess and Prioritize
• At this point, companies have several ideas that they can
pursue.
• The Assessment phase will involve asking and answering
specific questions to

7. enable improved decision making.
This will ensure that CSR is not merely philanthrophic or
problemtaic but integral
to the company’s strategy.
Step 2 – Questions to Ask…
Decision Making Matrix
Score
(1-5)

8. Comment
Support the construction of a local community and sports
center
Profitability:
Will the activity eventually benefit the bottom line?
Purpose:
Is the activity aligned to the core services/products that the
SME offers?
Stakeholder:
Will the activity improve the SME’s relationship with
stakeholders?
Issues:
Does the activity focus on appropriate issues/risks affecting the
SME?
Efficiency:
Does the activity allow the SME to use its organization
efficiently?
Benefits:
Does the activity lead to social, economic and/or environment
benefits?
Timeframe:
Is the activity quick win/short, medium or long term in outlook?
Step 3 – Define
Step 3 – Define and Elaborate
• The qualitative and quantitative analysis provides greater
clarity to the CSR
activities that needs to be initiated within the company.
• Defining starts with stating objectives of the specific activity
• Identifying existing status and future targets over a
timeframe.

9. • These can stated in a ‘CSR Road Map’ document.
• Targets (e.g. 2 training programs/year) can then be integrated
into the
Key Performance Indicators (KPIs) of employees.
Stakeholder:
Objective:
CSR Action - 1:
Goals:
Key Performance Indicators
Targets for Year 2019
Environmental
Social
Economic
.

10. .
Fill out the CSR ‘Road Map’ – Part 1
Step 4 – Implement
Step 4 – Allocate Resources and Implement
• Once targets are defined, the company needs to identify the
resources required to
successfully meet the targets.
• Resources can be financial, human, and other non-financial
resources.
• Teams need to be put in place along with a management
system.
• Necessary information needs to be communicated and
support provided through
training and capacity building.

11. CSR Decision Making Structure:
CSR Team: (State Names of Personnel, Roles and
Responsibilities)
Training and Capacity Building: (Provide a description of the
additional training required to make the CSR Team
competent to undertake the required activities)
Additional Resources: (State financial and non-financial
resources required to successfully implement the CSR
activity)
Measures to address problems / challenges: (State the
mechanism set up to secure feedback during the
implementation process and means to address the problem)
Monitoring and Reporting: (State the procedures for data
monitoring against the set targets)
Fill out the CSR Road Map – Part 2
Step 5 – Measure
Step 5 – Monitoring and Reporting Data
• As the CSR activities are implemented, a system to collect
periodic feedback and
data needs to be initiated.
• Data collection can be daily/weekly/monthly/quaterly or
annually.
• Data should ideally be quantitative as it is objective and
easier to understand. But
where not possible qualitative data should be encouraged.
• The data should be reported by comparing against set targets
in Step 3.

12. Statement from SME Owner/CEO indicating commitment to
CSR
Brief company profile and period of report
Workforce-oriented CSR Activities
− List the activities
− List the KPIs and targets
− Performance in current year against the targets
− Plans for next year
Society-oriented CSR Activities
− List the activities
− List the KPIs and targets
− Performance in current year against the targets
− Plans for next year
Market-oriented CSR Activities
− List the activities
− List the KPIs and targets
− Performance in current year against the targets
− Plans for next year
Environment-oriented CSR Activities
− List the activities
− List the KPIs and targets
− Performance in current year against the targets
− Plans for next year
Summary Statement
Table of Contents for a simple CSR Report

13. Key
Performance
Indicators
Targets for Year 2014
Progress
in 2014
Social
Environmental
Economic
Results
% Success
Women in
senior
management
20% of all
employees
above the
rank of
manager
should be
women
No impact
Potential impact
on profitability of
women’s wear.
No target

14. specified.
7 women
employed
equivalent
to 10% of all
employees
50%
Already there in the CSR Road Map
Monitored Data
Step 6 – Communicate
Step 6 – Inform Stakeholders
• Communication is about sharing success and failures.
• Communication is about making stakeholders aware of
activities.
• Communication is about building brand and raising
awareness.
• Communication is about learning, improving and showing
progress.
Prioritizing and Engaging
•
Communicate the CSR Report through electronic media
and/or hard copies.

15. •
Highlight achievments in company meetings, social
groups, communities and peer groups.
• Show continuing commitment to improve…
Module 5 Project – DNS Design and TestingBackground
ACME Widgets is a multinational corporation with several
divisions. ACME clients include U.S. and international
manufacturers and some US military contractors. ACME
Widgets hired you as a consultant to design the Active
Directory logical diagram.
ACME Corporate structure:
· ACME Navigation - the largest division, is involved in design
and manufacture of electronic components used in navigation
and guidance systems.
· ACME IC– this division’s mission is to design and
manufacture custom IC (integrated circuits) and specialty chips
as a subcontractor to OEMs.
· ACME Software – this division provided outsourcing software
development services. ACME logical framework
ACME Widgets corporate entity has been setup as a forest root
domain. The name Acme-widgets.biz was registered as an
external DNS name. All internal divisions have been setup as
child domains of the Forest Root domain Acme-widgets.biz
Current OU design for Acme Widgets domain is as follows.
Domains
OUs
ACME-Widgets.biz
(top level domain)
Operations
ACME-Navigation
Production OU, Sales OU, Engineering OU, Operations OU
(Accounting OU, Service OU are contained within Operations
OU)
ACME-IC
Production OU, Sales OU, Operations OU (Accounting OU,

16. Service OU are contained within Operations OU)
ACME-Software
Production OU, Sales OU, Operations OU (Accounting OU,
Service OU are contained within Operations OU)
ACME Widgets AD Domains diagram
Project Deliverables
ACME Widgets has decided to reorganize its corporate
structure. It split up the ACME Navigation into 2 separate
division. ACME Navigation and ACME Defense.
· ACME Navigation will continue to deal with the civilian
navigation electronics.
· ACME Defense will concentrate on designing and building
guidance systems for the military market.
Complete the following project objectives.
1. Update the Active Directory domains Visio diagram to
include the new ACME-Defense domain as a child domain of
ACME-Navigation domain. Properly label all domains. Save the
Visio diagram as a JPG image.
a. Label the ACME-Defense domain using correct FQDN.
Click or tap here to enter text.
1. New ACME Widgets AD Domain diagram. Insert that JPG
image of the Visio diagram in the picture place holder below
2. ACME Defense Domain will host a DNS server responsible
for ACME-Defense primary forward lookup zone. The same
server will also host a secondary forward lookup zone for
ACME-Navigation. How would you test to make sure that DNS
server responsible for ACME-Defense primary zone is operating
correctly and is correctly updating the ACME-Navigation
secondary zone? List at least 4 unique tests.
a. Describe each testing step and list the actual command you
would use to perform the required test.

17. b. Explain the expected outcome of each test.
c. Describe what each test results indicate.a) Describe a test
procedure and list test commands (if required)b) Describe
successful outcome of the test.c) Describe what each test proves
or disproves.For example
Ping IP address of the DNS server from a single DNS client
computer in the ACME-Defense domain
Ping command will return successful echo response.
This test proves that the server computer with DNS role is
connected to the networkClick or tap here to enter text.Click or
tap here to enter text.Click or tap here to enter text.Click or tap
here to enter text.Click or tap here to enter text.Click or tap
here to enter text.Click or tap here to enter text.Click or tap
here to enter text.Click or tap here to enter text.Click or tap
here to enter text.Click or tap here to enter text.Click or tap
here to enter text.
References (required)
List at least 2 references to support your decisions and
recommendations. Make sure to use APA formatted references.
Click or tap here to enter text.
CLO Reference:
2.1
Description of CLO:
Acquire skills to understand the ethical and CSR problemsfaced
by various stakeholders.
Description of Assignment
This assignment is designed to test the conceptual skills of the
students

18. McDonald’s Saudi Arabia launched an initiative to express its
appreciation for the Kingdom and especially for the “heroes”
who have persevered to protect and preserve the health and
safety of all. The company distributed more than 223,000 free
meals and 6,000 coffee cups to health care and security heroes,
quarantine centers and families affected by the pandemic across
the Kingdom.
As part of its CSR program “Share the Goodness,” McDonald’s
Saudi Arabia distributed meals in more than 32 cities and
towns. The initiative is “a humble expression of solidarity and
commitment to the local community. Another purpose of the
initiative was to create moments of joy in their day by giving
them the chance to enjoy their favorite meals. McDonald’s
Saudi Arabia is proud to be able to support the nation and its
heroes and serve them anywhere, anytime and in the way that is
most convenient and comfortable for them” the company said.
Based on the provided information, develop an appropriate
decision-making matrix.
Decision making matrix
Sore
1-5
Comments
Marks
Profitability

19. 2
Purpose
2
Stakeholders
2
Efficiency
2

20. Benefits
2
Total
10
Good Luck